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Welcome to Part One of my three-part mini-series on Instagram growth hacks that work right now in 2025. Instagram has changed a lot since I first recorded this episode last August, from new features like trial reels to essential updates in strategy and messaging. 

We’re kicking things off with a back-to-basics reminder of what’s still working, plus new insights to help you grow faster and more strategically. If you’ve been frustrated with slow growth or content that’s not converting, this one’s for you.

What You’ll Learn
[01:11] The 3 timeless pillars of Instagram growth that still matter most
[03:59] Why narrowing your focus makes your content stronger and more effective
[07:11] Why you are the it factor behind your brand (not the algorithm)
[08:29] How to do market research that actually improves your messaging
[12:40] What trial reels are and why they’re a must-use growth tool in 2025
[14:32] The surprising mindset shift trial reels unlock for overthinking creators
[15:57] A real-life example of A/B testing a hook and what it revealed
[17:22] The truth about redundancy in your content (hint: it’s a good thing)

Key Takeaways:

1. Consistency is still queen. The more reps you put in, the better your content (and results) get.
2. Niche down your content. Narrowing your focus doesn’t box you in, it makes content creation simpler and more strategic.
3. Market research is non-negotiable. If you want engagement, you need to speak in your clients’ words, not your expert language.
4. Trial reels = your new BFF. Use them to A/B test messaging and visuals before posting to your main feed.
5. Redundancy isn’t a problem, it’s a strategy. Don’t be afraid to reuse hooks or test different stories with the same message.

Links Mentioned in This Episode:
Apply for a Free Instagram Breakthrough Session

Next Week: Part Two of the Instagram Growth Series
We’re diving into how DM automation, AI tools, and smarter workflows are helping businesses sell faster and show up way more efficiently. Make sure you’re subscribed so you don’t miss it!

WORK WITH ELIZABETH MARBERRY

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