In this episode of the Homegrown Podcast, Liz and Joey interview Matt McLean, founder of Uncle Matt's Organic Juices. Matt shares his journey from a fourth-generation citrus grower to launching a successful organic juice brand. He discusses the challenges faced in the citrus industry, including the impact of citrus greening, and the importance of organic certification. The conversation also covers product innovations, consumer education, and the future of organic practices in the beverage industry. In this conversation, Matt McLean discusses the significance of organic farming, the nutritional benefits of organic juice, and the growing consumer awareness around health and food choices. He emphasizes the importance of educating consumers about the benefits of organic products and the need for a market-driven approach to organic farming. The discussion also touches on the future of organic regulations and the role of consumers in driving demand for healthier food options.