In this episode, Steve Fretzin and Adam Greco discuss:

• Having the data in order to know how to improve. 
• Evolution of web (now digital) analytics. 
• The analytics you want to track on your website. 
• Working with someone best understanding your analytics. 

Key Takeaways:

• Digital analytics is not digital advertising, but digital analytics can be used to understand how your digital advertising is working.
• Advertising on LinkedIn is becoming more common as it can be more targeted to specifically who you are trying to reach. 
• Analytics and testing can be used to gain more tract and to get more people to take the action you want them to take. 
• If you have the right web developer, they can add a couple of lines of code on your website to make it easy to pull the analytic information. 

"Every click that people make is a way that they're communicating to you, as a firm, what they're interested in." —  Adam Greco

Connect with Adam Greco:  

LinkedIn: https://www.linkedin.com/in/adamgreco/

Twitter: https://twitter.com/adamgreco

Blog: https://amplitude.com/blog/author/adam-greco

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.