Strut It: Bold Visibility through Instagram Marketing

Are you struggling to get sales from your Instagram content? It might be because you’re focusing too much on promotional content and not enough on attracting your ideal clients! I’m breaking down the key differences between promotional content and attraction content, and why finding the right balance is the secret sauce to growing your audience and landing your dream clients. 

In this episode, you’ll learn:

• [00:25]  Understanding Promotional Content vs. Attraction Content:

Discover why too much promotional content can make your feed look like a spammy sales pitch and turn off potential clients.

• [04:15]  What is Promotional Content?

Promotional content is when you're directly selling your products or services—think Canva slides showcasing your offers or reels listing your products. While this is important, it shouldn't be your main focus.

• [05:37] What is Attraction Content?

Attraction content is all about serving your audience by providing value. It’s designed to build trust and establish you as an authority in your niche. Think helpful tips, behind-the-scenes peeks, or solving small problems for your followers.

• [09:25] Why Attraction Content Works:

Learn how shifting your focus from "me, me, me" to "you, you, you" builds a relationship and trust with your audience. When people feel seen and supported, they’re more likely to engage with and share your content.

3 Steps to Shift from Promotional to Attraction Content:

1. Give Before You Take:
   • [10:50] Start with value-packed content that solves a problem or answers a question for your dream client.
2. Tell Stories, Don’t Just Sell Products:
   • [12:39] Share the "why" behind your offers. If you’re a jewelry maker, take your followers behind the scenes of your creative process. Create an emotional connection instead of just listing products for sale.
3. Hook Them from the Start:
   • [13:06] You only have a few seconds to capture attention. Focus on compelling hooks in your content that speak directly to your ideal client’s pain points or desires. The more specific you are, the better!

EPISODE LINKS:

Apply for a complimentary IG breakthrough call! - or DM me the word APPLY on Instagram and you’ll get the link.

JOIN HOT REELS: The 12 Month Instagram Content Lab

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Insta-Growth: The 30-Day Private Instagram Mentorship: https://www.elizabethmarberry.com/insta-growth 💸 SAVE $200 WITH CODE "PODCAST"
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
• Apply for your FREE Instagram Breakthrough Call with Elizabeth

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

How Would It Feel to Have a Sales Funnel Bringing in Clients on Autopilot?

I’m pulling back the curtain on my exact multi-six-figure sales funnel that runs on autopilot. This system ensures that my content works for me 24/7, so I can step away from my business, knowing everything’s still in motion. Whether I’m on vacation, at yoga, or just stepping away from the hustle, this system has my back—and now, it’s time to set yours up too. 

In this episode, you’ll learn:

[02:59] - The Power of Your Voice Inspired by my mom’s current struggle with speech, I’m asking you to step out of your comfort zone and speak up. 

[04:20] - Multi-Six-Figure Funnels: I’ll show you how a well-structured funnel can make your content work for you, rather than stretching your energy across platforms.

[07:08] - Clients Come from Conversations: Your content should always invite dialogue. Posting on social media? It’s not a monologue. Engage your audience, and watch your conversations turn into clients.

[09:22] - My Sales Funnel Strategy: At the top of my funnel: Instagram and this podcast. They attract my ideal clients and set the stage for deeper connections. You don’t need to be everywhere. Pick the platform that feels most aligned with you!

[11:28] - The Magic of Lead Magnets: I’m sharing my lead magnets and how they’ve racked up thousands of downloads. From my free first dance checklist to my Monetize Your IG guide, these freebies work like a charm!

[14:52] - Nurture and Convert Through Email : Once they’re on your  email list, it’s time to deepen the relationship. I’ll explain how my email welcome sequence builds trust and leads to sales. You need an email list—don’t let social media be your only game!

[16:52] - Turning Subscribers Into Clients: Now that they’re on your list, it’s time to make the offer! I’ll walk you through how I use masterclasses, private sessions, and group programs to bring clients deeper into my funnel.

EPISODE LINKS:

Apply for a complimentary IG breakthrough call! - or DM me the word APPLY on Instagram and you’ll get the link.

JOIN HOT REELS: The 12 Month Instagram Content Lab
An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!) 

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Insta-Growth: The 30-Day Private Instagram Mentorship: https://www.elizabethmarberry.com/insta-growth 💸 SAVE $200 WITH CODE "PODCAST"
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
• Apply for your FREE Instagram Breakthrough Call with Elizabeth

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Ready to explode your Instagram growth? I’m re-airing one of the most popular episodes from 2022 with the exact strategies that helped me gain 20K followers in just 30 days! 

Whether you’re struggling with engagement or unsure how to stand out, these three powerful keys will transform your approach. The best part? These strategies are timeless and algorithm-proof! 

In this episode, you’ll learn:

• [04:12] Key 1: Get Crystal Clear on Your Niche
  Narrowing down your focus is everything. I share how focusing exclusively on dance content helped me establish myself as an expert and led to massive growth. I can’t stress enough how important it is to really hone your messaging.

• [09:34] Key 2: Consistency as an Energy
  It’s not just about how often you post; it’s about how you show up. I talk about the energy behind consistency—making sure your content feels aligned with you. Posting at least one reel a day worked for me, but finding what feels sustainable for you is key.

•  [15:45] Key 3: Show Up Authentically
  Authenticity is what sets you apart in a crowded space. I dive into why it’s so important to show your humanness and share your story. This helps you connect with your audience on a deeper level, turning followers into loyal clients.

PS: I’m excited to announce that I’m opening up three spots for private mentorship! If you’re interested in working with me 1:1, apply for a free Instagram breakthrough session where we’ll talk about your business, your goals, and how I can support you in fast-tracking your success.

EPISODE LINKS:

Apply for a complimentary IG breakthrough call! - or DM me the word APPLY on Instagram and you’ll get the link.

REELS FOR BUSINESS 3 DAY WORKSHOP REPLAY: If you missed my recent live workshop on creating Instagram Reels, don’t worry! You can still get access to the replay. REGISTER HERE AND WE’LL EMAIL YOU THE REPLAY FROM ALL 3 DAYS!,

Want to dive deeper into using AI for marketing? Check out my four-part mini-series and my interview with AI coach Juan Galan, one of the most popular episodes to date!

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Insta-Growth: The 30-Day Private Instagram Mentorship: https://www.elizabethmarberry.com/insta-growth 💸 SAVE $200 WITH CODE "PODCAST"
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
• Apply for your FREE Instagram Breakthrough Call with Elizabeth

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

I’m diving deep into the mindsets and energetics that are absolutely critical for long-term business success on social media. Sure, strategies and hacks are helpful, but let’s face it—what really makes or breaks your business is your mindset. After 14 years in the game, I’m sharing key lessons I wish I had known when I started, and the mindset practices you’ll want to implement right now.

In this episode, you’ll learn:

• [02:29] Mindset #1: Embrace Experimentation & Testing: Growing a business means being willing to experiment. Even after 14 years, I’m constantly testing things out.
• [06:19] Avoid Perfectionism: One of the biggest mindset shifts I had to make was letting go of perfectionism. I started to get curious about what was working instead of obsessing over getting it right. Pay attention to your analytics, like on Instagram, and use those insights to refine your approach.
• [09:33] Mindset #2: Create Your Own Metrics of Success: Success isn’t defined by likes and follows. I share how you can set your own metrics for success—metrics that you can actually control. 
• [12:57] Mindset #3: Play the Long Game: Success doesn’t happen overnight, and that’s okay. I talk about why resilience is crucial and how important it is to stay committed to your goals, even when things don’t go your way. 
• [15:35] Stay Consistent: Even When Growth Feels Slow: I get real about my own Instagram journey, where follower growth was painfully slow. But staying consistent was the key to hitting breakthrough moments that attracted my ideal clients.
• [17:53] Convert Your Current Audience: Instead of always chasing growth, I share why it’s essential to focus on converting the audience you already have by refining your messaging and giving them the nudge they need to take action.

Episode Links:

Apply for a complimentary IG breakthrough call! - or DM me the word APPLY on Instagram and you’ll get the link.

REELS FOR BUSINESS 3 DAY WORKSHOP REPLAY: If you missed my recent live workshop on creating Instagram Reels, don’t worry! REGISTER HERE AND WE’LL EMAIL YOU THE REPLAY FROM ALL 3 DAYS!,

Want to dive deeper into using AI for marketing? Check out my four-part mini-series and my interview with AI coach Juan Galan, one of the most popular episodes to date!

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Insta-Growth: The 30-Day Private Instagram Mentorship: https://www.elizabethmarberry.com/insta-growth 💸 SAVE $200 WITH CODE "PODCAST"
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
• Apply for your FREE Instagram Breakthrough Call with Elizabeth

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

If you're struggling to create content that converts—whether that’s into followers, email subscribers, leads, or sales—it’s likely that it’s time to do some Target Market Research! Today, I'm sharing the one essential strategy that could be the missing piece in your marketing puzzle, not just for Instagram, but for any platform where you're promoting your business.

In this episode, you’ll learn:

[02:15] - The Importance of Target Market Research

• Discover why understanding your ideal client inside and out is crucial for creating content that resonates and converts.

[05:10] - How to Conduct Target Market Research

• I’ll walk you through five simple and effective methods for gathering insights about your audience, including:
  1. [06:00] - Interviewing past clients.
  2. [08:15] - Leveraging AI tools like ChatGPT.
  3. [10:30] - Using Google for common questions and pain points.
  4. [12:20] - Reading comments on popular posts.
  5. [14:05] - Using tools like Answer the Public.

[16:45] - Why This Matters

• Understanding your audience’s desires, struggles, and goals allows you to create content that speaks directly to them. This kind of content doesn't just get seen—it gets remembered, shared, and acted upon.

[21:45] - Actionable Takeaways

• [22:00] - Interview 3-5 past clients for insights.
• [22:30] - Use AI tools like ChatGPT for research.
• [23:00] - Stay curious—use Google and social media for continuous learning.

EPISODE LINKS:

REELS FOR BUSINESS 3 DAY WORKSHOP REPLAY: If you missed my recent live workshop on creating Instagram Reels, don’t worry! You can still get access to the replay. REGISTER HERE AND WE’LL EMAIL YOU THE REPLAY FROM ALL 3 DAYS!,

Want to dive deeper into using AI for marketing? Check out my four-part mini-series and my interview with AI coach Juan Galan, one of the most popular episodes to date!

JOIN HOT REELS: The 12 Month Instagram Content Lab
An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!) 

If you want to start leveraging Instagram to grow your business,

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Insta-Growth: The 30-Day Private Instagram Mentorship: https://www.elizabethmarberry.com/insta-growth 💸 SAVE $200 WITH CODE "PODCAST"
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
• Apply for your FREE Instagram Breakthrough Call with Elizabeth

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

If you've ever wondered how to turn your passion into a powerful podcast that not only captures hearts but also drives business growth, you're in for a treat!

This week, I'm sitting down with the incredible Caroline Hull, podcasting strategist, manager, and CEO of Wild Home Podcasting. Caroline's journey from shy introvert to confident podcasting pro is nothing short of inspiring, and she's spilling all the secrets on how you can do it too.

In this episode, you’ll learn:

[00:03:43] The power of long form content.

[00:04:36] Podcasts for building client connections.

[00:08:41] Repurposing content for marketing strategies.

[00:12:32] Starting a podcast journey.

[00:17:30] Building speaking skills through podcasting.

[00:19:13] Podcasting industry evolution.

[00:23:27] Importance of podcast strategy.

[00:27:34] Finding confidence behind the microphone.

[00:29:18] Overcoming self-doubt in content creation.

[00:34:20] Podcast content for conversions.

[00:38:04] Podcasting for business owners.

Episode Links:

Grab Your FREE Solo Episode Template: Start recording episodes that are set up to create connections and help you sell on your podcast! 

Join Caroline's membership STRATEGIZE AND SHINE!

Check out the Podcast Launch Accelerator 

Follow Caroline Hull on Instagram

JOIN HOT REELS: The 12 Month Instagram Content Lab
An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!) 

If you want to start leveraging Instagram to grow your business, grab my free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram.

Insta-Growth: The 30 Day Private Instagram Mentorship - SAVE $200 WITH CODE "PODCAST"  https://www.elizabethmarberry.com/insta-growth

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Insta-Growth: The 30-Day Private Instagram Mentorship: https://www.elizabethmarberry.com/insta-growth 💸 SAVE $200 WITH CODE "PODCAST"
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
• Apply for your FREE Instagram Breakthrough Call with Elizabeth

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

No matter how good your content is, if your profile isn’t optimized, you won’t see the conversions, growth, or sales you’re aiming for. If you’re not seeing the conversions, growth, or sales you’re dreaming of, no worries—I’m here to help you turn that around!

In this episode, you’ll learn:

[00:00] The Power of an Optimized Instagram Bio:

• Discover why a killer bio is your secret weapon for Instagram growth.
• Learn how to turn those profile visits into followers and clients with a bio that packs a punch!

[01:07] Five Game-Changing Bio Tweaks:

• Hide Your Category: Maximize your bio space by hiding the category. I’ll show you how to do it in a snap!
• Craft an Irresistible Top Line: Make it crystal clear what followers will gain by hitting that follow button. Spoiler: My top line promises to help you grow your following, get clients, and boost your brand visibility!
• Show Off Your Credibility: Add a fun, short positioning statement that highlights your experience and personality. Think of it as your mini resume—without the boring part!
• Call to Action (CTA) Magic: Whether it’s a lead magnet or booking a call, make sure your bio has a strong CTA that gets your audience to take action.
• SEO Your Username and Name: Use keywords that your ideal clients are searching for. Ditch the fancy jargon and get straight to the point!

[03:24] Exclusive Offer for My Podcast Fam:

• Want my eyes on your bio? DM me the word “bio” on Instagram for a FREE 15-minute Instagram breakthrough call. Let’s chat about how to make Instagram work for you!

[06:11] Why Your Bio Matters:

• If you’ve got a viral video but your bio doesn’t deliver, you might miss out on those new followers. I’ll explain how to keep your bio in sync with your content to avoid any disconnects.

[09:20] Your Action Steps:

• Screenshot your bio before and after you make these updates, and tag me in your Instagram story. I can’t wait to see your transformation!

Don’t forget to DM me the word “bio” to get your free profile review.

EPISODE LINKS:

JOIN HOT REELS: The 12 Month Instagram Content Lab
An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!) 

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Insta-Growth: The 30-Day Private Instagram Mentorship: https://www.elizabethmarberry.com/insta-growth 💸 SAVE $200 WITH CODE "PODCAST"
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
• Apply for your FREE Instagram Breakthrough Call with Elizabeth

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

If you’re a business owner struggling to monetize your Instagram and boost your brand visibility, this episode is for you! I'm sharing five things I wish I had known when I started my Instagram business account. These common mistakes often trip up entrepreneurs, and I'm here to help you avoid them.

In this episode, you’ll learn:

[01:58] Consistency in Content Creation

[04:02] The Power of Collaboration on Instagram

[05:44] Instagram Growth Hack #1: Target Market Research

[08:26] Instagram Growth Hack #2: Narrow Your Focus

[09:51] Instagram Growth Hack #3: Customer Journey Clarity

[12:13] Instagram Growth Hack #4: Patience in Growth

[12:51] Instagram Growth Hack #5: Networking on Instagram

EPISODE LINKS:

Shoutout to Linah, my incredible podcast manager. Click here if you need a content manager!

JOIN HOT REELS: The 12 Month Instagram Content Lab
An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!) 

If you want to start leveraging Instagram to grow your business, grab my free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram.

Insta-Growth: The 30 Day Private Instagram Mentorship - SAVE $200 WITH CODE "PODCAST"  https://www.elizabethmarberry.com/insta-growth

Get full show notes and the episode transcript: https://www.elizabethmarberry.com/podcast

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Insta-Growth: The 30-Day Private Instagram Mentorship: https://www.elizabethmarberry.com/insta-growth 💸 SAVE $200 WITH CODE "PODCAST"
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
• Apply for your FREE Instagram Breakthrough Call with Elizabeth

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Have you ever wondered if AI can really make a difference in your business? Juan Galán is an AI coach, content creator, and founder of IG Creator Academy. Juan has amassed over 150k followers on social media, and today, he's sharing how AI tools like ChatGPT can revolutionize the way we create and scale our businesses.

In this episode, you’ll learn:

- [00:01:20] Juan's Journey from corporate marketing to becoming a successful online entrepreneur

- [00:05:45] The Power of AI in Marketing

- [00:12:10] Breaking Down AI Misconceptions

- [00:16:30] Building a Brand with AI

- [00:21:15] Practical AI Workflow Tips

- [00:27:00] A candid discussion about the importance of resilience in entrepreneurship.

EPISODE LINKS:

Juan Galen with AI Creator Academy

JOIN HOT REELS: The 12 Month Instagram Content Lab
An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)

If you want to start leveraging Instagram to grow your business, grab my free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram.

Insta-Growth: The 30 Day Private Instagram Mentorship - SAVE $200 WITH CODE "PODCAST"  Insta-Growth: The 30 Day Private Instagram Mentorship — Elizabeth Marberry

Get full show notes and the episode transcript: https://www.elizabethmarberry.com/podcast

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Insta-Growth: The 30-Day Private Instagram Mentorship: https://www.elizabethmarberry.com/insta-growth 💸 SAVE $200 WITH CODE "PODCAST"
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
• Apply for your FREE Instagram Breakthrough Call with Elizabeth

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

If you're still telling people on Instagram to click the link in your bio, today's episode is definitely for you. I'm sharing a game changer that skyrocketed my Instagram engagement, sales, and helped me grow my email list in my sleep. Have you guessed it? It's DM automation. 

Today, we're diving into ManyChat, how I've been using this tool to boost your Instagram engagement, followers, and grow your business on Instagram.

In this episode, you’ll learn:

[01:18] Why DM Automation Matters

[02:12] Link in Bio is Dead

[03:39] Higher Conversion Rates with DM Automation

[04:42] Eliminating Friction in Marketing

[05:36] How DM Automation Works with ManyChat

[06:30] Growing Followers with No Extra Content

[07:53] Growing Your Email List with ManyChat

[10:44] Personal Touch with DM Automation

[15:20] AI Assistant in ManyChat

EPISODE LINKS:

Sign up for ManyChat for FREE here!

Want to use AI to build your online business? Work with my AI Coach, Juan Galen, and join the AI Creator Academy

JOIN HOT REELS: The 12 Month Instagram Content Lab
An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)

If you want to start leveraging Instagram to grow your business, grab my free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram.

Insta-Growth: The 30 Day Private Instagram Mentorship - SAVE $200 WITH CODE "PODCAST"  Insta-Growth: The 30 Day Private Instagram Mentorship — Elizabeth Marberry

Get full show notes and the episode transcript: https://www.elizabethmarberry.com/podcast

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Insta-Growth: The 30-Day Private Instagram Mentorship: https://www.elizabethmarberry.com/insta-growth 💸 SAVE $200 WITH CODE "PODCAST"
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
• Apply for your FREE Instagram Breakthrough Call with Elizabeth

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.