AI-Driven Marketer: Master Practical AI Marketing Skills

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Jessica Malnik who is the Founder of JM Content Group about her expertise on leveraging AI for administrative tasks, debate on AI's capabilities in writing, and its role as an invaluable co-pilot in the marketing process. They also explore the practicalities of using AI tools like Zapier and ChatGPT, the integration of AI into strategic work, and offer practical advice for those embarking on their AI journey. Listen to this episode if you want to learn more about how to put AI to work for yourself.

Resources Mentioned:

• Zapier: https://zapier.com
• Trello: https://trello.com
• Perplexity AI: https://www.perplexity.ai/
• Jessica Malnik's newsletter: https://newsletter.theremoteworktribe.com/

Timestamps:

00:00 AI as a 24/7 intern in marketing.

06:05 AI vs. human expertise in content creation.

08:32 AI can generate content for niche markets.

11:03 For core niches, use subject matter experts.

16:43 ChatGPT simplifies research process, summarizes top articles.

17:24 AI reads and interprets intent based on keywords.

20:59 AI supports admin tasks, aids research and notifications.

25:53 AI, multistep processes, collaboration, industry, overestimation

27:11 Custom GPT drastically cuts down processing time.

33:08 Consider adopting AI, start experimenting, automate tasks.

36:44 Advancement and growth are essential for success.

38:17 Best to find me on LinkedIn. Also Twitter and newsletter.

In this episode of the AI-Driven Marketer, where AI meets marketing mastery. I'm your host Dan Sanchez, and today, we're joined by Marc Angelos, a seasoned expert in finance, marketing, and technology.

In this episode, we look to the past to bring clarity to the future of AI. We talk about the early financial markets, crypto, the Dotcom bust, and the social media revolution to get insights into the next few years.

We'll explore the convergence of sales and marketing, the evolving role of marketers, and the importance of upskilling in AI. Tune in for actionable insights on how to navigate the AI-driven disruptions in marketing, maintain authenticity, and leverage AI for better relationships and efficiency.

Timestamps:

00:00 Studying past markets reveals insights into crypto.

05:46 AI extends burn rate, making startups sustainable.

07:16 Market crash will lead to company acquisitions.

10:53 Continued innovation in marketing, with focus on AI.

15:38 Pat Flynn was a self-proclaimed crash test dummy.

16:34 30 30 30 plan for thought leadership

19:49 AI automations agency facilitates small business consultancy.

23:42 Decline in authenticity raises value of trust.

27:15 Smell detector, CEO Dick Fuld, Lehman Brothers.

30:33 Tech companies shifting roles to integrate AI.

32:32 Future marketers need technology skills and strategy.

38:05 How can AI build better customer relationships?

41:48 Uncertain future, acceleration, small players leading innovation.

43:18 In AI world, live content is crucial.

47:14 Future podcast episode on AI sources and marketing.

In this episode of the AI-Driven Marketer, host Dan Sanchez shares the backstory and purpose of creating a custom GPT (Generative Pre-trained Transformer) named "Copilot." Initially designed as a personal AI life coach, it evolved into a versatile tool useful for querying against uploaded documents like resumes, business plans, and LinkedIn posts. Dan provides a behind-the-scenes look at how Copilot operates and explains the value it adds to his daily work as a marketer.

Resources Mentioned:

• Life Focus: https://fullfocusstore.com/pages/lifefocus/
• Close Strong: https://closestrong.com 

Timestamps:

00:00 AI marketer journey with first custom GPT.

03:28 Life coach became a useful copilot tool.

07:13 Get a GPT copilot for professional input.

In this episode of the AI-Driven Marketer, Dan Sanchez and Marc Angelos dive into the fascinating world of AI in marketing, tackle multiple AI news items and discuss its impact on marketing. 

Timestamps:

00:00 AI in the sky: exploring AI's impact.

05:36 CEO should lead company-wide AI implementation.

08:38 AI transformation in marketing leads whole organization.

11:37 Building custom GPT, feeling similar to marketing ops.

13:35 Marketing professionals need to study AI integration.

17:01 AI's impact on content and book relevance.

21:54 Struggling to soundproof a studio, book disappointment.

23:32 Desire to use AI to enhance content.

28:57 Podcast to book, adapting to AI changes.

31:03 Potential danger in creating a book unnecessarily.

37:18 People prefer authentic communication over polished content.

40:07 Developing consistent, unique brand personality for success.

41:37 YouTube thumbnails must feature logo and face.

44:40 Seeking feedback on potential recurring segment format.

In this episode of the AI-Driven Marketer, where we sharpen your marketing edge with the power of AI. I'm Dan Sanchez, and today we've got Marc Thomas from Podia joining us to break down how artificial intelligence is revolutionizing customer research.

We'll explore Marc's strategies for mining rich customer data, the role AI plays in parsing through vast quantities of user feedback, and how these insights power marketing decisions. Marc's hands-on experience at Podia, dealing with data from hundreds of thousands of users, will shed light on the real-world challenges and triumphs of AI-enhanced marketing.

Resources Mentioned:

• Typeform: https://www.typeform.com 
• Hotjar: https://www.hotjar.com 
• Iterate: https://iteratehq.com
• Fireflies: https://fireflies.ai
• Zapier: https://zapier.com
• Coda: https://coda.io
• Notion: https://www.notion.so
• HubSpot: https://www.hubspot.com
• Knownwell: https://knownwell.com/
• Dovetail: https://dovetailapp.com
• Cast Magic: https://castmagic.io
• Marc Thomas's course 'Positive Human': https://positivehuman.co

Timestamps:

00:00 Managing diverse customer insights poses common challenge.

04:09 Work tools centralized in Google Drive and Slack.

07:10 Google Drive makes files easy to find.

11:13 Using AI to improve customer research summary.

13:18 AI excels at tasks, improves efficiency massively.

16:40 Update spreadsheet, create record, store in folder.

21:43 Semi-manual research, active and always ongoing. Weekly reports.

26:19 Cite title, check accuracy, interpret data, debate.

27:51 AI: Improving collaboration and customer research.

31:04 Technological improvements to gather and apply data.

36:07 Summary: Summarizing small text chunks improves quality.

38:35 Data overload, need concise summaries for improvement.

In this episode of the AI-Driven Marketer, Dan Sanchez discusses the behind-the-scenes workings of his custom AI GPT called "NameFrame" and how it can assist marketers in generating creative names for websites, apps, companies, and podcasts. He dissects the step-by-step process of building the GPT, specifically highlighting the importance of clear, specific instructions and the power of providing examples to guide the AI's output. If you're keen on learning how to harness the potential of custom GPTs and delve into the world of AI-driven marketing, this episode is a must-listen.

Timestamps:

00:00 Desire to master AI for marketing transformation.

03:48 Author reflects on past experiences with naming.

07:59 Live segment beta testing, naming AI show.

10:39 Identifying idioms in rhymes generates lengthy lists.

14:23 Effective method for custom GPT: specialize and simplify.

16:08 Highly specific step-by-step instructions for an intern.

20:22 Refining process, iterations to reach desired outcome.

23:58 Creating custom GPTs can automate many processes.

In this episode of the AI-Driven Marketer, Dan Sanchez interviews Greg Wasserman about the Castmagic platform on this episode of AI Microskills. They discuss Castmagic's pioneering role in repurposing content through AI, offering extensive tools for podcasters and beyond, such as transcript generation and content enhancement. Listeners will learn about Castmagic's diverse use cases, from coaching to church services, and its community-driven approach to sharing knowledge and applications. 

Timestamps:

00:00 Tool for sharing AI content with control.

05:25 Producing podcast content was time-consuming and tedious.

06:35 Cast Magic enables rapid podcast turnaround times.

12:24 Podcasting use case, customized prompts for calls.

13:38 Efficient content creation saved time for writers.

16:50 Early movers on app; competitors duplicating, falling behind.

21:15 Recording highlighted underutilization of magic chat, overuse of modify button and AI input.

23:18 Chat GPT executes deep, diverse prompts effortlessly.

27:02 Automating research and content repurposing for outreach.

30:16 Content generates questions, aiding engagement and branding.

36:12 Leveraging content for inspiration and time management.

37:31 Expanding customer-only slack to public soon. Workshop offered.

In this episode of the AI-Driven Marketer, Dan Sanchez takes a departure from the usual format to delve into the current sentiments and implications surrounding the future of AI. Drawing from a recent poll on LinkedIn, Dan explores the diverse range of emotions people have towards AI, ranging from excitement to fear and uncertainty. He discusses the impact of AI on the marketing industry, emphasizing the importance of embracing this technological shift while acknowledging its potential challenges. Throughout the episode, Dan encourages listeners to adopt a growth mindset and become active learners in the evolving landscape of AI, positioning themselves to lead the way in this new era. Join us as we dive into the uncharted territory of AI and discover what it means for marketers today.

Timestamps: 

00:00 AI's impact on marketing and future implications.

03:43 Three-way split on AI: exciting, terrifying, uncertain.

09:37 Blockchain and cryptocurrency may become important.

12:22 Take action, learn, be ahead in AI.

14:36 Prepare for AI's impact on truth and misinformation.

In this episode of the AI-Driven Marketer, Dan Sanchez delves into the intriguing intersection of AI and music with Dr. Maya Ackerman, CEO and co-founder of WaveAI. They explore how AI is not just infiltrating every aspect of our lives but is also revolutionizing the music industry by transforming the songwriting process. From foundational machine learning to computational creativity, Dr. Ackerman shares her journey from academia to entrepreneurship, highlighting how her personal experiences and challenges in songwriting led to the creation of WaveAI's groundbreaking tools, LyricStudio and MelodyStudio. Discover how these AI-driven platforms empower musicians, enabling them to create music more efficiently and expressively. This conversation sheds light on the ethical considerations, the future of AI in music, and the balance between technology and human creativity.

Episode Timestamps:

00:00 - Introduction to the transformative role of AI in music with Dr. Maya Ackerman.

01:01 - Dr. Ackerman's journey from academic research to pioneering AI in music.

04:32 - Understanding how LyricStudio and MelodyStudio work and their unique approach to aiding musicians.

06:22 - The non-invasive, artist-centric design philosophy behind WaveAI's products.

08:05 - The training processes and creative foundation of WaveAI's AI models.

10:18 - The role of 'hallucinations' or creative freedom in AI's music composition.

13:20 - Addressing the challenges and limitations musicians face with AI.

17:22 - Success stories and the transformative impact of WaveAI's tools on musicians.

19:57 - Advice for musicians skeptical about integrating AI into their workflow.

22:12 - How to get started with WaveAI's tools, and the accessibility of LyricStudio and MelodyStudio.

In this episode of the AI-Driven Marketer, Dan Sanchez shares his journey of mastering AI and his recent exploration into building custom GPTs. He discusses the process of creating a personal AI writer based on his own writing style using LinkedIn posts. He takes you through the steps of exporting data, generating an outline, and creating a writing style guide for the AI. Join us to learn how you can train your own AI to write like you and accelerate your workflow. Don't miss out on this step-by-step guide to building your personal AI writer in this Behind the Bot series.

Shownote Links:

• The writing style prompt mentioned in the episode can be found here: https://aimircoskills.com/episode/personal-writer-bot

Timestamps:

00:00 Creating different types of custom GPTs for various uses.

04:44 Custom GPT trained without comment and like data.

07:44 Outline writing instructions for custom GPT style.

10:56 Export data, create style guide, generate outline.