Adspeak

When every day feels like Groundhog Day, how are we engaging with our audience? 

Social media editor Jess Zafarris and David Cohen who runs Adweek’s Social Pro Daily join us on this week's episode. We round up new features on Instagram to support community, manage live content and metrics expectations on Facebook, Plus, we talk about the rise of Dr. Anthony Fauci, director, National Institute of Allergy and Infectious Diseases, on social media and creative art.

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Streaming editor Kelsey Sutton joins us to share statistics on the streaming behaviors and how media consumption is growing, as the tv industry finds a shift in its Upfronts season. 

Plus, influencer marketing expert Karyn Spencer discusses how quarantine has affected celebrities and social media.

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Cannes is canceled, but diversity efforts go on as mentorships evolve.

D&I reporter Mary Emily O'Hara joins co-hosts David Griner and Ko Im to celebrate the Champions in our latest issue and discuss creative ways to connect. 

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Adweek's staff and listeners reflect on the lessons of job loss, working from home and spending time in solitude as the global COVID-19 lockdown reshapes our industry and our culture. 

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Burdette talked about the amazing female photographers Adweek has worked with so far this year on its many print magazine covers and how to create a new normal by consciously choosing women and, in particular, women of color to work with for these projects. She also touched on how the freelance world is being rocked by coronavirus as businesses put pending projects on pause. Zafarris noted where the conversations on social media are taking us in this time and how a trend toward remote working might actually create a more equal space for women since we’re literally all confined to the same playing virtual playing field moving forward.

You can subscribe to Yeah, That’s Probably an Ad on Apple Podcasts, Google Play Music and Stitcher

Burdette talked about the amazing female photographers Adweek has worked with so far this year on its many print magazine covers and how to create a new normal by consciously choosing women and, in particular, women of color to work with for these projects. She also touched on how the freelance world is being rocked by coronavirus as businesses put pending projects on pause. Zafarris noted where the conversations on social media are taking us in this time and how a trend toward remote working might actually create a more equal space for women since we’re literally all confined to the same playing virtual playing field moving forward.

You can subscribe to Yeah, That’s Probably an Ad on Apple Podcasts, Google Play Music and Stitcher

Hosted on Acast. See acast.com/privacy for more information.

Seth Godin is a bestselling author and entrepreneur. His work has resonated with many marketers over the years. He also runs an online course to help marketers learn by doing. He joins Ko Im to talk about how marketers can do their jobs better in the modern age.

Hosted on Acast. See acast.com/privacy for more information.

SXSW? Canceled. Cannes? TBD. 

Breaking news reporter Katie Lundstrom dials in from Austin, Texas and plugs us into what's happening on the ground. Co-hosts David Griner and Ko Im also discuss working from home in the time of coronavirus.