Bob Perkins, founder & chairman of the American Association of Inside Sales Professionals, just knew that people who worked inside or remote sales needed the support of an organization which could instruct and reinforce the skills needed to be successful in what was then seen as ‘the little sibling’ to field sales.

Enter a worldwide pandemic that prohibits face-to-face contact - that means selling - and suddenly everyone is looking to the techniques, experience and technology of the little sibling called ‘inside sales’ to help keep businesses alive, and eventually thrive. The growth and importance of the AA-ISP, with your host Matt Benelli.