This is the episode you've been waiting for! For special episode 59, Google Ads Coach Jyll Saskin Gales shares her "Advanced Audience Targeting Strategies" talk from the Paid Search Association Conference 2025. She explores the differences between audience and content targeting, discusses the shift in Google Ads' audience targeting capabilities, and looks at some exciting new features. Jyll also reveals her top 3 audience targeting strategies: non-linear targeting, creative-led targeting, and indirect competitor targeting. Tune in to discover how to adapt your Google Ads strategy and achieve better results with these advanced techniques.

Key topics discussed:

• Understanding Audience vs. Content Targeting
• The New World of Google Ads Audience Targeting
• New Features: Google Engaged Audiences & Conversion-Based Customer Lists
• Non-linear Targeting: Reaching Your Audience Indirectly Yet Effectively
• Creative-Led Targeting: Using Ad Creative to Attract and Repel
• Indirect Competitor Targeting: Leveraging Non-Brand Searches In New Ways

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Inside Google Ads: Everything you need to know about Audience Targeting
This episode is a sneak peak at Jyll's upcoming book about Google Ads audience targeting. Sign up for free to be notified when her book is released at https://free.jyll.ca?utm_source=podcast&utm_medium=referral&utm_campaign=episode59

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