Russ Green is the founder and Managing Director of a network of future agricultural leaders called MACKAYBEN. Russ has made it his mission to help identify and mentor these leaders. He and Monte cover a wide range of topics, including agricultural equipment, artificial intelligence, and discovering the next generation of agricultural leaders, from roles within major corporations to innovations being implemented on the farm.

Watch episode here: https://youtu.be/CwiU2-WL6kg

Russ has had a 45+ year career supporting the agri-food value chain. Having worked for and lead organizations like AGCO, Claas of America, and Case New Holland, Russ has deep industry knowledge and connections that can only come from a life-long devotion to the industry. Russ completed his undergrad at University of Northern Iowa and his MBA at University of Wisconsin-Milwaukee’s Lubar School of Business.

Russ credits his success in the agricultural business to being raised with a Midwest work ethic surrounded by people who genuinely cared for each other’s interests and community well-being. Named by Farm Industry News as one of the 10 Fascinating People in Agriculture in 2015, Russ has formed a successful 45-year career contributing to the growth and business expansion of several international industry players in North America.

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Russ is a ‘truth-teller and a sense-maker.” He is as comfortable with his problem-solving and communication skills with the producer in the small cattle feed yard as he is with his executive teammates in the corporate boardroom. One of his industry colleagues stated, that Russ’ ability to make strategic progress with the quote, “Russ has great people skills and is comfortable interacting with anyone from the small-scale farmer to the president of a multinational corporation or a State Governor or U.S. Senator.”

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Russ is the founder and Managing Director of a network of future agricultural leaders in a group named MACKAYBEN. Experienced agriculture mentors need to help our young ag and food leaders, as they have the daunting task of feeding the world and our future generations.

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Russ was recently featured in a video by Green Mountain Lion Corp. about industry leader success stories. https://youtu.be/UwkFISmui9s

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Focus Areas:

Executive strategic development

Rapid improvement

Dealer performance group leadership

Workforce development

Structuring teams

Coaching leaders to their greatest potential

Russ, named one of the 10 Fascinating People in Agriculture by Farm Industry News in 2015, attributes his success in agriculture to a Midwest work ethic and a community-driven upbringing. With a knack for problem-solving and communication, he’s equally at ease in a small cattle feed yard as in a corporate boardroom. Transitioning from a global corporate role to teaching and consulting, Russ brings his extensive industry experience and coaching background to inspire future leaders and align actions with strategy through MACKAYBEN.

SATISFYD Presentation: https://blog.satisfyd.com/blueprint-for-attracting-and-retaining-millennial-talent?hs_preview=VlEwCfpx-160998029434

https://mackayben.com/about/

https://www.machineryadvisors.org/russ-green

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