In this episode of Add To Cart, we are joined by Hannah Neumann, Head of Marketing at Hey Bud. Hey Bud create skincare products that deliver premium products combining nature and science. Started by three friends in 2019, the brand now has a global customer base in 90+ countries. Hannah has been a part of marketing teams at Styletread and L’Oreal before joining Hey Bud in 2022. In this chat, Hannah shares how Hey Bud focus on creating comprehensive product pages that prioritise customer questions, how they have blended science and fun to craft their distinct tone of voice and their impressive track record in pursuing experimental activations…Swifties may well know what I’m talking about.

Links from the episode:

Hey Bud

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Questions answered:

• What’s the secret to getting confidence and trust with new customers? 
• How do you decide on a hierarchy of information on your product pages? 
• What’s been your favourite non-traditional activity so far at Hey Bud? 

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About our guest: Hannah Neumann from Hey Bud

With over a decade experience across Australia and the UK working for some of the biggest names in beauty and beauty retail, Hannah is a marketer who is here to push the boundaries of what can be achieved for a brand in this space. Now heading up Marketing for fast growing Aus skincare disruptor Hey Bud Skincare, her focus is on providing customers with a brand experience that feels more like a close friend recommending you something from their beauty shelf, not just another brand trying to convince you they’re bigger + better than the next, when in fact the only thing they have that is bigger is their marketing budget.

You can contact Hannah at LinkedIn

About your host: Nathan Bush from Add to Cart 

Nathan Bush is an ecommerce consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can conta

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