In this episode of Case Studies, Casey sits down with Adam Edmunds, CEO of Entrada and former executive behind companies like Podium, Allegiance, and SilentWhistle, for an honest conversation about ambition, identity, and the emotional weight that often comes with high performance.

Adam opens up about the hidden struggle behind outward success; building and selling companies, chasing relevance, and quietly battling depression while leading at the highest levels of Utah tech. He reflects on the pressure to prove himself, the danger of tying self-worth to achievement, and the wake up call that forced him to reevaluate everything from leadership to relationships to personal fulfillment.

The conversation explores entrepreneurship, product-market fit, burnout, divorce, fatherhood, reinvention, and what it means to build a life rooted in gratitude instead of validation. Adam also shares lessons from scaling Entrada into one of the most important software companies in the country and why creating meaningful impact now matters more to him than titles or recognition.

This episode is a powerful listen for founders, leaders, and anyone learning that success without alignment eventually comes at a cost.

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