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Today we are discussing the importance of naming conventions, taxonomy, the lexicon you use, and the priming effect that words can have on others. Since language is extremely adaptive and the meanings behind words can change over time, unintended consequences will arise from the words you use. The name you give to something will illicit responses and influence how a person processes what you are saying which means the outcome of your message may not match its original intent.

In today’s episode we give some examples of how things have gone wrong in the past like the Chevy Nova and a horse named “Twister,” and we talk about how focusing on INTENT and using concise language can help mitigate potential errors in sense making from the recipient of the message. 

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