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Today I’m joined by Instagram strategist Brock Johnson, and we go deep into the systems, workflows, and mindset that allow him to create hundreds of pieces of content each month while still running a full business.
Brock shares how he batches content, how he separates idea generation from filming and editing, and how he decides what to delegate to his team. We also explore how Instagram content actually connects to leads and sales, including the different roles Reels and Stories play inside your marketing funnel.
You’ll also hear Brock’s take on DM automation in 2026, why many small business owners accidentally make Instagram harder than it needs to be, and the one metric that matters more than most people realize.
What You’ll Learn
03:11 – How Brock landed an interview with the CEO of Instagram
10:26 – Brock’s weekly workflow for producing massive amounts of content
12:20 – Why batching content prevents burnout for business owners
14:15 – The content creation system that makes consistency easier
20:51 – Why talking-head videos often drive more qualified leads
27:27 – The biggest mistake business owners make when selling on Instagram
30:19 – The difference between Reels and Stories in your sales funnel
34:38 – Creative ways to use DM automation in 2026
42:37 – What your automated welcome DM should actually say
45:03 – The biggest misconception about growing on Instagram
48:19 – The metric that matters more than most people realize
Resources Mentioned
Follow Brock Johnson on Instagram
Join InstaClubHub
Join Social Media Marketing World
Grab Elizabeth’s Free Monetize Your IG Guide
WORK WITH ELIZABETH MARBERRY
- Apply for your FREE Instagram Breakthrough Session with Elizabeth
- Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
Follow Elizabeth Marberry on Instagram, TikTok, Facebook
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
View all episodes
By Elizabeth Marberry
5
102102 ratings
Send a text
Today I’m joined by Instagram strategist Brock Johnson, and we go deep into the systems, workflows, and mindset that allow him to create hundreds of pieces of content each month while still running a full business.
Brock shares how he batches content, how he separates idea generation from filming and editing, and how he decides what to delegate to his team. We also explore how Instagram content actually connects to leads and sales, including the different roles Reels and Stories play inside your marketing funnel.
You’ll also hear Brock’s take on DM automation in 2026, why many small business owners accidentally make Instagram harder than it needs to be, and the one metric that matters more than most people realize.
What You’ll Learn
03:11 – How Brock landed an interview with the CEO of Instagram
10:26 – Brock’s weekly workflow for producing massive amounts of content
12:20 – Why batching content prevents burnout for business owners
14:15 – The content creation system that makes consistency easier
20:51 – Why talking-head videos often drive more qualified leads
27:27 – The biggest mistake business owners make when selling on Instagram
30:19 – The difference between Reels and Stories in your sales funnel
34:38 – Creative ways to use DM automation in 2026
42:37 – What your automated welcome DM should actually say
45:03 – The biggest misconception about growing on Instagram
48:19 – The metric that matters more than most people realize
Resources Mentioned
Follow Brock Johnson on Instagram
Join InstaClubHub
Join Social Media Marketing World
Grab Elizabeth’s Free Monetize Your IG Guide
WORK WITH ELIZABETH MARBERRY
- Apply for your FREE Instagram Breakthrough Session with Elizabeth
- Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
Follow Elizabeth Marberry on Instagram, TikTok, Facebook
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
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