How Bradley Roofner & Logan Brown transformed a tough, project-based landscaping biz into a recurring revenue machine. (This is the second part of a 2-part interview.)
Themes from the interview with Bradley & Logan:
- Buying, growing, and selling a local service business for $20m+
- Why landscaping still has lots of opportunity
- How to transform a project-based business into a recurring-revenue business
- How to build a sales function in a local service business
- Why building a sales function is better for growth than acquiring tuck-ins
- How to convert 25% of sales opportunities
- Working capital as oxygen
- White-glove service in a blue-collar industry
- Why you should build a credit department
- What it's like to sell to a publicly-traded corporation
Links & how to reach Bradley & Logan
- LinkedIn: Bradley Roofner, Logan Brown
- BrightView
- Built To Sell, the book that informed their productization strategy
- Brent Beshore
- Article 1 referenced in valuation estimate: BrightView and the need for growth
- Article 2 referenced in valuation estimate: LM150: 2020 rankings
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