Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

A Model for Viral Content (Big Podcast Insider Issue 181)


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In this episode of Build a Big Podcast, David Hooper discusses the importance of creativity over constant upgrades in podcasting equipment and shares valuable insights on creating viral content and effective public speaking for podcasters.

Key Themes

  • Upgrade: Software and equipment improvements
  • Content Creation: Writing books, viral content
  • Public Speaking: Tips for engaging presentations
  • Humor: Effective use in podcasting
  • Equipment: Budget-friendly podcast studio setup
  • Podcast Growth: Tools for audience expansion
  • Coaching: Personalized podcasting guidance

Topics covered in this episode:​

  • Upgrading software and equipment for podcast production
  • Writing and publishing multiple books in a short timeframe
  • The importance of grabbing attention and delivering on promises for viral content
  • 10 Rules of Public Speaking and how they can apply to podcasting
  • Embracing spontaneity and humor in podcasting to keep the audience engaged
  • Using a $100 podcast studio setup for budget-friendly podcast production

Episode Timestamps

  • 05:14 Creating a good podcast setup with a tight budget
  • 06:36 Minimal equipment upgrades force you to focus on functionality
  • 10:40 Choose your friends wisely
  • 15:21 "Overplanning" your podcast can hinder spontaneous and interesting conversations
  • 17:08 Stay flexible, trust yourself, embrace humor
  • 20:59 Old-school marketing toolkit for podcast growth - get it free!

The Newsletter for Podcasters

  • Big Podcast Insider - Weekly Podcasting Newsletter

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 181 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

  • Big Podcast Extra - Podcasting Tips
  • Big Podcast AMP (Audio Monetization Program)
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Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)By David Hooper

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