“We all are doing a hero's journey over and over and over and over again. Every time we seek to improve or change something about our lives or try to do something we've never done before it is a hero’s journey in itself.” — Tara-Nicholle Nelson

Tara-Nicholle Nelson is a marketer and writer at heart, but before realizing her true passions, it was as a real estate agent that she started her first “customer insights project.” She wanted to help people make better decisions when buying homes, so she created a flow chart for making decisions. That flow chart led to her first book, The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser. 

The book didn’t sell a ton of copies, but one did manage to land in the hands of a founder at HGTV who wanted to license it. This turned into Tara becoming a digital content marketing consultant and PR spokesperson for HGTV. It was the beginning of an inspiring career journey for Tara, one focused on content marketing. 

Today, Tara is the founder and CEO of SoulTour and the CEO of Transformational Consumer Insights (TCI), a strategy and customer research firm. TCI builds customer loyalty and engagement with content strategies based on research and customer insights. Tara also serves as a transition coach to a select few transformational leaders at SoulTour, a company that provides programs to help leaders along their journey. 

On this episode, Ian sits down with Tara to discuss how she got into marketing after being a lawyer, the transitions she has made throughout her career, and what triggered her desire to write her first book on the “transformational consumer”.

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P.S. Thanks to our partner, b8ta, this week we will be giving away three Simple Being Weighted Blankets. Enter the giveaway here for a chance to win!

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