In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez unpack a series of breaking AI trends that are reshaping digital marketing. They discuss Google's stock dip amid claims of AI search replacing traditional SEO, the emerging practice of Generative Engine Optimization (GEO), and how marketers might soon become low-code developers thanks to advancements in AI-powered coding tools. They also explore the cultural shift toward "AI-first" company policies and share practical ways marketers are already boosting productivity with AI. To cap it off, they reveal a clever hack for generating consistent AI thumbnails using free face swap tools.

My Favorite AI Tools

• ChatGPT - https://openai.com/
• High Level Marketing Platform - https://danchez.com/highlevel
• AI Podcasting Tools - https://danchez.com/podtools
• n8n AI Automation Platform - https://danchez.com/n8n

Resources Mentioned

• Bloomberg Article on Google's Search Decline: https://www.bloomberg.com/news/articles/2025-05-07/apple-working-to-move-to-ai-search-in-browser-amid-google-fallout
• Ahrefs LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7325827055026135040/
• Remaker.ai Face Swap Tool - https://remaker.ai
• Viral tweet of Rocks face getting distorted: https://x.com/BillyM2k/status/1918056959636586524?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1918056959636586524%7Ctwgr%5Efac49f68ac43ed1ca3fb8d54a5cdb09119466490%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.notion.so%2Fdanchez%2FBot-Bros-21-1edc946be26d80b7a5f8e3a1463bd57d

Timestamps

• 00:00 - Opening questions: Is SEO dead? Are we becoming developers?
• 00:42 - Google’s 10% stock drop and AI's role in declining search traffic
• 04:11 - Ahrefs' content marketing director declares blog-driven SEO is dying
• 06:00 - GEO (Generative Engine Optimization) explained and debated
• 10:22 - Duolingo and Shopify go "AI-First" and the ethical considerations
• 12:56 - Dave Ramsey's AI adoption while staying people-first
• 15:17 - Procter & Gamble’s AI productivity study
• 17:24 - OpenAI buys Windsurf to advance AI coding capabilities
• 19:07 - How marketers might soon build their own tech tools
• 24:03 - Introducing podcast sponsor: High Level Marketing Platform
• 28:20 - Practical AI segment: Quarterly reports, contract reviews, and LinkedIn posts
• 33:40 - LinkedIn poll results: AI dominates professional content feeds
• 40:26 - Viral "Rock" image morph experiment and thumbnail generation hack