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This month, Instagram dropped a game-changing update: your content can now appear directly in Google search results. What does that mean for your small business?

• More visibility
• A longer shelf life for your posts
• And a brand-new, organic traffic channel that doesn’t rely on the algorithm alone.

I’m walking you through why this matters, how to take advantage of it right now, and five practical steps to fully optimize your Instagram for search, including how to find your best keywords, where to put them, and why speaking your dream client’s language is critical. 

Plus, you’ll learn why this shift is about so much more than hashtags… and how it can help you finally build visibility that compounds over time (not just for 24 hours).

What You’ll Learn:

[02:41] Why your content can finally show up in Google (and why it matters)
[05:04] The simple setting you must toggle on to get indexed
[08:52] Three big reasons this is a massive win for small businesses
[14:11] What keywords actually are and how to find yours
[20:21] How Instagram’s algorithm now reads captions, voiceovers, and text on screen
[23:55] Real-world example: turning vague “elevated modern bride” messaging into SEO gold
[25:53] Five key places to put your keywords (and what not to do)
[29:34] Why this makes Instagram more like Pinterest, YouTube, and blogs (and why that’s awesome)
[30:00] How I support clients in implementing this inside Hot Reels, my 12-month content lab

Key Takeaways:

1. Instagram isn’t just an app anymore. Your content can now show up in Google, reaching people who aren’t even on Instagram.
2. Keywords = the phrases your dream clients actually type into Google (think “Hollywood waves Denver” vs. “elevated modern bride”).
3. Use your keywords strategically in your name field, captions, hashtags, text on reels, and even alt text.
4. Instagram’s algorithm has evolved: it now “reads” captions, on-screen text, and even your voiceovers to decide who sees your posts.
5. People who find you via Google search have higher intent, they’re actively looking for the solution you offer.
6. This isn’t just about visibility. It’s about turning traffic into sales. Your sales funnel, DM automations, and optimized bio all matter.

Links + Resources Mentioned:

• Get the free Instagram Visibility Jumpstart Kit or DM me KIT on Instagram
• Join the Hot Reels waitlist for early access & bonuses: DM HOT or visit ElizabethMarberry.com/hot 

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

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