Hand-written notes are a fantastic way to add a personal touch to your ABM strategy. There are, however, a few things to keep in mind when you bring pen to paper. Kris Rudeegraap, CEO of Sendoso and co-host of the B2B Growth Show, explores 5 key elements to insert into your hand-written notes for B2B. He discusses: Effective calls-to-action in hand-written notes Adding personality to your notes The best way to spark interest in your prospect or customer through hand-written notes You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts. If you don’t use Apple Podcasts, you can listen to every episode by clicking here.