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Are creatives and brands playing it too safe in the Trump era? While the nation has become intensely polarized and politically opinionated, marketing creativity has gotten blander than ever. This week, we look at the creative hangover since the election—and why many think it may soon be ending. We also discuss Aretha Franklin's surprisingly robust legacy in advertising, the marketing genius of Ryan Reynolds and this year's winners of Adweek's Project Isaac innovation awards.
Sponsor: This episode is brought to you by Flipboard. In today’s chaotic media landscape, it can feel impossible to reach people while they’re actually paying attention. Flipboard solves that problem. Learn how at FlipboardForBrands.com.
Are creatives and brands playing it too safe in the Trump era? While the nation has become intensely polarized and politically opinionated, marketing creativity has gotten blander than ever. This week, we look at the creative hangover since the election—and why many think it may soon be ending. We also discuss Aretha Franklin's surprisingly robust legacy in advertising, the marketing genius of Ryan Reynolds and this year's winners of Adweek's Project Isaac innovation awards.
Sponsor: This episode is brought to you by Flipboard. In today’s chaotic media landscape, it can feel impossible to reach people while they’re actually paying attention. Flipboard solves that problem. Learn how at FlipboardForBrands.com.
Hosted on Acast. See acast.com/privacy for more information.
Alex Bogusky, the once and future king of creativity, is returning to CP+B, so of course we have to talk about his legacy, absence and second coming. We also talk about Under Armour's brand chief moving to Nike, the week's best ads and our annual Grad Guide packed with tips for those entering the workforce.
Sponsor: Adweek Jobs has a limited-time deal that lets your company share unlimited job postings for an entire year. Visit Adweek dot com now and look for Adweek Jobs at the top of the site. There, you can click on "Unlimited Job Postings" to get this special offer.
Alex Bogusky, the once and future king of creativity, is returning to CP+B, so of course we have to talk about his legacy, absence and second coming. We also talk about Under Armour's brand chief moving to Nike, the week's best ads and our annual Grad Guide packed with tips for those entering the workforce.
Sponsor: Adweek Jobs has a limited-time deal that lets your company share unlimited job postings for an entire year. Visit Adweek dot com now and look for Adweek Jobs at the top of the site. There, you can click on "Unlimited Job Postings" to get this special offer.
Hosted on Acast. See acast.com/privacy for more information.
Alex Bogusky, the once and future king of creativity, is returning to CP+B, so of course we have to talk about his legacy, absence and second coming. We also talk about Under Armour's brand chief moving to Nike, the week's best ads and our annual Grad Guide packed with tips for those entering the workforce.
Sponsor: Adweek Jobs has a limited-time deal that lets your company share unlimited job postings for an entire year. Visit Adweek dot com now and look for Adweek Jobs at the top of the site. There, you can click on "Unlimited Job Postings" to get this special offer.
Is Facebook nearing a tipping point in popularity? Will Snapchat survive the ascendance of Instagram? Will checking Twitter ever not be depressing? This week, to mark Social Editor Sami Main's final episode, we discuss where social media is and where it seems to be headed. We also talk Budweiser sales slumps, faster-than-expected cord cutting and the week's best ads.
Hosted on Acast. See acast.com/privacy for more information.
From Amazon dog conspiracies to Elon "Milkshake Duck" Musk, we tackle the most contentious issues this week. Adweek's writers and editors debate the highs and lows of Prime Day, branded pop-ups, OkCupid's "DTF" campaign, the week's best ad and who made this year's edition of Adweek's Power List.
This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn more at AccentureInteractive.com.
From Amazon dog conspiracies to Elon "Milkshake Duck" Musk, we tackle the most contentious issues this week. Adweek's writers and editors debate the highs and lows of Prime Day, branded pop-ups, OkCupid's "DTF" campaign, the week's best ad and who made this year's edition of Adweek's Power List.
This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn more at AccentureInteractive.com.
Hosted on Acast. See acast.com/privacy for more information.
Papa John is out. Ogilvy's Tham Khai Meng is out. Laundry Service's founders are out. McCann Health's CCO is out. What is going on in the marketing world? We catch you up on each of these high-profile ousters, along with other big news like the Army's crackdown on its own ineffective marketing and Build-a-Bear's disastrously successful promotion. We also discuss the week's best ad: Taco Bell's long-awaited prequel to...Demolition Man?
Sponsor: This episode is brought to you by Flipboard. In today’s chaotic media landscape, it can feel impossible to reach people while they’re actually paying attention. Flipboard solves that problem. Learn how at FlipboardForBrands.com.
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Hosted on Acast. See acast.com/privacy for more information.

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