Strut It: Bold Visibility through Instagram Marketing

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I am sitting down with Keenya Kelly, a video and social media strategist who turned short-form video marketing into a seven-figure business. Keenya has helped over 10,000 entrepreneurs build brands on TikTok and Instagram, she has spoken on stages at Fortune 500 events and entrepreneurial summits, and she is one of the most energetic and knowledgeable people I know when it comes to making real money from short-form video content. Today we are talking specifically about TikTok: what the platform is doing right now in 2026, how small business owners can finally start treating it as a revenue stream instead of just a content channel, and the five ways Keenya sees entrepreneurs leaving money on the table every single week.

WHAT YOU'LL LEARN IN THIS EPISODE

• 04:18 How Keenya turned TikTok into a seven-figure business and what she sees most entrepreneurs getting wrong about the platform
• 09:45 Why TikTok is a discovery engine and Instagram is a nurturing platform and why you need both working together
• 14:32 Revenue stream 1: TikTok Shop and how small business owners are generating passive income directly inside the app
• 20:11 Revenue stream 2: TikTok Live and the underrated power of live selling for coaches, product sellers, and service providers
• 26:44 Revenue stream 3: brand partnerships and creator programs and what you actually need to qualify
• 31:08 Revenue stream 4: driving traffic to your own offers through strategic content and DM automation
• 37:22 Revenue stream 5: repurposing TikTok content across platforms to multiply your reach without multiplying your effort

ABOUT OUR GUEST: KEENYA KELLY

Keenya Kelly is a video and social media strategist, keynote speaker, and the woman who turned short-form video marketing into a seven-figure business. She has helped over 10,000 entrepreneurs build brands on TikTok, Instagram, and beyond, and is known for her high-energy teaching style and practical, results-driven approach. She is a sought-after keynote speaker who has presented to Fortune 500 companies and entrepreneurial summits, and hosts The Download, her weekly newsletter on what is actually turning content into clients and cash.

• keenyakelly.com
• Keenya on Instagram @keenyakelly
• Keenya on TikTok @keenyakelly

LINKS MENTIONED

• DMs to Dollars Course Use code BIRTHDAY at checkout to get $200 off through Sunday, October 4th at 11:59pm MT
• Free DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberry
• Free Monetize Your IG Guide
• Hot Reels My 12-month Instagram content lab
• Apply for a Complimentary Instagram Breakthrough Session

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

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 Are you still telling people to click the link in your bio? Or maybe you are dropping your full URL into your caption? No judgment, but there is a much easier way to share your most important links with your audience. Today I am showing you how I leverage DM automation to turn Instagram comments and interactions into leads and sales. And I have a pretty freaking fabulous birthday surprise waiting for you at the end of today's episode. You are not going to want to miss it.

WHAT YOU'LL LEARN IN THIS EPISODE

• 04:10 What DM automation actually is and why it is one of the most powerful tools in your Instagram marketing system
• 06:59 How keyword automations work in practice and the exact setup Elizabeth uses for her free Instagram visibility jumpstart kit
• 14:19 Why DM automation outperforms "link in bio" and how reducing friction leads directly to more sales
• 18:37 What you can send through DM automation: lead magnets, product links, calendar links, podcast episodes, promo codes, and more
• 23:17 The two funnel types every beginner should know: the simple link funnel and the email collection funnel
• 29:30 Why you do not need thousands of followers or comments for DM automation to work for your business
• 34:39 The birthday gift: introducing DMs to Dollars

LINKS MENTIONED

• DMs to Dollars Course Use code BIRTHDAY at checkout to get $200 off through Sunday, October 4th at 11:59pm MT
• Free DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberry
• Free Monetize Your IG Guide
• Hot Reels My 12-month Instagram content lab
• Apply for a Complimentary Instagram Breakthrough Session
• Part 1 Ep134: The Key to Making Money on Instagram
• Part 2 Ep135: The Instagram Sales Funnel I Used to Build Two Six-Figure Businesses Without Paid Ads

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail

 Last week I kicked off this two-part series on the key to making money on Instagram by walking you through why most business owners are missing a clear path from their content to their offer. Today I am pulling back the curtain on the exact Instagram sales funnel I have used to build two six-figure businesses without spending a single dollar on paid ads. I am going to show you what this funnel looks like in practice, how to build it for your specific business, and what to do if you already have great content but it is still not converting.

WHAT YOU'LL LEARN IN THIS EPISODE

• 03:14 The exact five-step Instagram sales funnel Elizabeth has used to build two six-figure businesses without paid ads
• 09:28 How to choose the right lead magnet for your business and why most people pick the wrong one
• 15:42 How ManyChat connects your content to your funnel automatically and why it is the most important tool in this system
• 21:07 What to do in the first 48 hours after someone joins your email list and why this window matters more than any other
• 27:33 The three places on Instagram where your offer should live and why most people only use one of them
• 33:19 How to audit your current Instagram marketing in 20 minutes to find exactly where people are falling out of your funnel
• 38:45 The mindset shift that ties the whole system together: you are not posting content, you are running a marketing system

LINKS MENTIONED

• Hot Reels My 12-month Instagram content lab. DM me the word HOT on Instagram @elizabethmarberry
• Apply for a Complimentary Instagram Breakthrough Session
• Free DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberry
• Free Monetize Your IG Guide

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

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I want to talk about something that I think is one of the most misunderstood parts of Instagram marketing for small business owners. People come to me all the time saying: I am posting, I have a great offer, I know my audience, so why is Instagram not making me any money? And what I have found, after coaching hundreds of business owners, is that the answer is almost never what they expect. It is not a better hook. It is not more reels. It is not a new trending audio. It is almost always one of two things: either they do not have a clear path for people to take from their content to their offer, or they have the path but they are not showing people how to walk it. Today I am kicking off a two-part series on the key to actually making money on Instagram. Not just growing followers, not just getting views, but turning your content into consistent revenue.

WHAT YOU'LL LEARN IN THIS EPISODE

• WHAT YOU'LL LEARN IN THIS EPISODE
  • 03:22 Why most business owners are missing a clear path from their content to their offer and what that costs them in revenue every single month
  • 07:45 What a customer journey actually is and how to map yours from total stranger to paying client
  • 13:10 The three types of content every Instagram account needs and why most people are only creating one of them
  • 19:38 How to use DM automation to turn your most popular content into an always-on lead generation system
  • 25:14 Why your call to action matters more than your hook and the most common CTA mistakes Elizabeth sees
  • 29:52 The Instagram profile audit: the five things your profile must do before any content will convert
  • 36:07 Your homework: map your own customer journey from first touch to paid offer in five steps

LINKS MENTIONED

• Hot Reels: My 12-month Instagram content lab. DM me the word HOT on Instagram @elizabethmarberry
• Apply for a Complimentary Instagram Breakthrough Session
• Free DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberry
• Free Monetize Your IG Guide

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail

If you have ever wondered whether you are ready to run Meta ads, or whether ads are going to save your business or just speed up your losses, today's episode is for you. I am sitting down with Jenn Possick, known as The Ads Maven, a Facebook and Instagram ads strategist who has been in this space since 2015. She has helped hundreds of coaches, course creators, and service-based business owners grow their email lists, fuel their launches, and attract more clients using paid ads.

WHAT YOU'LL LEARN IN THIS EPISODE

• 05:17 The honest question every business owner needs to answer before running a single Meta ad and why Jenn will tell you to wait if you are not ready
• 10:42 What it means to have a proven offer and why ads cannot fix a funnel that is not converting organically first
• 16:08 The four things you need to have in place before Meta ads will work for your business
• 21:33 What is actually working in Meta ads in 2026: lead generation ads, list building, and the Instagram DM ad format that is changing the game
• 28:54 How organic Instagram content and paid Meta ads work together to create a marketing system that compounds
• 34:11 The minimum budget Jenn recommends for small business owners who are just starting with ads
• 40:22 The biggest mistakes business owners make when they start running ads too early or with the wrong expectation

ABOUT OUR GUEST: JENN POSSICK

Jenn Possick, known as The Ads Maven, is a Facebook and Instagram ads strategist, speaker, and consultant who has been helping coaches, course creators, and service-based business owners grow their email lists and attract more clients using paid ads since 2015. A former elementary school teacher, Jenn brings a step-by-step, easy-to-understand approach to an often overwhelming subject. She has helped clients generate masterclass sign-ups for as low as $1.89 per person and has worked with six and seven-figure business owners across multiple industries.

• jennpossick.com
• Jenn on Instagram @jennpossick
• Launch Fuel Jenn's signature ads course for coaches and course creators

HOT REELS IS OPEN

Hot Reels is officially open for enrollment and this is the last time it will be offered at the current investment. Here is what is included:

• Live coaching twice a month on Zoom
• Weekly trending content idea with exact hook formulas and AI implementation workflows
• Up to two pieces of content reviewed per week inside the private community
• Active coaching support Monday through Thursday
• A program capped at 20 business owners so Elizabeth knows your name, your business, and what you are working toward
• A private bonus coaching session for everyone who enrolls during this launch

Current investment: $444 per month or $4,444 paid in full. This investment increases at the next enrollment.

Enroll in Hot Reels now

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail

If you have been using AI to create content and it still is not converting into sales, you are not alone and you are not doing it wrong. You are just missing one crucial ingredient. Today I am sitting down with Molly Mahoney, known as The Prepared Performer, a digital marketing strategist who launched the world's first AI-focused content membership back in 2021, long before AI became everyone's favorite buzzword. She has built a seven-figure business entirely on organic content, she has had videos reach 39 million views, and she is one of the most brilliant people I know when it comes to blending AI strategy with genuine human connection.

WHAT YOU'LL LEARN IN THIS EPISODE

• 05:14 What buying beliefs are and why they are the missing ingredient in most AI content strategies
• 09:38 How to use AI to uncover the hidden objections and fears standing between your ideal client and a buying decision
• 14:22 The awareness ladder: unaware, problem aware, solution aware, most aware and how to create content for each stage
• 19:45 Why most business owners are only creating content for people who are already ready to buy and what they are missing
• 26:03 How Molly uses ManyChat automation to move people through the awareness stages and into sales conversations
• 33:17 The exact AI prompt framework Molly uses to train AI on buyer psychology before creating any content
• 39:52 Why your weird is your superpower and how authenticity is what separates AI content that converts from content that just sounds good

LINKS MENTIONED

•  The Perfect Person Profile Creator 
• thepreparedperformer.com
• mollymahoney.com
• Molly on Instagram
• AI Content Club Molly's AI content membership
• Enroll in Hot Reels now
• ManyChat The DM automation platform both Elizabeth and Molly use and recommend

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail

Today is a special episode. I am celebrating 16 years in business and I want to do something a little different. Instead of teaching you a strategy or walking you through a framework, I want to sit down with you the way I would sit down with a good friend over coffee and share the things I know now that I wish I had known sooner. The lessons that changed my business, my mindset, and honestly my life. We are talking about Instagram, we are talking about coaching, we are talking about what growth actually looks and feels like from the inside. And I am also sharing a very exciting announcement: Hot Reels is officially open for enrollment. This is the last time I will be offering it at this investment level.

WHAT YOU'LL LEARN IN THIS EPISODE

• 02:47 16 years of business in 16 minutes: the pivotal lessons Elizabeth has learned about growth, visibility, and staying in the game
• 08:14 Why your business can only grow as fast as you grow and the identity work that nobody talks about in marketing podcasts
• 13:22 The moment Elizabeth almost quit Instagram and what she did instead
• 17:55 Why investing in coaching has been the single biggest ROI decision in Elizabeth's business, every single time
• 22:08 The Hot Reels enrollment announcement: what is included, what has changed, and why this is the last enrollment at this investment level
• 28:36 What the next 16 years will look like and the vision Elizabeth has for her business and her clients
• 33:14 A love letter to the business owner who is still figuring it out

HOT REELS IS OPEN

Hot Reels is officially open for enrollment and this is the last time it will be offered at the current investment. Here is what is included:

• Live coaching twice a month on Zoom
• Weekly trending content idea with exact hook formulas and AI implementation workflows
• Up to two pieces of content reviewed per week inside the private community
• Active coaching support Monday through Thursday
• A program capped at 20 business owners so Elizabeth knows your name, your business, and what you are working toward
• A private bonus coaching session for everyone who enrolls during this launch

Current investment: $444 per month or $4,444 paid in full. This investment increases at the next enrollment.

Enroll in Hot Reels now

LINKS MENTIONED:

Join Hot Reels Here: 

Descript (video editor) 

My Social Media Marketing Podcast Interview:

Listen 

Watch

Read: https://www.socialmediaexaminer.com/new-ways-to-expand-reach-and-engagement-on-instagram

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail

Today I want to answer the question every entrepreneur quietly asks themselves: can I actually do this? I am introducing you to my Hot Reels graduate, Dani Alvarez. When Dani first joined Hot Reels, she did not know how to make a reel. She was not comfortable on camera. She did not know what a trending audio was, and she seriously questioned whether Instagram was ever going to work for her business. Fast forward one year later: she had grown her audience from around 1,800 to more than 22,000 followers, created multiple viral reels including one with more than 15 million views, and added over $100,000 in revenue to her business. This is not really a story about Instagram. It is a story about what becomes possible when you commit to mastering one skill long enough for it to change not just your marketing, but your confidence, your identity, and your business.

What You’ll Learn in This Episode:

• 09:45 Why commitment is the biggest thing standing between where you are today and where you want to be
• 10:44 Meet Dani Alvarez: beverage burro business owner, homeschool mom, and Hot Reels graduate who grew from 1,800 to 22,000 followers and added $100,000 in revenue in one year
• 15:01 Dani in her own words: what it felt like the first time she got on camera and why she almost cried posting her first reel
• 20:48 The 90-day plateau before the breakthrough: how Dani posted consistently for three months with almost no results before one reel hit six million views
• 24:09 The unexpected opportunity Instagram created: how Dani and a business partner launched an entirely new coaching business for farm and beverage animal owners around the world
• 27:36 How Elizabeth landed a live international TV segment on one of the biggest UK morning shows because a producer found her on Instagram
• 30:28 The series wrap-up: five lessons, five client stories, one invitation

Links Mentioned:

• Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonus
• Apply for a private Instagram Breakthrough Session
• Free Monetize Your IG Guide
• Part 1 Ep126: The Truth About Instagram Growth in 2026
• Part 2 Ep127: Why Your Instagram Content Isn't Turning Followers Into Clients
• Part 3 Ep128: The Biggest Instagram Mistake That's Repelling Your Dream Clients
• Part 4 Ep129: How to Make Money on Instagram Without Thousands of Followers
• 93: How She Made $100K from Instagram in Under 12 Months with Dani Alvarez (A Hot Reels Success Story)

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail

If I could wave a magic wand right now and give you one of two things: tomorrow morning you wake up and your Instagram account has 50,000 new followers, or tomorrow morning you wake up with an additional $100,000 in revenue for your business. 

Which one would you choose?

Today I am sharing two stories that illustrate exactly what I mean, and I am answering the question every business owner is really asking: how does Instagram actually make me money?

WHAT YOU'LL LEARN IN THIS EPISODE

• 06:35 Why you do not need a huge audience to make serious money on Instagram and what actually determines whether followers convert into revenue
• 08:26 Meet Martine: a Pilates studio owner with fewer than 1,000 followers who made $3,000 in a single day from two clients who had been quietly watching her content for months
• 11:18 Meet Amber: a burnout recovery coach and former veterinarian who built a marketing system that turned her Instagram visibility into consistent leads and a $12,000 client
• 15:57 The framework Elizabeth teaches inside Hot Reels: visibility leads to trust, trust leads to action, action leads to revenue
• 21:22 How the $12,000 client found Amber, what the funnel looked like, and why it felt like the easiest sale she had ever made
• 26:27 Why every interaction with your content is a deposit into the trust bank and how that compounds into predictable revenue over time
• 31:05 Why you do not get an award for doing it by yourself and what Amber says about the real value of coaching and implementation

CLIENT SUCCESS STORIES

Martine
Martine owns a Pilates studio in Seattle. When her breakthrough moment happened, she had fewer than 1,000 Instagram followers. No viral video, no influencer status. Just a business owner who consistently showed up and shared content that resonated with her ideal Pilates client. Two potential clients reached out on the same day after quietly watching her content for months. Between those two sales, she generated $3,000 in a single day entirely from her Instagram marketing efforts.

Amber
Amber is a burnout and stress recovery coach and former veterinarian of 17 years who helps high achievers, creatives, and vet med professionals heal from burnout. When she came to Elizabeth, she was speaking to everyone and seeing no traction. Together they refined her messaging and audience specifically toward veterinarians, built out a masterclass funnel, and Amber closed a $12,000 client from the very first time she ran it. Since recording her podcast interview, she ran a second masterclass that drew over 150 sign-ups. The funnel is working.

Links Mentioned:

• Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonus
• Apply for a private Instagram Breakthrough Session
• Free Monetize Your IG Guide

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail

Have you ever spent 20 minutes writing the perfect Instagram caption, carefully choosing every word, making sure you sounded knowledgeable, only to post it and hear crickets? 

Then five minutes later, someone posts a reel that feels almost ridiculously simple, and somehow it takes off. People are commenting, sharing it, booking with them. And you find yourself wondering: how is that content outperforming mine? Mine is so much more valuable. 

After coaching hundreds of entrepreneurs across dozens of industries, I've noticed something fascinating — the people with the most expertise are often the ones who struggle the most to communicate it. Not because they aren't brilliant, but because they've forgotten what it feels like to not know what they know. Today I'm sharing the story of my Hot Reels client Christa Rypins, and the messaging shift that completely changed how she creates content.

WHAT YOU'LL LEARN IN THIS EPISODE

• 07:28 What the "curse of expertise" is and why the more experience you have, the more likely you are to fall into this trap
• 10:55 Why people don't hire the smartest expert. They hire the person who makes them feel understood
• 12:16 Meet Christa Rypins: chronic pain specialist, Hot Reels client, and the messaging shift that changed everything
• 18:23 Why bite-sized educational tips aren't enough and the courage it takes to speak to the problem instead of the solution
• 21:14 Your homework: how to find your next five hooks using the exact words of your ideal client
• 25:45 The client who quietly watched Christa's content for months and what finally made her hire
• 33:27 Three lessons to take away from Christa's story

 LINKS MENTIONED 

• Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonus
• Free Monetize Your IG Guide
• Christa Rypins' Website
• Christa on Instagram @christarypins
• Christa's previous Strut It interview Ep113

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.