You'll learn from an entrepreneur who built a consumer wellness brand that targets a multitude of customer types. Hydrant  is a consumer wellness brand with a focus on function and proper hydration to provide holistic wellbeing. 

For more on Hydrant and show notes:  https://www.shopify.com/blog/hydrant-subscription?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast  

• Why being a perfectionist is a big mistake especially during the product development phase 
• What is a multivariate analysis and why it is essential for targeting customers 
• The changes you need to make when transitioning from 'website-only' to 'omni-channel' 

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