Most people who don’t want to do the hard work of investing deals are happy to partner with someone who has the experience. How do you find these people and get them to work with you? How do you go about finding and acquiring deals that will yield good returns? How do you get more capital to deploy out to other deals? On this episode, Tyler Sheff shares his strategies and tactics for getting the right deals and building a solid investing business.

There are more people out there with money to invest without the skills to do it, than deals to be had. - Tyler Sheff  

Takeaways

At the start of the show, Tyler shared how he is able to raise capital privately and find the people that have the money to invest. Next, we talked about how Tyler is able to generate deals from his podcast and from helping people solve their problems. Towards the end of the show, we talked about why you can leverage real estate so much better than the stock market.

We also discussed

You will often find yourself in one of two markets: one where it’s tough to get really good cash flow but you get appreciation, or a flat, steady market where you can get good cash flow but no appreciation. You can make money in each market, but it will vary. Tyler has managed to get business in both, which helps to cover his bases. If you’re able to raise capital privately to fund the deals and remodel without using your own money, you can get a good return and make enough to continue deploying the cash flow into more deals. Building wealth in real estate can be simple if you go about it the right way.

Guest Bio

Today, we see a lot of advertising telling people they can start flipping hundreds of houses without much money or work. What does it actually take to succeed in this business? How do get attention in a crowded market? On this episode, we are joined by one of the most well-branded investors in the industry, Engelo Rumora, who shares his success secrets.

Once you start getting business, make sure you do right by those investors. -Engelo Rumora

Takeaways

At the start of the show, Engelo shared how he got started and why it’s so important to focus on the people first. Next we talked about capital appreciation, and why you can still make money in any market-- whether the property is cheap or expensive. Engelo also shared some of his unique marketing tactics, including his home giveaway initiative. Towards the end, he stressed the importance of working hard and avoiding falling into the trap of get rich quick schemes.  

We also spoke about:

Real estate is a long-term play. It is delayed gratification, and you’re not going to start making money right away. Nothing will come to you without hard work and sacrifice, so you have to be willing to put in the time, be frugal and save as much money as you can. Use marketing to make sure people know you exist and what you specialize in. You have to focus on the people first; be good to them and your reputation will grow. Remember that success comes from doing things differently.

Guest Bio

Engelo Rumora is a real estate executive, investor and former football player. He is the CEO and founder of a real estate investment company called Ohio Cashflow located in Toledo, Ohio. Go to https://ohiocashflow.com/ for more information.

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Most brokerages focus on compliance and fail to teach agents how to actually make money. Why are skills, schedule, and systems so important in building a successful real estate business? Why is your prospecting time so precious, and why does protecting it double your income? On this episode, the founder of Fearless Agent, Bob Loeffler, shares his tactics for leveling up in business.

The morning is sacred religious prospecting time. You can never violate that. - Bob Loeffler

Takeaways

At the start of the we talked about some of the shortcomings of the majority of real estate brokerages. Bob then shared how learning sales changed his business, and how protecting your prospecting time doubles your income. Next, we talked about the importance of getting your schedule so dialed in everyday looks the same, and why skills, schedule and systems lead to a successful business. Towards the end of the show, we talked about why you need to go after the parents of millennials.

We also discussed:

A typical company owner is not somebody who was a successful real estate agent, and that makes it hard for them to train good agents. Real sales has nothing to do with high pressure and being argumentative; it’s about being competent at every conversation about real estate. That way you’re never in a money-making situation without the right words to say. It’s all about being willing to learn, becoming a rockstar at one thing, and only adding another thing when you’ve mastered the previous.  

Guest Bio

Resources

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Wholetailing is the most profitable niche in real estate investing right now. Why is it a great niche to get into right now? Why is direct mail a great and affordable way to generate leads? What should your mindset be with marketing and sales? On this episode, we are joined by Justin Colby who shares on how he built his real estate investing business, the power of phone calls & direct mail, and eternally being a student.

Do what other people aren’t willing to do and you’re always going to win. - Justin Colby

Takeaways

- It takes roughly nine months to ramp marketing up to any significant level.

- 100,000 mailers per month is the point of diminishing returns.

- The cost of direct mail is high and the call-back return is low.

At the start of the show, Justin shared how he got started, how he lost it all and how he was able to rebuild after that. Next, we talked about wholetailing, and why it’s a good niche at the moment. We also discussed the importance of knowing that you’re in the business of marketing, not selling homes. Towards the end of the show, we discussed the importance of learning as much as you can about the business.

We also discussed:

You might buy and sell real estate, but you’re not in the real estate business. You’re in marketing and sales, and the better marketer you are, the more capable you are of selling. The secret to success is doing what others aren’t doing, going as wide as you can to increase your chances of getting a phone call, and always being an open-minded student of the trade. If you want to win, be willing to go the extra mile.

Guest Bio

Justin is a real estate investor, real estate investor, podcaster and coach and mentor. Go to https://thescienceofflipping.com/ for more information. To find out about his coaching go to thescienceofflipping.com/c2c and thescienceofflipping.com/events to find out about his event.

There are many supposed drawbacks associated with rent to own, but they are largely misconceptions. What are the opportunities in this category you don’t hear about enough? In which markets is it most effective? How do you directly reach out to sellers? On this episode we are joined by agent and coach, Whitney Nicely, who shares her fascinating insights on rent to own.

Word-of-mouth marketing has been around longer than anything else. - Whitney Nicely   

Takeaways

At the start of the show, Whitney shared how she got started, and why rent to own works in certain markets. We also discussed the misconception that homes get destroyed in rent to own, and how to market to sellers directly. Next we discussed the people Whitney coaches and the offers she makes to sellers. Towards the end of the show, we discussed how rent to own can set you up for a great financial future.

We also discussed:

A lot of people in real estate have concerns about the success of rent to own. They worry about things like the homes getting destroyed or the seller changing the arrangement when their immediate pain point is solved. However, a lot of renters actually improve the home and increase its value. For agents, rent to own is a great strategy if you want longevity and to double your retirement funds. It often allows you to solve a pain point for your sellers. Educate your circle about what you’re looking for specifically, and that will help you attract more leads. You can easily become a big fish in a small pond as the markets rise.

Guest Bio

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Building a business that grows exponentially requires both PPC and SEO. How do you go about refining your website to increase your ranking on Google? How do you craft an effective message that appeals to the people looking for your service? What is the biggest mistake people make when it comes to setting their marketing budgets? On this episode, we are joined by the CEO of InvestorCarrot, Trevor Mauch.

Your marketing should have as few words as you need to get across the right sales message to convert the prospect into a lead. -Trevor Mauch

Takeaways

At the start of the show, we talked about how much harder it is to build a converting website in today’s online environment. Next, we talked about the importance of clearly communicating the problem you solve, and then Trevor shared his SEO tips. We also discussed why math is our savior and towards the end of the show, how people get trapped in their own businesses.

We also discussed:

There are now so many businesses online that converting requires you to calibrate your website to appeal to your prospects. You need a clear, crisp, compelling offer and have great copy. SEO is very important too. Considering that the number 1 ranking sites on Google get 30-40% of the clicks, you have to aim to be in the top 3. SEO is a great momentum builder that will give you ROI as your business grows, and PPC is a great way to generate leads quicker. Putting them together is a winning strategy.

Trevor is the CEO of InvestorCarrot and knows a thing or two about inbound marketing and generating leads online in the real estate industry. As an investor himself, he's generated tens of thousands of real estate leads and is a leading expert in inbound marketing for investors and agents. In addition, his true passion is helping entrepreneurs grow businesses that truly help you live a life of purpose. Go to https://oncarrot.com for more information and to access great free content.

Resources

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Outdoor media is dead or dying. Why is Facebook advertising the best lead generation method to replace it? How does speed set you apart? How do you fine tune spending on Facebook ads, and how does it help your business? On this episode, we talk to entrepreneur and marketing extraordinaire Grant Wise, who shares high level tactics real estate investors can use to generate motivated leads.

Takeaways

At the start of the show, Grant shared on his work in Facebook ads, and why they are the best replacement for outdoor media and advertising. Next, we talked about why you should be on Facebook, and how to reverse engineer how much you’re willing to pay to acquire a client. We also discussed why Facebook is better than Zillow, and towards the end of the show, we talked about the importance of implementation.

We also discussed:

Success in social media marketing comes down to identifying who you want to work with, and then going to the platforms they frequent. In today’s world, Facebook marketing is the best way to generate seller leads because of the time people are spending on there. In an age where bandit signs are less likely to get attention, Facebook advertising is the best move because it gives you your own media and helps you carve your own lane. Many people are skeptical about this method, but ignoring it will only hold you back from growing.

Guest Bio

Sweat equity can eliminate the growth of your business. How do you go about leveraging other people to help you achieve your goals? How can you add an investment component to your business without diverting yourself from your primary source of income? Why are there so few agents making move to investing? On this episode, team owner and real estate entrepreneur Jeff Cohn answers these questions and shares how he runs his operation.

Our systems were designed to help support a top agent wanting to build a team, all the way down to an agent who’s only doing two or three deals a year and wants to get to fifteen. -Jeff Cohn

Takeaways

At the start of the show, Jeff shared on how he got started, and the business systems he has built. Next, we talked about the importance of finding the who in your business before the what. Jeff also shared why a lot of agents aren’t getting into investing, and the importance of focusing on personal development. Towards the end of the show, we talked about how agents can have it all.

We also discussed:

The secret to becoming an investor is deploying capital to make it work for you, instead of living from paycheck to paycheck. Find a way to make it happen without diverting yourself from your primary source of income. Sweat equity can only get you so far, so don’t be afraid to lean on someone else. We all have limiting beliefs and behaviors that keep us from succeeding and getting to the next level. If we overcome these personal dysfunctions, it is possible to have it all.

Guest Bio

In real estate investing, every decision costs money. How do you avoid making the mistakes that can derail your business? How can you make sure you’re maximizing your expenses? How do you build a business that runs 90% on autopilot? On this episode, real estate investor Larry Goins shares his top real estate investing strategies.

In real estate, the difference between making the right decision and the wrong decision is tens of thousands of dollars. -Tom Cafarella

Takeaways

At the start of the episode, Larry shared how he got started and what makes a good investor. “Real investors know a deal when they see one.” Next, we talked about virtual investing and some of the biggest misconceptions people have about investment deals. We also talked about how much a deal could cost you, and towards the end of the show we talked about the importance of knowing someone in the business.

Larry also shared insights on:

To become successful in real estate, you have to have the right expectations. Some of the best deals you’ll have will come from sellers you’ve never met before, and if you want to spend on direct marketing, make sure you have a strong follow up strategy.

Guest Bio

Resources

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Without high equity, it’s hard to get a shot at buying wholesale properties. What are the best marketing strategies to make your chances of acquiring great deals much higher? How do you keep the cost of seller leads in check? What’s the most profitable strategy for fix and flips? Get all the details in this special strategy session with Realtor and investor, Donna Odgers.

It's important to maximize on your deals so you can spend more on marketing. -Tom Cafarella

Takeaways + Tactics

At the start of the strategy session we discussed the Kansas City market and the challenges of outdoor media. Next we discussed the current state of the market when it comes to short sales, and how to cut costs on bulk mailers. Towards the end of the show, we talked about why you need to avoid gut renovations when you’re starting out.

We also discussed:

Three things work really well for investors: mailers, cold calling, and internet marketing. Mailers are the highest cost per lead, but it is possible to find a way to control the costs. Remember, the more appointments you go on, the more likely you are to get a deal. Winning with wholesale deals is all about connecting with many people, instead of presenting a deal to just one person. The most important thing is getting your system right before you start spending any more money.

Resources

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