In this episode of Add To Cart, we are joined by Andy Miller, co founder and CEO of Heaps Normal, the alcohol free brewing company launched during COVID.  Andy, armed with his extensive background in the beer industry and four mates with complementary skills, set about creating an alc free beer that tasted like the real thing…and to say he succeeded is an understatement. Last year, Heaps Normal was valued at $63 million and now accounts for roughly 40 per cent of all growth in the non-alcoholic beer category.  In this chat Andy tells us why bringing fun to work is more than just a brand identity, he gives his thoughts on pricing and shares why he believes the conversation around cannabis and other illicit drugs needs to change.

Links from the episode:

Heaps Normal

Shopify Plus (sponsored)

Questions answered:

• How did you know there was going to be a market for non alco beer?
• What’s the Heaps Normal North Star for what makes a story worth telling? 
• How do you stay creative and keep pushing Heaps Normal forward? 

This episode was brought to you by…  

Shopify Plus

About your host: Nathan Bush from Add to Cart 

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Andy Miller from Heaps Normal

Andy is the co-founder and CEO of Heaps Normal. With a background in strategy, communications and marketing, Andy came to Heaps Normal armed with 15 years of experience working in industries including FMCG, health, liquor, automotive, marketplaces and arts & music. After a five-year stint heading up marketing for some of the country’s best known craft beer brands, where he oversaw Y-o-Y growth, Andy co-founded Heaps Normal — a non-alcoholic beer brand on a mission to change Aussie drinking culture.

You can contact Andy  at LinkedIn

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