The buzz: Our safety. Product safety recalls are in the news so often that our reactions of shock and fear have been replaced by, “What now?” Manufacturers clearly need help identifying potential safety issues earlier in a new product’s life cycle, detecting existing unknown issues, and keeping pace with increasing regulatory requirements. Can advanced analytics help proactively identify safety issues before lives are lost and injuries are sustained, launch recall campaigns sooner, and better protect consumers as well as the company’s brand? The experts speak. Rob Biskup, Deloittte: “What we’ve got here is a failure to communicate.” (Film: Cool Hand Luke) Derek Snaidauf, Deloitte: “Look, and you will find it—what is unsought will go undetected.” (Sophocles) John Hack, SAP: “An escalator can never break: it can only become stairs.” (Mitch Hedberg) Join us for A Matter of Life and Death: Advanced Analytics and Product Safety Recalls.