If you’ve ever felt like you’re throwing spaghetti at the wall with your Instagram content, this episode is for you. In part two of my five-part AI series, I’m breaking down how to create a client-centered content strategy that sells, without overcomplicating it.

You’ll learn the one thing that separates content that converts from content that gets ignored, why messaging is everything, and how to use the CRIT framework to generate client-focused ideas. Plus, I’m introducing you to Poppy AI, the new tool I’m obsessed with that lets you analyze competitor sales pages, compare them to your own, and build a cohesive strategy across all platforms.

What You’ll Learn in This Episode

[00:00] The difference between content that converts and content that gets ignored
 [01:28] Why a client-centered content strategy changes everything
 [04:12] How Hot Reels and private mentorship can support you in implementation
 [06:09] Why content strategy is actually simpler than it sounds
 [07:34] The secret sauce: messaging that speaks your client’s exact words
 [08:34] Why ChatGPT is powerful—but not the only AI tool you should be using
 [09:30] Introducing Poppy AI: the new game-changing content strategy tool
 [10:26] How Poppy AI reads links and pulls content (no more copy/paste)
 [11:48] Real-time comparative analysis of high-converting sales pages
 [14:36] Actionable feedback examples: urgency, hooks, and social proof
 [15:35] Why Poppy AI helps unify your email, social, and website content

Key Takeaways

• Content strategy is simple: create content that makes your audience feel seen, heard, and helped.
• Messaging is the difference between content that lands and content that flops.
• Poppy AI connects competitor insights, your own content, and real-time analysis in one visual workspace.
• Use the CRIT framework (context, role, interview, task) to train AI for better content outputs.
• Your content strategy should serve a clear goal—visibility, leads, or conversions

Resources & Links

• Try Poppy AI → Think of it as your AI content strategist: helping you discover what’s working for others, spot the gaps in your own messaging, and design a content strategy where every post, email, and page works together to drive sales, not just likes.
• Join Hot Reels, my 12-month Instagram content lab → elizabethmarberry.com/hot
• Apply for Private Coaching with Elizabeth → elizabethmarberry.com/application 

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

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If you’ve ever opened ChatGPT and thought, “What the heck do I even ask it?” this episode is for you. Welcome to part one of my five-part AI series where we’re diving into how to actually leverage AI tools like ChatGPT to grow your business on Instagram (and beyond).

I’m teaching you how to optimize your Instagram bio so it does the heavy lifting for you—turning profile visitors into followers, leads, and clients. I’ll also introduce you to the CRIT framework from Jeff Woods (author of The AI-Driven Leader) so you can get better, smarter results from your AI prompts every single time.

You’ll hear how to use clear messaging, credibility lines, and strong calls-to-action in your bio, plus the exact prompt you can copy, paste, and run with this week. And stick around, because this series builds step by step, with a powerful guest interview to close it out.

What You’ll Learn in This Episode

• [00:27] Why this five-part AI series will be a game-changer for your Instagram marketing
• [02:02] Why optimizing your Instagram bio is the first step to client attraction
• [03:22] The big-picture vision for using AI in your business (and a sneak peek of Jeff Woods’ guest interview)
• [05:14] Why you won’t be replaced by AI—but you could be replaced by someone who uses it strategically
• [07:29] How to optimize your profile step-by-step: photo, username, bio lines, and CTA
• [09:56] A real client example: turning “expert jargon” into language ideal clients actually understand
• [13:35] The credibility line and why social proof belongs in your bio
• [15:29] Why your call-to-action needs to align with your customer journey
• [16:46] Behind-the-scenes audit: how one makeup artist’s new bio led to 10 leads in 6 hours
• [18:37] The CRIT framework (context, role, interview, task) and how to use it with AI tools
• [20:58] A plug-and-play ChatGPT prompt for writing a high-converting Instagram bio
• [21:54] Why you are the thought leader and AI is your thought partner (not the other way around)

Free Resource

Grab your Instagram Visibility Jumpstart Kit

Get an Instagram Audit

Want my eyes on your Instagram? I’m now offering 90-minute Instagram Audits where I help you optimize your bio, content strategy, and next steps. DM me on Instagram to learn more.

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

If you’ve ever wanted to show up on Instagram but found yourself paralyzed by “what should I post today?”, you are not alone. Even seasoned creators get stuck in overthinking, comparison, or falling out of rhythm.

You’ll learn how to differentiate between internal intentions (like practicing being on camera, finding your voice, or building the habit of consistency) and external intentions (like growing your waitlist, deepening connections, or driving sales). Once you know what you want your content to do for you, posting becomes easier, measurable, and way less stressful.

What You’ll Learn in This Episode

• [04:48] The most common struggle creators face: “I don’t know what to post.”
• [05:46] Why falling out of rhythm makes posting 10x harder (and how to reset)
• [06:44] The trap of overconsumption and comparison that kills creativity
• [07:44] The big truth: clarity doesn’t come before action—it comes from doing
• [08:42] Why unclear intentions keep you spinning in circles
• [09:57] The difference between internal intentions vs. external intentions
• [13:18] Real examples of external goals (like building a waitlist or growing your email list)
• [15:32] A Hot Reels client story: why knowing your goal is everything
• [16:31] How to ask “what is my intention here?” before creating content
• [16:58] Why practicing, even if messy, is still success

Key Takeaways

• Clarity doesn’t come before action—clarity comes from doing.
• Without clear intentions, you can’t measure success. Likes and views alone don’t tell the whole story.
• Internal intentions (practice, building consistency, finding your voice) are just as valid as external intentions (sales, sign-ups, growth).
• Falling out of rhythm makes it harder to get started again—commit to showing up consistently.

Resource mentioned:

Get the Free Instagram Visibility Jumpstart Kit:

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

If you’ve ever felt like showing up on camera or taking the stage was just too much, today’s episode is going to light a fire under you. 

I’m joined by the incredible Renee Dallo — founder of Moxie Bright Events, keynote speaker, coach, and all-around powerhouse who knows a thing or two about creating bold visibility. Renee went from actor to wedding planner to international speaker, and she’s sharing the exact mindset shifts and practical tips that have helped her speak with confidence, own her voice, and leverage visibility as a tool for massive growth.

This conversation is raw, funny, and packed with gold nuggets that will help you step into your power, whether that’s on Instagram, on stage, or anywhere you’re called to shine.

What You’ll Learn in This Episode

[02:14] Renee’s pivot from acting to wedding planning and the fearless leap into entrepreneurship
 [05:08] The moment Renee first spoke publicly and realized the power of visibility
 [08:02] How Renee’s speaking style evolved and why authenticity beats perfection every time
 [14:28] Why Renee loves social media as a storytelling playground and connection tool
 [20:16] The biggest confidence blockers holding people back on Instagram and beyond
 [27:25] How vulnerability creates connection and why sharing scars (not wounds) is key
 [32:10] Practical tips for getting comfortable speaking on camera and creating reels
 [36:26] Handling online criticism, haters, and staying resilient in your visibility journey
 [42:22] Where to find Renee for more inspiration and coaching

Key Takeaways

• Visibility is an act of service—showing up as your real self invites others to do the same.
• You don’t have to be perfect; honesty and humor build trust and connection.
• Social media is your stage to tell stories, create fun, and authentically connect with your people.
• Fear of judgment is normal, but you can create boundaries like blocking negative influences and focusing on who you want to serve.
• Practice on camera like it’s a FaceTime chat with a friend, then edit and refine as you go.
• Claim your wins loudly to inspire others and change the narrative around female leadership and confidence.

Links Mentioned in This Episode

Follow Renee on Instagram: @reneedallo
Catch her unfiltered content on TikTok: @thereneedallo
Learn more and connect: reneedallo.com

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

If you’re posting Reels without seeing growth, you’re not alone. Reels are still the #1 driver of reach on Instagram, but most business owners are missing a few key steps that make the difference between content that falls flat and content that attracts clients.

I’m walking you through the three non-negotiable steps to creating Instagram Reels that grow your business. You’ll also hear how the newest Instagram updates—Trial Reels, reposts, and deeper analytics—impact your strategy in 2025.

If you want to stop wasting time on content that doesn’t convert and start creating scroll-stopping Reels that bring the right people into your world, this episode is for you.

What You’ll Learn:

[02:12] Why Reels are still the #1 driver of visibility in 2025
 [04:01] Step 1: Clarity and focus—why niching down is the foundation of growth
 [06:45] Step 2: The 3 E’s of high-value content (educate, entertain, engage)
 [10:20] Step 3: The mindset shift that makes Reels easier and more effective
 [13:32] How Trial Reels work—and how not to get penalized by the limits
 [15:08] New analytics that show exactly when people drop off and engage
 [16:40] Why reposts are on the rise and how to leverage them for visibility
 [19:27] Behind the scenes of Hot Reels—how members are applying this system

Key Takeaways:

• Clarity wins on Instagram. If your niche and message aren’t clear, your content won’t connect.
• The three E’s (educate, entertain, engage) make your Reels binge-worthy and shareable.
• Reels are still the most powerful visibility tool on IG, but they only work when tied to your business goals.
• Trial Reels, reposts, and analytics give you more tools than ever—if you use them strategically.
• Growth doesn’t come from being “viral” or funny—it comes from content that connects with your dream clients.

Hot Reels is OPEN

Enrollment is officially OPEN for Hot Reels, my 12-month Instagram content lab. This is your chance to:

• Get my personal coaching and feedback on your content
• Learn the proven Reels system behind hundreds of client wins
• Stop guessing and finally grow your business with Instagram

Doors only open a couple of times a year. Once they close, they’re closed. 

If you have questions about the Hot Reels program or want to connect, email me at [email protected].

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

If you're tired of creating content that goes unseen, this one’s for you. With Instagram posts now showing up on Google (yes, that’s a thing), it’s never been more important to use the right keywords. But what does that actually mean? In this quick-hit solo episode, I’ll walk you through a simple, actionable strategy for discovering what your ideal clients are already searching for, and how to use those exact words in your content.

What You’ll Learn:
 [04:46] Why keyword strategy is essential and why success goes to the implementers
 [05:44] How Instagram’s new Google indexing changes everything
 [06:40] The difference between Instagram SEO and keyword discovery
 [07:08] A mini case study from Hot Reels: how Krista closed a client from IG content
 [08:56] Another Hot Reels win: how Courtney sold 2 coaching packages through Instagram
 [11:14] Why keywords help the algorithm show your content to the right people
 [13:12] Step-by-step: how to find your ideal keywords without overthinking it
 [14:38] The Contact Form Trick: goldmine for language your clients actually use
 [15:34] The Google Autocomplete Hack (and why it's the easiest place to start)
 [16:27] 3 keyword research tools I love (and how to use them fast)
 [22:00] How to build your keyword list in under 10 minutes
 [22:30] The #1 thing not to do with your keywords (don’t get flagged!)
[23:28] The best place to find client language for your content (and it’s free)

Key Takeaways:

1. Keyword strategy isn’t just for websites anymore. With Instagram content now indexed on Google, your keywords help you show up in two places at once.
2. You don’t need to be an SEO pro to find strong keywords—just start with your clients’ own language.
3. Google’s autocomplete and tools like KeywordTool.io, Answer the Public, and Google Trends make keyword discovery fast and free.
4. Don’t keyword-stuff your content. Use natural language that speaks directly to your people.
5. Your content can’t convert if no one sees it. Keywords = visibility = more leads.

Join the Waitlist:

 🚨 Doors open August 18th for Hot Reels, my high-touch 12-month Instagram content lab! If you're ready to stop guessing and start strategically showing up on Instagram, you need to be in this room. Small group, big breakthroughs—plus waitlist-only bonuses that won’t be available after day one. → Get on the list: elizabethmarberry.com/hot

Links + Resources Mentioned:

• KeywordTool.io
• Answer the Public
• Google Trends

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

If you want to grow on Instagram or TikTok, your content has to be shareable, and that starts with better storytelling. Today I’m sitting down with Britney Crossan, queen of scroll-stopping, story-first content. Britney grew her following by over 57,000 people in less than a year using the exact storytelling techniques we talk about in this episode.

We break down how to structure your short-form videos, what kinds of stories hook people immediately, how to move past perfectionism, and the #1 shift that makes content more likely to be saved and shared.

If you’ve ever felt stuck staring at the “Add Caption” screen or wondering why your video isn’t landing, this one’s for you.

What You’ll Learn:

[02:23] The surprising way Britney grew her account by over 57K followers in under a year
 [05:08] Why storytelling is the missing link for most short-form content
 [06:19] How to come up with story-driven content even if you think your life is boring
 [08:31] Britney’s 3-part storytelling formula that hooks people instantly
 [10:44] A common myth that’s keeping you from sharing personal stories
 [12:06] The mindset shift that changed how Britney showed up online
 [14:18] Why your content needs to connect emotionally, not just educate
 [17:05] Tips for creating consistently, even when you feel like you’ve “run out” of stories
 [20:20] The difference between a personal brand and just “being online a lot”
 [23:34] What Britney does when a post flops
 [25:57] Why storytelling builds trust faster than educational posts alone
[29:14] How to batch storytelling content so it doesn’t take over your life

Key Takeaways:

1. Your content isn’t boring, your storytelling just needs structure.
    Use Britney’s 3-part framework to shape your stories: start with the moment of tension, reflect back, and end with a human truth or learning.
2. You don’t need a dramatic story to be memorable.
    The “small” stuff like feeling awkward on a Zoom call or forgetting to hit record can connect deeply when shared authentically.
3. Storytelling content builds emotional connection faster than educational content.
    People might forget your tips, but they’ll remember your stories.
4. The most shareable content is usually the most specific.
    Don’t water down your stories, lean in. The more detailed and emotionally resonant, the more people will share.
5. Batching storytelling content is possible (and freeing).
   Use prompts, keep a story bank, and repurpose stories across platforms with slight tweaks.

Links + Resources Mentioned:

• Get on the Social Success 2026 waitlist
• Grab this free download, 7 Values of Social Media for Business Owners

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Today I’m calling out the single biggest mistake that’s keeping your Instagram stuck: treating your account like a glossy portfolio instead of starting real conversations. I know this mistake well because I made it, too.

Once I shifted my content to speak in the language of my dream client, everything changed, my reels popped off, my audience grew fast, and my content finally converted into leads and sales.

What You’ll Learn:

 [05:11] The #1 mistake that keeps your feed looking pretty but keeps engagement low
 [07:08] How to flip your mindset: speak in their language, not yours
[08:03] Real example of a viral reel built around your ideal client’s emotional reality
[09:59] Why good content is always rooted in empathy (and how to do it)
[10:28] The messaging bridge: connecting their struggles to your solution
[11:56] The simple equation: relatable content → more shares → more visibility → more sales
[12:24] Why content that meets people where they are beats promotional graphics every time
[13:22] How real Hot Reels students used this shift to explode their following & revenue
[14:12] How to join the Hot Reels waitlist (and why you want to get in early)

Key Takeaways:

• Instagram isn’t a portfolio, it’s a conversation. If your content only shows past work or Canva promos, you’re missing the chance to connect.
• Speak in your ideal client’s voice. When your content mirrors their struggles, they feel seen and they’ll stick around.
• Relatable, empathetic content gets shared. Shares boost visibility, which leads to followers and sales.
• Good messaging is the bridge between what your audience wants and what you offer. Build that bridge clearly.
• You don’t need perfection, you need connection.

Links + Resources Mentioned:

Join the Hot Reels waitlist for early access & bonuses: DM HOT or visit ElizabethMarberry.com/hot

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

This month, Instagram dropped a game-changing update: your content can now appear directly in Google search results. What does that mean for your small business?

• More visibility
• A longer shelf life for your posts
• And a brand-new, organic traffic channel that doesn’t rely on the algorithm alone.

I’m walking you through why this matters, how to take advantage of it right now, and five practical steps to fully optimize your Instagram for search, including how to find your best keywords, where to put them, and why speaking your dream client’s language is critical. 

Plus, you’ll learn why this shift is about so much more than hashtags… and how it can help you finally build visibility that compounds over time (not just for 24 hours).

What You’ll Learn:

[02:41] Why your content can finally show up in Google (and why it matters)
[05:04] The simple setting you must toggle on to get indexed
[08:52] Three big reasons this is a massive win for small businesses
[14:11] What keywords actually are and how to find yours
[20:21] How Instagram’s algorithm now reads captions, voiceovers, and text on screen
[23:55] Real-world example: turning vague “elevated modern bride” messaging into SEO gold
[25:53] Five key places to put your keywords (and what not to do)
[29:34] Why this makes Instagram more like Pinterest, YouTube, and blogs (and why that’s awesome)
[30:00] How I support clients in implementing this inside Hot Reels, my 12-month content lab

Key Takeaways:

1. Instagram isn’t just an app anymore. Your content can now show up in Google, reaching people who aren’t even on Instagram.
2. Keywords = the phrases your dream clients actually type into Google (think “Hollywood waves Denver” vs. “elevated modern bride”).
3. Use your keywords strategically in your name field, captions, hashtags, text on reels, and even alt text.
4. Instagram’s algorithm has evolved: it now “reads” captions, on-screen text, and even your voiceovers to decide who sees your posts.
5. People who find you via Google search have higher intent, they’re actively looking for the solution you offer.
6. This isn’t just about visibility. It’s about turning traffic into sales. Your sales funnel, DM automations, and optimized bio all matter.

Links + Resources Mentioned:

• Get the free Instagram Visibility Jumpstart Kit or DM me KIT on Instagram
• Join the Hot Reels waitlist for early access & bonuses: DM HOT or visit ElizabethMarberry.com/hot 

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

If you’re still telling people to “click the link in bio,” it’s time to upgrade your Instagram strategy. I’m joined by Heston Roberts, a true wizard when it comes to building DM automations that actually move people from your Instagram content into your email list (and eventually, into paying clients).

We go beyond the basics: how DM automation reduces friction, why it can outperform link-in-bio by 60% or more, how to keep things personal and scalable, and what common mistakes to avoid. Plus, Heston shares how to build direct DM-to-email funnels, so your followers never have to leave Instagram.

What You’ll Learn:

[03:22] Why DM automation is a game changer for content that works while you sleep
[08:34] The problem with “click the link in bio” (and why it lowers conversions)
[13:41] How DM automations help grow your following through better engagement
[16:57] Step-by-step: turning DMs into an email funnel without leaving Instagram
[21:40] The truth about small accounts: why it still works with low engagement
[26:17] Mistakes to avoid: over-general keywords, automations that feel spammy, and more
[31:06] Using deep links to drive traffic directly into apps like YouTube
[39:45] How to keep it personal (and still scalable) with voice notes and custom automations
[45:58] Heston’s subscription for creators who want to master ManyChat and chat funnels

Key Takeaways:

1. DM automation reduces friction: instead of making followers stop scrolling, visit your profile, and figure out your links, it meets them right where they already are—your DMs.
2. You can build email funnels inside Instagram: ask followers for their name & email in the DMs, sync to your email platform, and send them your freebie without them leaving the app.
3. ManyChat (our favorite tool) is a Meta business partner, which means it’s approved and safe to use directly with Instagram.
4. Even small accounts can see ROI: you don’t need thousands of comments—sometimes one new subscriber or client makes the whole system worth it.
5. Use specific keywords like “getpod” or “hotguide” to trigger automations and avoid accidental triggers. And yes, keep it fun, like clickable buttons!

Links + Resources Mentioned:

• Get a FREE MONTH of ManyChat Pro! Sign up here.
• Follow Heston on Instagram
• Subscribe to Heston’s YouTube Channel

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.