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If you’ve ever spent hours creating a reel you thought would crush it, only for it to flop, this episode is for you.

I’m pulling back the curtain on one of my favorite Instagram growth hacks: trial reels. This is the exact method I use (and teach my clients) to A/B test hooks and uncover what kind of messaging actually stops the scroll, grabs attention, and converts.

I’ll also share how one of my clients tested three versions of the same reel and tripled her views just by tweaking the first line. You’ll walk away knowing exactly how to implement this in your own business this week.

What You’ll Learn

[01:15] Why trial reels are one of the most powerful (and underused) features on Instagram
 [02:11] What trial reels actually are and how to know if you have access to them
 [03:01] How I’m using trial reels to test hooks and grow faster
 [05:21] The story of how one client tripled her reach by changing three words
 [07:44] How trial reels help you A/B test your messaging—just like email subject lines
 [09:13] Real examples of viral hook testing you can try this week
 [10:12] When to use trial reels (and when not to) depending on your goals
 [12:07] The difference between attraction and promotional content
 [13:29] How to use trial reels differently for nurturing vs. growth seasons
 [14:54] Why perfectionists need trial reels the most
 [16:20] Your weekly action step: how to test your first trial reel and measure results

This Week’s Challenge

Post your first trial reel.
If you’ve already been using them, A/B test your hooks this week. Try posting the same video with different on-screen text and see which version performs best. When you get your results, DM me on Instagram @elizabethmarberry and tell me about your win. I’d love to celebrate with you.

Links + Resources Mentioned

• Join the Waitlist: Hot Reels – My 12-month Instagram content lab for small business owners and creatives ready to grow visibility and sales.
• Free Resource: Monetize Your IG Guide. Learn seven simple, proven ways to finally make money on Instagram.

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a text

People buy people, not products. That’s why your story isn’t just a “nice to have”; it’s the heartbeat of your visibility strategy.

Today you’ll learn the art and strategy of storytelling, how to share your truth in a way that connects, inspires, and builds trust on Instagram. I even take you behind the scenes of my own story—my life as an actual showgirl (yes, with feathers and rhinestones!) — and what it taught me about visibility, perfectionism, and finding confidence in authenticity.

If you’ve ever wondered how to share stories that truly connect with your audience, not just sell to them, this episode is your guide.

What You’ll Learn

[01:21] Why your story, not your content calendar, makes your brand magnetic
 [03:13] My past life as a professional showgirl and how it shaped my visibility journey
 [05:06] The hidden struggles behind “living the dream” and how perfectionism shows up in business
 [07:28] Why storytelling is the heartbeat of an effective Instagram strategy
 [08:54] The real currency of social media (and it’s not likes or followers)
 [10:22] My simple three-part storytelling framework: setup, shift, and takeaway
 [12:46] How to turn your vulnerability into connection without oversharing
 [14:39] How to use AI and the CRIT Framework to craft emotional, relatable stories
 [16:05] This week’s Emotional Storytelling Challenge—share one story that connects
 [17:33] How to tag me in your storytelling post so I can cheer you on

This Week’s Challenge

I’m calling this the Emotional Storytelling Challenge.

Create one piece of content. A Reel, carousel, or post, where your only goal is connection. Don’t try to sell or promote. Just share a real piece of who you are or why you do this work. Then tag me @elizabethmarberry. I’d love to see it and cheer you on.

Links + Resources Mentioned

Free Resource: Monetize Your IG Guide. Learn seven simple, proven ways to finally make money on Instagram.

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a text

AI is here to stay, and it’s already reshaping the way we work and lead. But here’s the truth: most people are only scratching the surface, treating AI like a glorified Google search or copy assistant.

That’s why I invited Geoff Woods, author of The AI Driven Leader and former VP of The One Thing to join me on the podcast. Geoff shares how small business owners, marketers, and leaders can use AI to think more strategically, accelerate growth, and step outside the box.

You’ll learn the CRIT framework (Context, Role, Interview, Task) that takes you into the top 1% of AI users, hear real case studies of AI solving million-dollar business problems, and discover how to transform AI into a true thought partner.

What You’ll Learn in This Episode

• [00:00] Why 96% of marketers are already using AI, but most are missing the mark
• [05:17] The biggest fears and resistance leaders still have about AI
• [07:41] Eric Schmidt’s warning: everything you know about business will change in five years
• [10:33] Why chasing every new AI tool is a distraction, and what to do instead
• [14:21] The CRIT framework: Context, Role, Interview, Task
• [16:18] A CEO case study: how AI saved a manufacturing company from bankruptcy
• [19:06] Why leaders need AI as a thought partner, not just an assistant
• [20:32] Using AI to 100x business growth by reframing strategic questions
• [23:21] Building an AI board to test business models and challenge assumptions
• [29:55] Why “copy-paste AI outputs” = mediocrity (and how to go deeper)
• [33:41] How to use AI to write scroll-stopping Instagram Reels scripts
• [37:30] Advanced “voice of customer” workflows powered by AI
• [43:40] The 3 things that matter more than the tool you choose

Guest Bio

Geoff Woods is the author of The AI Driven Leader and CEO of AI Leadership. Formerly the VP of The One Thing, Geoff transformed the bestselling book into a global training company. Today, he helps businesses harness AI to accelerate growth, strengthen competitive advantage, and think bigger than ever before. He also leads The Collective, an executive network for leaders ready to integrate AI at scale.

Links + Resources Mentioned

• The AI Driven Leader (Amazon)
• AI Leadership – official site, newsletter, and resources

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a text

You’ve got followers, you’re posting consistently, and people are engaging with your content. But here’s the million-dollar question: are those followers actually becoming paying clients?

I’m teaching you how to build an Instagram sales funnel that turns engagement into revenue. You’ll learn how to design a clear customer journey, use lead magnets to grow your email list, and set up automations that nurture your audience while you sleep.

Plus, I’m sharing my exact CRIT framework prompt that lets AI map out your funnel, from follower to paying client, so you never have to wonder what your next step should be.

What You’ll Learn in This Episode

• [01:22] Why followers don’t equal revenue, and what to focus on instead
• [02:19] The biggest missing piece for most entrepreneurs on Instagram
• [04:15] The difference between influencers and business owners (and why it matters for your content)
• [07:27] How mentorship shortcuts growth and helps you avoid trial-and-error marketing
• [10:49] Understanding your Instagram funnel: awareness, nurture, and conversion
• [13:36] Why you need a lead magnet and how it captures your dream clients
• [14:54] How I grew my email list by 5,000+ subscribers with no paid ads
• [15:24] Using DM automation to capture leads and generate sales while you’re offline
• [16:48] How AI can help you map your funnel, create lead magnets, and write email sequences
• [17:16] The CRIT framework prompt you to build your Instagram sales funnel with AI
• [19:23] What to expect in next week’s finale with Geoff Woods, author of The AI-Driven Leader

Key Takeaways

• Followers don’t pay your bills, clients do. Your funnel must move people beyond likes and follows.
• Instagram is the entry point, but your funnel (lead magnets, email, DMs) is what drives conversions.
• Lead magnets are essential for moving followers off Instagram and into your ecosystem.
• DM automation tools like ManyChat can grow your list and generate leads 24/7.
• AI is your strategic partner. Use the CRIT framework to design your sales funnel step by step.

Mentioned Resources

• Try Poppy AI  → Think of it as your AI content strategist: helping you discover what’s working for others, spot the gaps in your own messaging, and design a content strategy where every post, email, and page works together to drive sales, not just likes.
• Join Hot Reels, my 12-month Instagram content lab → elizabethmarberry.com/hot
• Apply for Private Coaching with Elizabeth →

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a text

You could have the perfect Instagram bio and a solid content plan, but if you’re not creating the right type of content, you’re basically invisible. That’s why in part three of my five-part AI Instagram series, I’m showing you the ONE format that’s still getting the most reach and engagement on Instagram right now: Reels.

You’ll learn why Reels remain the fastest way to grow your audience, how to structure them for maximum impact, and how to use AI tools like ChatGPT (or my new favorite, Poppy AI) to generate scroll-stopping hooks tailored to your ideal clients.

This episode is packed with my “Three B’s of Reels,” a simple hook-value-CTA formula you can swipe today, and my exact AI prompt that saves me 10+ hours a week on content creation.

If you’ve been throwing spaghetti at the wall with your content and hoping something sticks, this conversation will give you the clarity and tools to create Reels that grow your business, finally.

What You’ll Learn in This Episode

• [05:32] Why Reels are still the highest-performing content on Instagram in 2025
• [06:29] The “Three B’s of Reels” (be consistent, bring value, be yourself)
• [08:51] The simple Reel formula: hook, value, and call to action
• [10:41] How to use AI to generate hooks, scripts, and CTAs that convert
• [12:02] The CRIT framework for creating scroll-stopping hooks with AI
• [14:29] Why you must still edit and refine AI outputs to match your brand voice
• [14:59] What’s coming in part four: turning followers into paying clients

Key Takeaways

• Reels remain the fastest way to reach new audiences and grow on Instagram.
• Consistency, value, and authenticity are non-negotiables for achieving success on Reel.
• A strong hook + clear value + specific CTA is the winning formula.
• AI can be your secret weapon for creating tailored hooks and scripts if you train it well.
• You save time with AI, but you are still the thought leader; always edit for your voice.

Links Mentioned:

• Try Poppy AI  → Think of it as your AI content strategist: helping you discover what’s working for others, spot the gaps in your own messaging, and design a content strategy where every post, email, and page works together to drive sales, not just likes.
• Join Hot Reels, my 12-month Instagram content lab → elizabethmarberry.com/hot
• Apply for Private Coaching with Elizabeth → elizabethmarberry.com/application

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a text

If you’ve ever felt like you’re throwing spaghetti at the wall with your Instagram content, this episode is for you. In part two of my five-part AI series, I’m breaking down how to create a client-centered content strategy that sells, without overcomplicating it.

You’ll learn the one thing that separates content that converts from content that gets ignored, why messaging is everything, and how to use the CRIT framework to generate client-focused ideas. Plus, I’m introducing you to Poppy AI, the new tool I’m obsessed with that lets you analyze competitor sales pages, compare them to your own, and build a cohesive strategy across all platforms.

What You’ll Learn in This Episode

[00:00] The difference between content that converts and content that gets ignored
 [01:28] Why a client-centered content strategy changes everything
 [04:12] How Hot Reels and private mentorship can support you in implementation
 [06:09] Why content strategy is actually simpler than it sounds
 [07:34] The secret sauce: messaging that speaks your client’s exact words
 [08:34] Why ChatGPT is powerful—but not the only AI tool you should be using
 [09:30] Introducing Poppy AI: the new game-changing content strategy tool
 [10:26] How Poppy AI reads links and pulls content (no more copy/paste)
 [11:48] Real-time comparative analysis of high-converting sales pages
 [14:36] Actionable feedback examples: urgency, hooks, and social proof
 [15:35] Why Poppy AI helps unify your email, social, and website content

Key Takeaways

• Content strategy is simple: create content that makes your audience feel seen, heard, and helped.
• Messaging is the difference between content that lands and content that flops.
• Poppy AI connects competitor insights, your own content, and real-time analysis in one visual workspace.
• Use the CRIT framework (context, role, interview, task) to train AI for better content outputs.
• Your content strategy should serve a clear goal—visibility, leads, or conversions

Resources & Links

• Try Poppy AI → Think of it as your AI content strategist: helping you discover what’s working for others, spot the gaps in your own messaging, and design a content strategy where every post, email, and page works together to drive sales, not just likes.
• Join Hot Reels, my 12-month Instagram content lab → elizabethmarberry.com/hot
• Apply for Private Coaching with Elizabeth → elizabethmarberry.com/applicat

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a text

If you’ve ever opened ChatGPT and thought, “What the heck do I even ask it?” this episode is for you. Welcome to part one of my five-part AI series where we’re diving into how to actually leverage AI tools like ChatGPT to grow your business on Instagram (and beyond).

I’m teaching you how to optimize your Instagram bio so it does the heavy lifting for you—turning profile visitors into followers, leads, and clients. I’ll also introduce you to the CRIT framework from Jeff Woods (author of The AI-Driven Leader) so you can get better, smarter results from your AI prompts every single time.

You’ll hear how to use clear messaging, credibility lines, and strong calls-to-action in your bio, plus the exact prompt you can copy, paste, and run with this week. And stick around, because this series builds step by step, with a powerful guest interview to close it out.

What You’ll Learn in This Episode

• [00:27] Why this five-part AI series will be a game-changer for your Instagram marketing
• [02:02] Why optimizing your Instagram bio is the first step to client attraction
• [03:22] The big-picture vision for using AI in your business (and a sneak peek of Jeff Woods’ guest interview)
• [05:14] Why you won’t be replaced by AI—but you could be replaced by someone who uses it strategically
• [07:29] How to optimize your profile step-by-step: photo, username, bio lines, and CTA
• [09:56] A real client example: turning “expert jargon” into language ideal clients actually understand
• [13:35] The credibility line and why social proof belongs in your bio
• [15:29] Why your call-to-action needs to align with your customer journey
• [16:46] Behind-the-scenes audit: how one makeup artist’s new bio led to 10 leads in 6 hours
• [18:37] The CRIT framework (context, role, interview, task) and how to use it with AI tools
• [20:58] A plug-and-play ChatGPT prompt for writing a high-converting Instagram bio
• [21:54] Why you are the thought leader and AI is your thought partner (not the other way around)

Free Resource

Grab your Instagram Visibility Jumpstart Kit

Get an Instagram Audit

Want my eyes on your Instagram? I’m now offering 90-minute Instagram Audits where I help you optimize your bio, content strategy, and next steps. DM me on Instagram to learn more.

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a text

If you’ve ever wanted to show up on Instagram but found yourself paralyzed by “what should I post today?”, you are not alone. Even seasoned creators get stuck in overthinking, comparison, or falling out of rhythm.

You’ll learn how to differentiate between internal intentions (like practicing being on camera, finding your voice, or building the habit of consistency) and external intentions (like growing your waitlist, deepening connections, or driving sales). Once you know what you want your content to do for you, posting becomes easier, measurable, and way less stressful.

What You’ll Learn in This Episode

• [04:48] The most common struggle creators face: “I don’t know what to post.”
• [05:46] Why falling out of rhythm makes posting 10x harder (and how to reset)
• [06:44] The trap of overconsumption and comparison that kills creativity
• [07:44] The big truth: clarity doesn’t come before action—it comes from doing
• [08:42] Why unclear intentions keep you spinning in circles
• [09:57] The difference between internal intentions vs. external intentions
• [13:18] Real examples of external goals (like building a waitlist or growing your email list)
• [15:32] A Hot Reels client story: why knowing your goal is everything
• [16:31] How to ask “what is my intention here?” before creating content
• [16:58] Why practicing, even if messy, is still success

Key Takeaways

• Clarity doesn’t come before action—clarity comes from doing.
• Without clear intentions, you can’t measure success. Likes and views alone don’t tell the whole story.
• Internal intentions (practice, building consistency, finding your voice) are just as valid as external intentions (sales, sign-ups, growth).
• Falling out of rhythm makes it harder to get started again—commit to showing up consistently.

Resource mentioned:

Get the Free Instagram Visibility Jumpstart Kit:

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a text

If you’ve ever felt like showing up on camera or taking the stage was just too much, today’s episode is going to light a fire under you. 

I’m joined by the incredible Renee Dallo — founder of Moxie Bright Events, keynote speaker, coach, and all-around powerhouse who knows a thing or two about creating bold visibility. Renee went from actor to wedding planner to international speaker, and she’s sharing the exact mindset shifts and practical tips that have helped her speak with confidence, own her voice, and leverage visibility as a tool for massive growth.

This conversation is raw, funny, and packed with gold nuggets that will help you step into your power, whether that’s on Instagram, on stage, or anywhere you’re called to shine.

What You’ll Learn in This Episode

[02:14] Renee’s pivot from acting to wedding planning and the fearless leap into entrepreneurship
 [05:08] The moment Renee first spoke publicly and realized the power of visibility
 [08:02] How Renee’s speaking style evolved and why authenticity beats perfection every time
 [14:28] Why Renee loves social media as a storytelling playground and connection tool
 [20:16] The biggest confidence blockers holding people back on Instagram and beyond
 [27:25] How vulnerability creates connection and why sharing scars (not wounds) is key
 [32:10] Practical tips for getting comfortable speaking on camera and creating reels
 [36:26] Handling online criticism, haters, and staying resilient in your visibility journey
 [42:22] Where to find Renee for more inspiration and coaching

Key Takeaways

• Visibility is an act of service—showing up as your real self invites others to do the same.
• You don’t have to be perfect; honesty and humor build trust and connection.
• Social media is your stage to tell stories, create fun, and authentically connect with your people.
• Fear of judgment is normal, but you can create boundaries like blocking negative influences and focusing on who you want to serve.
• Practice on camera like it’s a FaceTime chat with a friend, then edit and refine as you go.
• Claim your wins loudly to inspire others and change the narrative around female leadership and confidence.

Links Mentioned in This Episode

Follow Renee on Instagram: @reneedallo
Catch her unfiltered content on TikTok: @thereneedallo
Learn more and connect: reneedallo.com

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a text

If you’re posting Reels without seeing growth, you’re not alone. Reels are still the #1 driver of reach on Instagram, but most business owners are missing a few key steps that make the difference between content that falls flat and content that attracts clients.

I’m walking you through the three non-negotiable steps to creating Instagram Reels that grow your business. You’ll also hear how the newest Instagram updates—Trial Reels, reposts, and deeper analytics—impact your strategy in 2025.

If you want to stop wasting time on content that doesn’t convert and start creating scroll-stopping Reels that bring the right people into your world, this episode is for you.

What You’ll Learn:

[02:12] Why Reels are still the #1 driver of visibility in 2025
 [04:01] Step 1: Clarity and focus—why niching down is the foundation of growth
 [06:45] Step 2: The 3 E’s of high-value content (educate, entertain, engage)
 [10:20] Step 3: The mindset shift that makes Reels easier and more effective
 [13:32] How Trial Reels work—and how not to get penalized by the limits
 [15:08] New analytics that show exactly when people drop off and engage
 [16:40] Why reposts are on the rise and how to leverage them for visibility
 [19:27] Behind the scenes of Hot Reels—how members are applying this system

Key Takeaways:

• Clarity wins on Instagram. If your niche and message aren’t clear, your content won’t connect.
• The three E’s (educate, entertain, engage) make your Reels binge-worthy and shareable.
• Reels are still the most powerful visibility tool on IG, but they only work when tied to your business goals.
• Trial Reels, reposts, and analytics give you more tools than ever—if you use them strategically.
• Growth doesn’t come from being “viral” or funny—it comes from content that connects with your dream clients.

Hot Reels is OPEN

Enrollment is officially OPEN for Hot Reels, my 12-month Instagram content lab. This is your chance to:

• Get my personal coaching and feedback on your content
• Learn the proven Reels system behind hundreds of client wins
• Stop guessing and finally grow your business with Instagram

Doors only open a couple of times a year. Once they close, they’re closed. 

If you have questions about the Hot Reels program or want to connect, email me at [email protected].

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.