In this episode, Steve Fretzin and Adam Kosloff discuss:

• Setting goals and creating habits.
• Building a process to create your content consistently.
• Repurposing your content creatively.
• Evaluating the platforms for content and content creation based on your audience.

Key Takeaways:

• Having unresolved tasks on your to-do list will continue to nag at your brain and keep you discontented.
• Not all content creation is right for every single person. Find what is in sync with your firm, your life, and your likes.
• You can use the hacks to get people to click or read, but you want to make sure you’re saying something of value and unique to you.
• Not all marketing has a direct ROI. Building a reputation as an expert in your space or creating content that can be repurposed and leveraged can be equally as important.

"The people who really succeed are the ones who like to have this as a habit, and can sustain it either me, or someone I delegated to do this." —  Adam Kosloff

Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling

Thank you to our Sponsors!

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Episode References: 

• The Secret to Success Podcast - https://www.s2spodcast.com/

About Adam Kosloff: I’m the founder of Virtuoso Content, a legal content agency I grew out of my own freelance career writing over 50,000 web pages and hundreds of books. I’ve also written for movies and television, including working as a staff writer for comedian Mel Brooks on Spaceballs: The Animated Series. On the side, I’ve written a popular blog on the keto diet, been a keynote speaker at nutrition science conferences, toured the world as a semi-pro a cappella singer, and defeated the former U.S. chess champion, all while raising three kids. 

Connect with Adam Kosloff:

Website: https://virtuosocontent.com/

Cell Phone: 818-601-6747

LinkedIn: https://www.linkedin.com/in/adam-kosloff-2346623/

LinkedIn: https://www.linkedin.com/company/virtuoso-content/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.