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Grab an Emmy in one hand and a Media Plan of the Year trophy in the other, because it's time for Adweek's weekly podcast. We're talking about Apple's shift against ad tracking, the year's most innovative media plans and how Hulu and Netflix eclipsed Amazon at the Emmys.
Timestamps:
01:35: Apple faces backlash from the ad industry over tracking limitations | 09:00: Hulu wins big at the Emmys | 15:25: Errol Morris (and son) created 56 ads for one campaign | 23:00: TV's doctors are back (with Doogie Howser) for Cigna | 27:35: 2017's Media Plans of the Year
Hosted on Acast. See acast.com/privacy for more information.
Please hold this podcast to your face as we scan your identity, then we'll get into our discussion of the new iPhoneX, this year's inventive marketing ideas being honored by Project Isaac and the client impact of Fearless Girl.
Timestamps: 0:45: Apple's big announcements | 13:45: Panel introductions | 15:10: Fearless Girl's impact for the client | 22:25: Bumble's brilliant catfish-roasting food truck | 28:00: Lyft rides back to the 1800s with Jeff Bridges | 34:35: Halo Top creates the year's creepiest ice cream ad | 39:50: Project Isaac and the year's most inventive marketing
Please hold this podcast to your face as we scan your identity, then we'll get into our discussion of the new iPhoneX, this year's inventive marketing ideas being honored by Project Isaac and the client impact of Fearless Girl.
Timestamps: 0:45: Apple's big announcements | 13:45: Panel introductions | 15:10: Fearless Girl's impact for the client | 22:25: Bumble's brilliant catfish-roasting food truck | 28:00: Lyft rides back to the 1800s with Jeff Bridges | 34:35: Halo Top creates the year's creepiest ice cream ad | 39:50: Project Isaac and the year's most inventive marketing
Hosted on Acast. See acast.com/privacy for more information.
Digital advertising is facing an ultimate moment of truth just as marketers and ad tech leaders gather for Dmexco, one of the industry's largest events. This week, we look at the issues expected to be debated in Cologne, we run down Adweek's 2017 Brand Genius honorees as the year's best marketers, we talk about the revival of LinkedIn, and we check out the week's best ads.
Topics and timestamps:
2:15: Adweek's 2017 Brand Genius honorees | 9:36: LinkedIn's surprising comeback | 15:15: Wonderful Pistachios goes dark and deadpan | 21:38: The woman who memorized Ikea's catalog | 29:32: What is Dmexco? | 32:00: Marc Pritchard's crusade for better digital ads | 37:30: Are ad networks getting better?
This week's episode is sponsored by The Trade Desk. With your audience on every device under the sun, it’s a good thing your media buy can stay under one roof at The Trade Desk. Learn more at TheTradeDesk.com.
Digital advertising is facing an ultimate moment of truth just as marketers and ad tech leaders gather for Dmexco, one of the industry's largest events. This week, we look at the issues expected to be debated in Cologne, we run down Adweek's 2017 Brand Genius honorees as the year's best marketers, we talk about the revival of LinkedIn, and we check out the week's best ads.
Topics and timestamps:
2:15: Adweek's 2017 Brand Genius honorees | 9:36: LinkedIn's surprising comeback | 15:15: Wonderful Pistachios goes dark and deadpan | 21:38: The woman who memorized Ikea's catalog | 29:32: What is Dmexco? | 32:00: Marc Pritchard's crusade for better digital ads | 37:30: Are ad networks getting better?
This week's episode is sponsored by The Trade Desk. With your audience on every device under the sun, it’s a good thing your media buy can stay under one roof at The Trade Desk. Learn more at TheTradeDesk.com.
Hosted on Acast. See acast.com/privacy for more information.
This week we take a break from news and trends to answer YOUR questions—about advertising, about Adweek, about tech, you name it.
This week's panel:
• David Griner, Adweek director of digital initiatives
• Stephanie Paterik, Adweek managing editor
• Kristina Monllos, Adweek senior editor
Time stamps for questions: 01:15: "Is subliminal advertising still a thing?" | 05:50: "Will Adweek move into the UK?" | 08:00: "What is programmatic advertising?" | 11:35: "What is the best way to get on an agency creative team?" | 19:00: "Will you log times in episode descriptions?" (Done.) | 19:55: "Will Adweek create a daily podcast?" | 20:40: "Should you work in an agency before starting one?" | 23:00: "What does the future hold for the 30-second spot?" | 28:00: "What are major differences between Gens X, Y and Z?" | 32:10: "What's the future of brick-and-mortar businesses?" | 38:00: "What have you learned from podcasting?"
This week we take a break from news and trends to answer YOUR questions—about advertising, about Adweek, about tech, you name it. This week's panel: • David Griner, Adweek director of digital initiatives • Stephanie Paterik, Adweek managing editor • Kristina Monllos, Adweek senior editor
Time stamps for questions: 01:15: "Is subliminal advertising still a thing?" | 05:50: "Will Adweek move into the UK?" | 08:00: "What is programmatic advertising?" | 11:35: "What is the best way to get on an agency creative team?" | 19:00: "Will you log times in episode descriptions?" (Done.) | 19:55: "Will Adweek create a daily podcast?" | 20:40: "Should you work in an agency before starting one?" | 23:00: "What does the future hold for the 30-second spot?" | 28:00: "What are major differences between Gens X, Y and Z?" | 32:10: "What's the future of brick-and-mortar businesses?" | 38:00: "What have you learned from podcasting?"
Hosted on Acast. See acast.com/privacy for more information.
Yay, it's time for TV to get good again, and we've gathered some of Adweek's top TV experts to weigh in on the outlook for fall and 2018. We also talk about the NFL's ratings decline, how marketers embraced the eclipse and the newest ads worth watching.
This week's panel:
• David Griner, Adweek director of digital initiatives
• Tim Nudd, Adweek creative editor
• Aneya Fernando, Adweek digital projects manager
• Jason Lynch, Adweek senior TV editor
Yay, it's time for TV to get good again, and we've gathered some of Adweek's top TV experts to weigh in on the outlook for fall and 2018. We also talk about the NFL's ratings decline, how marketers embraced the eclipse and the newest ads worth watching.
This week's panel: • David Griner, Adweek director of digital initiatives • Tim Nudd, Adweek creative editor • Aneya Fernando, Adweek digital projects manager • Jason Lynch, Adweek senior TV editor
Hosted on Acast. See acast.com/privacy for more information.
Cuddle up with your fur baby and get ready for an in-depth look at the parenting habits and trends among millennial parents. This week, Adweek's panel of editors also looks at Trump's CEO fallout, how agencies rig production bigs and how EnergyBBDO made a tear-jerker of an ad for...Windex.
This week's panel:
• David Griner, Adweek director of digital initiatives
• Stephanie Paterik, Adweek managing editor
• Kristina Monllos, Adweek senior editor for brand marketing
From the publisher's feed
Hosted on Acast. See acast.com/privacy for more information.

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