June 18, 2025

A Google Hotels Threat, JetBlue Cost Cutting and Dual-Brand Hotels

4 minutes

Google Hotels is facing increasing pressure from competitors like Expedia, Tripadvisor, and Trivago, partly due to changes from the EU's Digital Markets Act and the rise of Google's AI Overviews impacting search visibility. Hotel developers are embracing dual-brand properties to cut costs and boost profitability by sharing infrastructure and appealing to broader market segments, with major chains like Marriott and Hilton leading the trend. Meanwhile, JetBlue is cutting costs amid soft travel demand, with potential route reductions and hiring slowdowns as it struggles to break even this year.

Expedia Makes Gains as Google Hotels Is Increasingly 'Bruised'

Two Brands, One Roof: Why Dual-Brand Hotels Are on the Rise

JetBlue CEO Says Airline Unlikely to Break Even, Cost Cuts to Come

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