Accountable

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Welcome to Part 1 of our 3-part series on accountability, inspired by my research (Ep. 43). In this first conversation, I’m joined by my friend and brand strategist, Danait Berhe, who shares how she leaned on personal accountability and AI during one of the biggest transitions of her life, returning to work after maternity leave.

Danait opens up about:
Why she turned to AI to get an honest view of her time and capacity
The ABC Week method she created to work with her energy instead of against it
How she stayed focused on what mattered most, even when she had just a few hours a week to work
Her litmus test for when it’s time to seek outside accountability

If you’ve ever wondered whether personal accountability can actually work, or how to make it work in a messy, real-life season, this episode will give you tools and encouragement to try it for yourself.

Resources Mentioned: 
HERO Roles Assessment: https://amandamckinney.com/quiz 
Capacity Calculator: https://amandamckinney.com/calculator 
All podcast episodes: https://amandamckinney.com/podcast 
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://amandamckinney.com/workwithme
Amanda's Book: https://www.amandamckinney.com/book

Guest Links:
Danait's Instagram: https://www.instagram.com/danaitbg/
Danait's Website: http://danaitbg.com/

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Most women believe they can hold themselves accountable but the data tells a different story. In my latest research with 116 women entrepreneurs, 81% said they prefer self-accountability tools like planners or lists…but only 6% said it actually works.

That’s what I call The Accountability Gap No One Talks About.

In this episode, I’m breaking down my research results that includes data related to personality assessments including the Enneagram, Myers Briggs, Four Tendencies and Human Design. Plus I share my brand new HERO Roles assessment that shows you how you naturally approach goals, where you get stuck, and the kind of support that actually helps you finish what you start. 

Take the HERO Roles assessment here: http://amandamckinney.com/quiz 

You can see a visual of the research results here: https://drive.google.com/file/d/1xhPb23gqYeAR186umFtoGipCwoRYKUVY/view?usp=sharing 

Resources: 
Capacity Calculator: https://amandamckinney.com/calculator 
All podcast episodes: https://amandamckinney.com/podcast 
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://amandamckinney.com/workwithme
Amanda's Book: https://www.amandamckinney.com/book

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If you’ve been waiting for the perfect time to make progress on your goals, this is it. We’re officially stepping into the most productive time of the year, and it’s not just my opinion, it’s backed by research. In this solo episode, I’m breaking down:
Why September, October, and November are proven productivity powerhouses
The psychology behind the “fresh start effect” and how back-to-school energy impacts you
How to harness this season’s momentum without burning out
The reflection question that will set you up for success by December 31st

If you’ve been sitting on a goal all year, now is the time to make progress. This episode will help you get clear on what matters most so you can finish the year proud of what you accomplished.

Resources Mentioned: 
All podcast episodes: https://amandamckinney.com/podcast 
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://amandamckinney.com/workwithme
Amanda's Book: https://www.amandamckinney.com/book

Research: 
Fresh start effect - https://psycnet.apa.org/record/2014-43171-006 
Most productive months - https://redbooth.com/blog/your-most-productive-time 
Wall Street Journal - https://www.wsj.com/articles/september-is-the-real-new-year-1473875636

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You know that thing you keep saying you want to do…but haven’t done yet? This episode is for you. In this solo episode, I explore what it’s really costing you when you stay stuck: emotionally, energetically, and mentally. It’s not just about time. When you delay taking action on something you care about, it chips away at your confidence, drains your energy, and blocks your sense of fulfillment. This episode will help you get real with yourself about what you want, what's holding you back and if you're ready to take action or if it's time to let it go. 

Plus I share a teaser about the research I've been conducting! The results will be released on September 1 and those on my email list will be the first to know all about it. Jump on there at amandamckinney.com/free 

Resources Mentioned: 
All podcast episodes: https://amandamckinney.com/podcast 
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://amandamckinney.com/workwithme
Amanda's Book: https://www.amandamckinney.com/book

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What if the very words you use to describe yourself are holding you back? In this episode, therapist and entrepreneur Christy Pennison joins me for a powerful conversation about how labels—like "procrastinator" or "not business-minded"—can quietly limit our potential. We explore the importance of self-awareness, the difference between identity and habit, and how small, brave steps (plus the right support!) can help you rewrite the story you’re living by. If you're ready to release the labels that no longer serve you, this one’s for you.

Guest Links:
christypennison.com
Facebook - christypennison 
Instagram - @christypennison and @inspiringpossible

Resources Mentioned: 
Capacity Calculator: https://amandamckinney.com/calculator 
All podcast episodes: https://amandamckinney.com/podcast 
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://amandamckinney.com/workwithme
Amanda's Book: https://www.amandamckinney.com/book

Allison's Podcast Tracking Spreadsheet - https://www.etsy.com/listing/1441067481/podcast-template-metrics-bundle-single
Allison's Website - https://allisonjkrysl.com/ 

Financial Ep on Christy's Podcast (Inspiring Possible Ep. 95) - https://podcasts.apple.com/us/podcast/soulful-abundance-the-money-and-mindset-shift-w/id1679409157?i=1000710400434

Big goals are hard—especially when your to-do list looks like a Cosco receipt. Get the support and accountability you need at amandamckinney.com/workwithme.

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You’ve likely heard someone say “just visualize it” but what does that even mean in the middle of a chaotic Tuesday or when you’re spinning out about your next big move? In this episode, executive coach Lauren Berlin breaks down the practice of visualization in a way that’s actually doable (and dare we say fun) for everyday life and entrepreneurship.

We talk about how to use visualization when you’re overwhelmed, why you’re probably already doing it without realizing it, and how to make it personal so it actually works for you. If you’ve ever rolled your eyes at the idea of “manifesting” but secretly wanted to feel more in flow, this conversation is the bridge between ambition and alignment.

Resources Mentioned: 
Capacity Calculator: https://amandamckinney.com/calculator 
All podcast episodes: https://amandamckinney.com/podcast 
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://amandamckinney.com/workwithme
Amanda's Book: https://www.amandamckinney.com/book

Lauren's Links: 
www.laurenberlincoaching.com
www.linkedin.com/in/lauren-berlin-coaching

Big goals are hard—especially when your to-do list looks like a Cosco receipt. Get the support and accountability you need at amandamckinney.com/workwithme.

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In this special episode, I’m sharing a powerful message from my friend Assia Mahmood, originally aired on her podcast She Busy. It hit me so deeply that I asked if I could share it with you too.

Assia unpacks a phrase we all need in our back pocket: “I reserve the right to change my mind.” As entrepreneurs, we’re taught to follow through at all costs but what if honoring your original plan is actually getting in the way of your vision? This episode is your permission slip to let go of what’s not working, pivot when needed, and lead with clarity instead of ego. You don’t owe loyalty to the first plan—you owe it to your vision.

Resources Mentioned: 
Capacity Calculator: https://amandamckinney.com/calculator 
All podcast episodes: https://amandamckinney.com/podcast 
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://amandamckinney.com/workwithme
Amanda's Book: https://www.amandamckinney.com/book

Guest Links: 
She Busy Podcast: https://podcasts.apple.com/us/podcast/she-busy/id1687244015 
Assia's Website: https://assiamahmood.com/ 
Assia's Instagram: https://www.instagram.com/assia.mahmood/

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If you’ve been thinking about quitting—your goal, your business, your big dream—this episode is for you. I share a powerful letter I wrote just for moments like this. It's not a guilt trip. It’s an honest, heartfelt message to help you figure out whether it's time to release what no longer fits—or dig deep and keep going. Save this for the tough days, and send it to a friend who needs it too.

Resources Mentioned: 
Capacity Calculator: https://amandamckinney.com/calculator 
All podcast episodes: https://amandamckinney.com/podcast 
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://amandamckinney.com/workwithme
Amanda's Book: https://www.amandamckinney.com/book

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What if the next level of your life and business isn’t about doing more—but about becoming someone new? In this deeply honest and inspiring conversation, Liz Hartke shares how a life-altering event shifted her perspective, leading her to create and pursue her “Big Next”—a calling-aligned vision that changed everything.

We talk about the difference between big goals and your true Big Next, how to prune what no longer serves you, and the power of delegating with intention. Liz also shares her Visionary CEO framework and how it helps entrepreneurs make space for deep work, bold vision, and lasting fulfillment. If you’ve felt stuck in maintenance mode or unsure what’s next, this episode is a must-listen.

Resources Mentioned: 

• Capacity Calculator: https://amandamckinney.com/calculator
• All podcast episodes: https://amandamckinney.com/podcast
• Amanda's Website: https://www.amandamckinney.com/
• Amanda's Coaching Options: https://amandamckinney.com/workwithme
• Amanda's Book: https://www.amandamckinney.com/book 

Guest Links: 

• https://luminaryleadershipco.com/
• https://www.instagram.com/elizhartke/

Big goals are hard—especially when your to-do list looks like a Cosco receipt. Get the support and accountability you need at amandamckinney.com/workwithme.

Send a text

Ever feel like everything’s falling apart because one day didn’t go as planned? You’re not alone—and you’re not behind. In this real-time coaching moment, I share a powerful mindset shift and a 4-step strategy to help you get back on track without the guilt. Learn how to tell the difference between procrastinating and prioritizing, lighten your mental load, and move forward with clarity and confidence. Save this one for the days when life throws you off course—you’ll be glad you did.

Resources Mentioned: 
Capacity Calculator: https://amandamckinney.com/calculator 
All podcast episodes: https://amandamckinney.com/podcast 
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://amandamckinney.com/workwithme
Amanda's Book: https://www.amandamckinney.com/book