This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/qP1EYgI95E4

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q

Agenda

00:00 Epic intro

01:23 Introduction to Age of Empires and Nostalgia

02:59 The Impact of Tencent on Age of Empires

05:54 Gameplay Mechanics and Mini-Games

09:05 The Evolution of Strategy Elements

11:59 Integration of Vampire Survivors Mechanics

14:55 Balancing and Game Design Insights

17:50 The Absence of Zombies in Forex Games

17:58 Clan Dynamics and Player Retention

18:56 Understanding Forex Server Ecosystems

20:02 Monetization Strategies in Forex Games

21:07 Game Features and User Engagement

22:00 Hero Mechanics and Progression Systems

23:06 Streamlined User Interface in Forex Games

23:57 Revenue Insights and Market Performance

25:01 Nostalgia and Player Engagement in Game Design

40:11 The Future of Gaming IPs

44:00 Nostalgia in Game Design

49:02 The Impact of Marketing on Game Success

54:04 Evaluating Game Mechanics and User Acquisition

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Age of Empires has a strong nostalgic value for many players.

Tencent's involvement raises concerns about the game's direction.

The mobile adaptation features polished graphics and gameplay

Mini-games are a significant part of the new Age of Empires experience

The game incorporates elements from popular titles like Vampire Survivors.

Balancing gameplay is crucial for player engagement.

The integration of different game mechanics can enhance player experience.

Clan dynamics significantly influence player retention.

4X operates on multiple server shards, creating unique ecosystems.

Hero mechanics add depth to gameplay and progression.

Revenue insights reveal the financial success of Forex games.

Nostalgia plays a crucial role in player engagement.

The 4X genre is growing, attracting diverse players. Nostalgia plays a significant role in game design.

The success of a game often hinges on its marketing strategy.

IP deals can limit creative freedom in game development.

Players are looking for innovation, not just remakes.

The gaming market is highly competitive, with few players at the top.

Understanding player preferences is key to game success.

High production value does not guarantee player engagement.

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Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes