The fitness industry continues to grow as society emphasizes healthy living, especially coming out of the worst public health crisis we’ve had in decades.

A fitness career is uniquely rewarding as you genuinely get to help people attain their health and fitness goals. But to many coaches and personal trainers, the career in this industry trajectory isn’t clear.

In this episode, Matt describes his journey from part-time trainer to VP of Programming for thousands of clubs worldwide. Rick and Matt describe the skills needed to continue to grow in the fitness industry.

One point that you’ll quickly gather from Matt’s journey is that you just don’t become the VP of Program Design in a growing franchise by accident.

It is through continuous improvement by stacking relevant skills at every stage. You also have to overcome the imposter syndrome, which occasionally creeps in.

But that’s not all of it. There are many more important tips that Matt and Rick disclose in this episode. So, if you’ve ever wondered what the career trajectory of a trainer looked like, this is the episode for you. Tune In!

Key Takeaways:

- The career trajectory of a personal trainer (02:58)

- Look for a mentor (04:17)

- Learning from other people in the industry (09:11)

- How to stack up necessary skills (13:54)

- Overcoming imposter syndrome (14:30)

- Business metrics: Learn how to be an owner (18:33)

- Understanding human behavior (21:57)

- Get comfortable being uncomfortable (27:15)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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