Strut It: Bold Visibility through Instagram Marketing

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If your brain feels a little overloaded right now, you are absolutely not alone. So many business owners are trying to keep up with content, trends, and algorithms while also running their actual business, life, and family. And I think a lot of us are over-complicating Instagram.

This is part one of a mini series on hooks, messaging, and what's working on Instagram right now.

WHAT YOU'LL LEARN IN THIS EPISODE

01:46 How speaking at Social Media Marketing World in Anaheim and the Wedding Show Producers International Conference came directly from consistent Instagram content

04:31 Why hooks are the #1 thing entrepreneurs are struggling with right now

05:26 What a hook actually is and why it's not manipulation or clickbait

06:48 The biggest hook mistake business owners are making in 2026: being too vague

07:17 A real before-and-after hook example: from generic to scroll-stopping

08:44 The four things strong hooks do: create curiosity, speak to pain points, challenge beliefs, and create emotional resonance

10:35 The questions you're asking about your content that are actually distractions

11:02 Why messaging (not camera quality or editing) is what changes your results

11:30 Hot Reels client Cathy: how one hook-driven reel hit 20,000 views in 24 hours

13:13 A teaser for next week: the four places you need to be hooking your audience (it's not just the text on screen)

14:38 Your homework: audit your last 9 posts for hook specificity

LINKS MENTIONED:

- Free DM Automation Guide + 1 Month of ManyChat Free: DM me the word LEADS on Instagram @elizabethmarberry

- Free Monetize Your IG Guide

- Hot Reels (my 12-month Instagram content lab)

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

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We made it to part three of our three-part mini series on underrated Instagram growth strategies for 2026 and I saved two of my absolute favorites for last. In Part 1 we talked about growing without posting more. 

In Part 2 we covered how to create content that spreads. Today we're talking about how to get your brand in front of an entirely new audience — one strategy happening on Instagram and one happening completely off the app. These are two of the most overlooked growth moves I know, and I cannot wait for you to run with them.

WHAT YOU'LL LEARN IN THIS EPISODE

• 01:48 Strategy 7: Instagram Collab Posts — the most underutilized feature for getting in front of new audiences fast
• 02:46 The biggest mistakes businesses make with collabs (and how to avoid them)
• 04:35 How to find the right collaboration partner — audience alignment, account size, and niche fit
• 05:04 Real-world collab examples: Pilates studio + local coffee shop, real estate agent + mortgage broker
• 07:49 Strategy 8: Speaking, workshops, and in-person networking — why real-life visibility drives the highest quality Instagram growth
• 09:17 How my speaking career directly correlated with spikes in my Instagram following
• 10:37 How to invite people to follow you in real life (and why you must always ask)
• 11:06 Why DM automation is the perfect backend system for in-person networking
• 11:35 Your homework: one action to take this month

LINKS MENTIONED

•  Hot Reels — my 12-month Instagram content lab. DM me the word HOT on Instagram @elizabethmarberry for all the details
•  Free DM Automation Guide + 1 Month of ManyChat Free — DM me the word LEADS on Instagram @elizabethmarberry
• Free Monetize Your IG Guide

🎙️ Missed the earlier episodes? Part 1 (Ep114) | Part 2 (Ep115) 

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

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Last week we talked about how to grow your account without posting more — strategic commenting, leveraging your warm audience, and repurposing your content. Today we're going deeper into the content itself. If your posts are consistent but not getting shared, reposted, or reaching new people, this episode is going to be a game changer. I'm sharing three strategies, including a newer Instagram feature you should absolutely be using and a simple tool that turns the content you're already creating into more followers. 

WHAT YOU'LL LEARN IN THIS EPISODE

• 02:30: POV-driven content — why having a clear point of view is the #1 thing separating brands that grow from brands that get ignored in 2026
• 04:26: A real-world example of POV content that got 77,000 views for an independent record store
• 08:37: How to use Trial Reels as a safe space to test bold opinions before posting to your main grid
• 09:08: Creating shareable and repostable content — why reposts are one of the fastest growth tools on Instagram right now
• 11:00: How to create content for a cold audience (not just the people who already know you)
• 13:46: DM automation — how it drives engagement, reach, and growth all at once
• 15:37: How comments triggered by DM automation increase your content distribution

LINKS MENTIONED

• Free DM Automation Guide + 1 Month of ManyChat Free: DM me the word LEADS on Instagram @elizabethmarberry
• Free Monetize Your IG Guide: elizabethmarberry.com/freebies
• Hot Reels (my 12-month Instagram content lab): elizabethmarberry.com/hot
• Monster Music SC on Instagram: — great real-world POV content example!

NEXT EPISODE

Part 3 is coming next week and it's one of my favorites. I'm sharing strategies that work off of Instagram to grow your account. It has nothing to do with posting more content. Make sure you're subscribed so you don't miss it!

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail

This episode kicks off a brand new three-part mini series all about underrated Instagram growth strategies that are working right now for small businesses and marketers who want to get seen and paid.

Over the course of this series, I'm teaching you eight different strategies. My encouragement is to pick one or two that feel aligned, test them, and build from there. Let's grow sustainably, not frantically.

What You’ll Learn in This Episode:

• 03:38 Strategy 1: Strategic commenting — why thoughtful comments on other people's posts can grow your following without posting more
• 07:18 Strategy 2: Inviting your existing warm audience — the most overlooked growth move that costs nothing
• 09:45 Strategy 3: Repurposing your own content — why your best posts deserve more than one chance
• 10:40 How to use the Edits app analytics to find your top-performing reels and bring them back
• 11:08 Why most content is only 1-5% off — and what that means for your strategy
• 12:04 Your homework: one simple action to take this week

LINKS MENTIONED

- Free Monetize Your IG Guide: elizabethmarberry.com/freebies

- Hot Reels (my 12-month Instagram content lab): elizabethmarberry.com/hot

- Follow Elizabeth on Instagram: @elizabethmarberry — DM me the word LEADS for my free DM Automation Guide + 1 month of ManyChat free

- Edits App by Instagram: available on the App Store

NEXT EPISODE

In Part 2, I'm breaking down why your content isn't reaching the right people even if you're posting consistently. I'll show you exactly how to position your content so your ideal clients actually share, send, and repost it. Make sure you're subscribed so you don't miss it!

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail

I'm sitting down with one of my beloved Hot Reels clients, Christa Rypins — a chronic pain relief specialist, Franklin Method practitioner, and former professional figure skater — to pull back the curtain on her incredible transformation. 

When Christa first came into Hot Reels, she was dealing with deep resistance to showing up online. Marketing her business felt emotionally overwhelming and, at times, completely shut her down. Now? She's signing clients directly from her Instagram content, and that one client covered her entire investment in Hot Reels.

What You’ll Learn in This Episode:

• 00:15 Why emotional resistance to posting is more common than you think and how to move through it
• 27:56 How Christa went from complete shutdown around marketing to signing a client whose investment covered her entire Hot Reels enrollment
• 24:42 The messaging mistake most experts make (and how Christa fixed it)
• 19:54 Why Instagram marketing is a long-term play and what "30 leads in 30 days" actually looked like for Christa
• 30:16 How DM automation (ManyChat) turned her content into a lead funnel
• 36:11 What it's like inside Hot Reels — straight from a client who's been in it for 18 months

Links Mentioned:

• Hot Reels — my 12-month Instagram content lab
• Free DM Automation Guide + 1 Month of ManyChat Free — DM me the word LEADS on Instagram
• Free Monetize Your IG Guide
• Christa's Website — The Intelligent Body
• Christa's YouTube — longer-form embodiment and pain relief videos

"If you want to grow, get support. If you want to stay stuck, don't get support." — Christa Rypins 

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail

If you’ve been struggling to show up consistently on Instagram, this episode reveals the real reason why—and it’s not your strategy! I'm breaking down the hidden visibility block that keeps business owners stuck, overthinking, and invisible: imposter syndrome.

You’ll learn how this shows up in your content, why it has nothing to do with your capability, and how to move through it so you can finally post with confidence, get seen, and get paid.

What You’ll Learn in This Episode:

00:00 Why you’re inconsistent even when you “know what to post”
01:38 Why strategy alone won’t fix your content struggles
02:36 How imposter syndrome blocks visibility and growth
06:19 The hidden ways fear shows up as procrastination
08:12 Why discomfort is actually a sign of expansion
09:11 How your nervous system affects content creation
10:38 Why your story is your biggest advantage
11:33 The real reason you’re not posting consistently
12:32 How to move through fear and take action anyway

Links Mentioned:

• HOT REELS VIP WAITLIST
• Hot Reels Full Program Details
• Get your ticket to 2026 Social Media Marketing World

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail

If you think TikTok is just dancing and trends, this episode will change how you see the platform. In this conversation, Mike Yanda breaks down how coaches, consultants, and service providers are using TikTok to generate real revenue. 

He shares the exact content strategy and simple funnel that helped one client generate over $75,000 in a single month. 

This is about building a system that converts TikTok views into clients.

PS: Mike and I met because we are both speaking at Social Media Marketing World this April. Get your ticket to the conference and come hang out with us in person. 

What You’ll Learn in This Episode:

00:00 Why TikTok is still one of the easiest platforms to grow

07:03 The biggest myths about TikTok and who it is for

08:00 What content actually works on TikTok in 2026

15:04 The “model, validate, personalize” framework explained

22:43 Why consistency beats perfection every time

26:08 The simple content-to-client funnel that drives revenue

27:07 How to turn views into leads and sales

44:59 How to use TikTok and Instagram together for growth

48:25 First steps to start and what to focus on as a beginner

Resources & Links:

• Get your ticket to Social Media Marketing World 
• Mike Yanda's YouTube Channel
• Free Training: TikTok No Growth or Clients Fix
• HOT REELS VIP WAITLIST
• Hot Reels Full Program Details

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail

If your Instagram bio isn’t turning profile visitors into followers or clients, this episode is your fix.

In this solo episode, you’ll learn exactly how to transform your bio into a 24/7 conversion tool using a simple AI prompt you can implement today. You can have viral content—but if your bio doesn’t convert, you’re losing clients every day.

This episode walks you step-by-step through the exact prompt, structure, and strategy to fix it fast.

What You’ll Learn in This Episode:

• 00:00 — Why your bio might be losing you clients
• 03:02 — The role of your bio in a recommendation-based algorithm
• 05:19 — The 3 must-have elements of a converting bio
• 07:42 — Introducing the AI prompt strategy
• 08:11 — The CRIT framework explained
• 10:05 — How to use AI to interview you for clarity
• 11:30 — Generating high-converting bio options
• 12:58 — Free resource to optimize your bio
• 14:28 — Using AI to grow your Instagram strategically

Links Mentioned:

• HOT REELS VIP WAITLIST
• Hot Reels Full Program Details

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail

Can Instagram actually lead to high-ticket clients without cold DMs or complicated funnels?

In this episode of Strut It, I sit down with private client Dr. Amber Parks to break down exactly how she signed an almost $12,000 client using a simple organic Instagram strategy and a masterclass she launched in just two weeks.

This is a real behind-the-scenes look at what changed—from unclear messaging and stagnant growth to a clear niche, stronger content, and a sales process that actually converts.

If you’ve been posting consistently but not seeing results, this episode will show you what might be missing—and how small shifts can create big momentum.

What You’ll Learn in This Episode:

• 00:00 — The $12K client story (what actually happened)
• 00:55 — What changed in 5 months of coaching
• 12:02 — The real problem: unclear audience + messaging
• 14:52 — The fear of niching down
• 19:07 — Posting consistently but seeing no results
• 23:24 — Small tweaks that changed everything
• 26:39 — Why cold DMs didn’t work
• 33:32 — The masterclass that converted into a client
• 38:10 — Why storytelling drives sales

Links Mentioned:

• HOT REELS VIP WAITLIST
• Hot Reels Full Program Details
• Follow Dr. Amber Parks on Instagram
• Listen to Amber’s podcast: Stop the Burnout
• Website: thestressandburnoutcoach.com

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail

Today I’m joined by Instagram strategist Brock Johnson, and we go deep into the systems, workflows, and mindset that allow him to create hundreds of pieces of content each month while still running a full business.

Brock shares how he batches content, how he separates idea generation from filming and editing, and how he decides what to delegate to his team. We also explore how Instagram content actually connects to leads and sales, including the different roles Reels and Stories play inside your marketing funnel.

You’ll also hear Brock’s take on DM automation in 2026, why many small business owners accidentally make Instagram harder than it needs to be, and the one metric that matters more than most people realize.

What You’ll Learn

03:11 – How Brock landed an interview with the CEO of Instagram

10:26 – Brock’s weekly workflow for producing massive amounts of content

12:20 – Why batching content prevents burnout for business owners

14:15 – The content creation system that makes consistency easier

20:51 – Why talking-head videos often drive more qualified leads

27:27 – The biggest mistake business owners make when selling on Instagram

30:19 – The difference between Reels and Stories in your sales funnel

34:38 – Creative ways to use DM automation in 2026

42:37 – What your automated welcome DM should actually say

45:03 – The biggest misconception about growing on Instagram

48:19 – The metric that matters more than most people realize

Resources Mentioned

Follow Brock Johnson on Instagram

Join InstaClubHub

Join Social Media Marketing World

Grab Elizabeth’s Free Monetize Your IG Guide

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.