In this episode of Add To Cart, we checkout Sam Schumann the founder and director of outdoor adventure company Alton. An ex -tax and consulting professional, Sam developed the Alton brand in 2015 and now has over 50 SKU’s, a warehouse that’s bursting at the seams, distribution in Paddy Palin’s and the most god damn beautiful Instagram page you have ever seen. Make sure you check it out. It’s almost like meditation. 

Links from the episode:

Sam Schumann from Alton: Office to Outdoors | #299

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

This episode was brought to you by…

esuite

About your co-host: Sam Schumann from Alton

A self-confessed gear-junkie, Sam found his calling in 2015 with the birth of his business, Alton. Born at the intersection of his insatiable appetite for adventure and fascination with well-crafted outdoor gear, Alton has become Sam’s outlet for creating high-quality, minimalist products, designed for explorers looking to go lighter and go further.

You can contact Sam at LinkedIn

About your host: Nathan Bush from esuite

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

Join us on LinkedIn: https://www.linkedin.com/company/add-to-cart

Join us on Instagram: https://www.instagram.com/addtocartshow/

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are talking to Hannah Udina, Head of Partnerships for Shopify in ANZ. Hannah works with agencies to develop and grow their footprint within the Shopify ecosystem.   Joining Hannah, is Simon Beard, co-founder of one of the most exciting retail brands Australia has ever seen, Culture Kings.

Our chat today is going to focus on the findings that have come out of Shopify’s most recent market research, The Australian Retail Report. They surveyed over 200 medium to large Australian retailers across 11 verticals, along with over 1,000 consumers to deliver over 30 pages of current findings into new customer behaviours and practical tips for growth pathways for Australian retailers. Our conversation goes in all sorts of directions. We cover how to create perceived value for customers and avoid the doom loop of discounting. We look at how to create profitable experiential stores - not just marketing exercises. We talk about the right time to sell your business, with Simon sharing some personal insights on when he chose to sell. And in an Add To Cart exclusive, Hannah gives us the details on a new Shopify AI feature which will give retailers intelligent insights on demand. 

Links from the episode:

Culture Kings

Shopify’s Australian Retail Report 2023

About your co-hosts: 

Simon Beard from Culture Kings

Simon Beard is a successful entrepreneur, co-founder and CEO of international streetwear empire Culture Kings, with his wife Tah-nee from humble beginnings in a single weekend market stall at Carrara Markets. In its early days, Culture Kings relied purely on bootstrapped growth and was built to over $600m valuation in 2021, where he conducted a successful partial exit which was one of the biggest private retail acquisitions in Australia's history.

You can contact Simon on LinkedIn

Hannah Udina from Shopify

Having spent 10 years in the eCommerce and IT industry, Hannah is passionate about the online and offline merchant experience. With specific expertise in Payments and Platforms, Hannah understands the complexities of doing business online and is passionate about building ecosystems. Previously holding global roles and working across Asia, Hannah has had the opportunity of helping businesses expand and do business in Asia. Currently, at Shopify, Hannah works with Agencies to develop and grow their footprint within the Shopify ecosystem. On a personal note, Hannah has a zealous interest in enabling women in technology. 

You can contact Hannah on LinkedIn

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

Join us on LinkedIn: https://www.linkedin.com/company/add-to-cart

Join us on Instagram: https://www.instagram.com/addtocartshow/

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Daniel Kitay, founder of FUNDAY Natural Sweets, a confectionary brand making lollies with no sugar or sugar alcohol added.  Daniel’s own weight loss journey left him missing out on the joy of one of his favourites treats and inspired him to create a replacement. FUNDAY’S unique formula maximises taste and eliminates the frequent trips to the loo that many ‘healthier’ lollies can bring.  They have a five-star health rating, contain around 100 calories per pack and can be found in Chemist Warehouse and Woolies. Daniel shares how a unique influencer box helped FUNDAY achieve lift off,  the journey to having a profitable Amazon presence and how a brand crush set the tone for his mission to make lollies cool. We also hear how FUNDAY  managed to entirely recoup its startup costs through profit in less than 12 months!

Links from the episode:

FUNDAY Natural Sweets

Shopify Plus (sponsored)

Packleo (sponsored)

Questions answered:

• What inspired you to go down the ‘good for you’ confectionary path? 
• What’s the secret to having a profitable Amazon presence? 
• How did you land on your unique TIk Tok strategy? 

This episode was brought to you by…  

Shopify Plus

Packleo

About your host: Nathan Bush from esuite

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Daniel Kitay from FUNDAY

Daniel studied a Bachelor of Commerce & Laws and was admitted as a practising lawyer in Victoria in 2015. Daniel has a passion and love for brands and business and after many years working in technology and retail (Luxury Escapes when it was first started, and working for the worlds #1 vitamin and supplement brand BY-HEALTH). Daniel founded FUNDAY Natural Sweets, Australia’s first health confectionery brand in 2020 and launched online and offline in 2021.

You can contact Daniel at LinkedIn

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

Join us on LinkedIn: https://www.linkedin.com/company/add-to-cart

Join us on Instagram: https://www.instagram.com/addtocartshow/

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Bianca Tarrant, farmer and Co founder of Our Cow, an online butchers supporting a network of producers and delivering premium grass fed and organic meat to the dinner tables of families all across the country.  Now valued at over $60m and with more than 6000 subscribers, Our Cow is currently expanding to offer next day delivery to Sydney customers. And they just ran a promotion offering free bacon for life. Stick that one in your ideas box. 

Links from the episode:

Bianca Tarrant from Our Cow: Farming An Online Future | #302

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

This episode was brought to you by…

esuite

About your co-host: Bianca Tarrant from Our Cow

Bianca was a self proclaimed 'beach girl' from Port Macquarie in New South Wales before she moved to the bush with her partner Dave in 2017. Working on the land, Bianca and Dave were familiar with fluctuating seasons and conditions, but nothing could have prepared them for two years of rock-bottom beef prices combined with devastating bushfires followed by flooding. They were working off-farm when Bianca came up with the idea of selling their beef directly to consumers, via Facebook, in 2019. The business took off from there and now generates around $20 million of annual recurring revenue from over 50,000 customers and supports more than 150 farmers across Queensland and New South Wales.

You can contact Bianca at LinkedIn

About your host: Nathan Bush from esuite

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

Join us on LinkedIn: https://www.linkedin.com/company/add-to-cart

Join us on Instagram: https://www.instagram.com/addtocartshow/

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Jonathan Day, founder, managing director and ecommerce strategist of Aligent, an Adelaide based ecommerce agency specialising in ecommerce development, design and strategy. Established in 2009, they now have over 100 team members and develop ecommerce solutions for brands such as Tommy Hilfiger, Kathmandu, Coopers Brewery and Mitsubishi Motors. In this chat, Jonathan shares why performance isn’t just a technical activity but an exercise in understanding and reacting to customer psychology. He breaks down why Google’s Core Web Vitals should be the tool you use to measure your website performance - and breaks down the metrics you should be looking at. He gives us other tools to measure errors, load testing and more. And he shares why getting site performance right is similar to how Disneyland designs their ride experience. Got you in now? 

Links from the episode:

Sydney Tools

Amazon Page Speed Study

Walmart - Page Speed and Business Metrics

Google Web Dev

Google’s Chrome extension to measure Lighthouse while you’re browsing

Intro to using the Waterfall in Chrome Dev Tools

New Relic

LogRocket

BlazeMeter

The State of Online Retail Performance

About your co-host: Jonathan Day from Aligent

Jonathan is an experienced leader in eCommerce, respected in Australia and overseas. Since entering the emerging web industry in the late 90s, Jonathan has delivered ground-breaking projects, spanning from North American clients such as nintendo.com and Zumiez, through to numerous “world-firsts” in the Magento community under the Aligent banner. Aligent has pioneered initiatives that deliver outstanding customer experiences in domains such as Headless, Subscriptions, B2B and omnichannel. Established by Jonathan in 2009. Aligent has grown to more than 100 staff, delivering eCommerce solutions with brands such as Tommy Hilfiger, Kathmandu, Coopers Brewery and Mitsubishi Motors. Aligent's success is founded on passion for quality, long-term relationships and community.

You can contact Jonathan at LinkedIn

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

Join us on LinkedIn: https://www.linkedin.com/company/add-to-cart

Join us on Instagram: https://www.instagram.com/addtocartshow/

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Evan Montero, the Co Founder and CEO of DIY Blinds, Australia’s fastest growing window furnishing retailer taking curtains and blinds out of the showroom without compromising on experience. Their unique business model has disrupted the space, earning the business 46 million dollars in revenue and features with Grand Designs, Australian House and Garden and The Block Shop as well as hundreds of five star reviews.  

Links from the episode:

DIY Blinds

Evan Montero from DIY Blinds: Online Window Dressing | #296

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

This episode was brought to you by…

esuite

About your co-host: Evan Montero from DIY Blinds

Evan Montero is the co-founder and CEO of DIY Blinds – a fully Australian-made blinds, curtains and shutters’ eServices business. Originally working in the superannuation industry, Evan had a strong entrepreneurial instinct to start his own business. Along with co-founder Liam Dobson, Evan created a disruptive model within the home improvement industry to make it easy for customers to buy high-quality blinds, curtains and shutters online - removing the need for the traditional bricks and mortar showroom space. 

Since the launch of DIY Blinds it has been recognised in Deloitte’s Technology Fast 50 and AFR Fast 100, as well as receiving a $15 million investment from the Australian Business Growth Fund. The business has expanded rapidly, making DIY Blinds one of the fastest-growing blinds and curtains retailers in Australia, with a valuation of $100M+ in less than five years.

You can contact Evan at LinkedIn

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

Join us on LinkedIn: https://www.linkedin.com/company/add-to-cart

Join us on Instagram: https://www.instagram.com/addtocartshow/

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Jessie Sadler, founder of adaptive clothing label Christina Stephens, which allows people with disability, dexterity issues, and changing bodies to wear clothes that are both functional and fashionable. In fact, Christina Stephens was on the runway at Australian Fashion week last year.  In our chat, Jessie shares her top tips for accessible ecommerce, how a powerful admission from a nervous groom led to some sexy lingerie and why representation makes good business sense, both ethically and financially.  Oh and she also talks about bullet proof jeans...yep, you heard it here first!  

Links from the episode:

Christina Stephens

Google Accessibility

Shopify Plus (sponsored)

Packleo (sponsored)

Questions answered:

• How can ecommerce retailers better engage with people with disabilities?
• What are some of the ways you engage with your community?
• What do you wish more retailers understood about people with disabilities and what they want from a shopping experience? 

This episode was brought to you by…  

Shopify Plus

Packleo

About your host: Jo-Anne Hui-Miller from The General Store

Jo is content and insights director at multidisciplinary creative agency, The General Store.  She was previously managing editor of premium content at Inside Retail Australia, Asia and New Zealand.

About your co-host: Jessie Sadler from Christina Stephens

With a diverse background in customer-facing and internal roles across various industries, Jessie’s curiosity for change has led her to work in leadership positions within emerging markets such as carbon, energy, and adaptive fashion. As the Founder and Head of Growth at Christina Stephens, Jessie’s vision is to reshape how people with disability are perceived by bringing Australia's most recognised adaptive clothing brand into the mainstream fashion scene. Through innovative designs and a commitment to inclusivity, Christina Stephens is bridging the gap between fashion and functionality.

You can contact Jessie at LinkedIn

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

Join us on LinkedIn: https://www.linkedin.com/company/add-to-cart

Join us on Instagram: https://www.instagram.com/addtocartshow/

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Andrew Lipp, CEO and Co-Founder of EQL (that’s E-Q-L pronounced Equal). Andrew is a former sneakerhead who felt the pain of missing out on product launches more than once and, with the help of two former Google colleagues, decided to create a solution.  EQL is an end-to-end platform built for retailers to reliably sell the most in-demand products to more customers, and get more value out of every launch by facilitating site reliability, accurate payments, scam prevention and helping to ensure a level playing field for customers.  EQL have clients such as Sullivans Cove whisky, Footlocker and Culture Kings and were named as one of Fast Company’s most innovative companies of 2023. 

Links from the episode:

Kith

Andrew Lipp from EQL: The Psychology of Hype Drops | #292

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

This episode was brought to you by…

esuite

About your co-host: Andrew Lipp from EQL

On a mission to build the world's fairest Hype Commerce platform. From sneakers to whiskey and all drops in between, the EQL team aims to bring fairness back and get products into the hands of real fans.  Andrew is a keen and excitable business professional with expertise in both digital and traditional marketing. Experience across both B2C and B2B with specific skills in earned brand awareness, growth marketing, online customer acquisition and campaign & content creation.  Nine years spent at Google in Growth and Brand.  A lifetime spent in hype being a tragic sneaker fan, and now leading the charge at EQL. 

You can contact Andrew at LinkedIn

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

Join us on LinkedIn: https://www.linkedin.com/company/add-to-cart

Join us on Instagram: https://www.instagram.com/addtocartshow/

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Big Red Group CEO, David Anderson. If you don’t know it, David and the Big Red Group is the largest experience marketplace in Australia and partners with over 3,000 experience providers across Australia through their brands Red Balloon, Adrenaline and Experience Oz. They’ve facilitated over 5 billion experiences since 2017.   Today I sit down with David and discuss his vision for Big Red Group including how he started the group with Naomi Simson. We go into detail around what a $16m digital transformation program looks like and understand how he has established a workplace which sits in the top 25% engaged workplaces. 

Links from the episode:

Big Red Group

Shopify Plus (sponsored)

Packleo (sponsored)

Questions answered:

• How did it come to be that you formed BRG with Naomi Simson in 2017? 
• What’s the key to an engaged workplace?
• What’s your approach to change management?

This episode was brought to you by…  

Shopify Plus

Packleo

About your co-host: David Anderson from Big Red Group

With a background in management consulting, David went on to build a large-scale global retail network, before founding Big Red Group in 2017 with the vision to create a multi-brand experience marketplace. Starting with the acquisition of RedBalloon, Big Red Group has since acquired adventure brand Adrenaline, domestic holiday experience provider, Experience Oz to become the largest experience marketplace across Australia and New Zealand. David has held the role of Group CEO since the business’s inception, surrounded and supported by an exceptional senior leadership team, and high calibre talent at all levels of the business. Fast forward to today, David has his finger on the pulse of the tourism and experience economy, and still has a passion for memorable experiences over material things.

You can contact David at LinkedIn

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

Join us on LinkedIn: https://www.linkedin.com/company/add-to-cart

Join us on Instagram: https://www.instagram.com/addtocartshow/

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Lucy Wark, founder of sexual wellness brand, Normal. On the surface, Normal is a sex toy brand who is reinventing what sex toys look like and are made for. However, as you will hear today their mission drives them well beyond product and into education, research and dare I say it, advocacy and representation.  Normal was founded by Lucy out of a Startmate Mentorship.

Links from the episode:

Normal

Lucy Wark from Normal: The Modern Guide To Sex | #294 

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

This episode was brought to you by…

esuite

About your co-host: Lucy Wark from Normal

Lucy Wark is the founder of NORMAL, an Australian sexual wellness brand launched in 2021 to give everyone the information, confidence and tools to explore their sexuality. NORMAL makes a range of shame-free, beautiful modern toys and essentials, to support the creation of free, inclusive and evidence-based digital sex education resources (their introductory course, The Modern Guide to Sex, is now used in over 40 countries). Lucy studied social science at university and began her career in management consulting at McKinsey before moving into the startup world. She is also passionate about supporting diverse hires to thrive and succeed in the workplace, and recently launched cohort-based courses teaching negotiation skills through the Minnow platform. 

You can contact Lucy at LinkedIn

About your host: Nathan Bush from esuite

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

Join us on LinkedIn: https://www.linkedin.com/company/add-to-cart

Join us on Instagram: https://www.instagram.com/addtocartshow/

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

Hosted on Acast. See acast.com/privacy for more information.