Welcome to another episode of The Floral Hustle podcast! Today, we're joined by the vibrant and authentic Ace Berry, a trailblazing florist from Houston, Texas. In this episode, Ace shares his journey from the oil fields to owning a successful flower shop and becoming a renowned floral educator. Discover how embracing authenticity has been a game-changer for Ace's floral career, allowing him to connect deeply with his audience and clients.

Ace opens up about his experiences in the floral industry, the importance of education, and the challenges and triumphs of staying true to oneself in a world that often encourages conformity. We dive into his appearance on the TV show "Full Bloom," his love for creative design, and the valuable lessons learned from working in the industry.

Key Takeaways:

• From Oil Fields to Flower Fields: Ace shares his unique career transition and the passion that drove him to pursue floristry.
• Overcoming Industry Stereotypes: As a tattooed, straight male florist, Ace discusses breaking traditional molds and the impact of authenticity on his success.
• The Power of Floral Education: Learn why Ace believes in seeking out the best mentors and continually expanding floral knowledge.
• Sustainability and Innovation: Ace shares his insights on using floral foam and alternative sustainable methods, advocating for informed choices rather than blanket judgments.
• Social Media and Authenticity: Discover how Ace's shift to genuine self-representation on social media opened new opportunities and enhanced his brand.
• Behind the Scenes of Reality TV: Get a peek into Ace's experience on the reality TV show "Full Bloom" and the real-life dynamics of a floral competition.
• Workshops and Global Floral Experiences: Ace talks about his upcoming workshops and the exciting opportunity to design on a flower farm in Ecuador.

Join the Conversation:

• Connect with Ace on Instagram @‌aceinfullbloom for inspiration and updates on his floral adventures.
• Visit Ace's website to learn about upcoming workshops and opportunities to design with him.
• Interested in floristry education and growing your business? Follow our podcast for more insightful episodes with industry leaders.

Episode Resources:

• Learn more about the American Institute of Floral Designers (AIFD): AIFD Website