Today I'm talking with Golnar Khosrowshahi, the founder and CEO of Reservoir Media, a newer record label that I think looks a lot like the future of the music industry. As Golnar explains, Reservoir thinks of individual songs as assets, and after acquiring them, the company sets about monetizing those assets in various ways. This is a copyright-based business in an age where copyright is under a lot of pressure — from TikTok, generative AI, and all of the now-familiar threats to the music business.

If you're a Decoder listener, you know that I love thinking about the music industry. Whatever technology does to music, it does to everything else five years later. So paying attention to music is the best way I know to get ahead of the curve. I also just love music. Golnar is herself a musician. She obviously cares about music a lot, and she's clearly given a lot of thought to what happens next. So this was a great conversation. 

Links:

Transcript: https://www.theverge.com/e/23702539

Credits: 

Decoder is a production of The Verge and is part of the Vox Media Podcast Network.

Today’s episode was produced by Kate Cox and Nick Statt. It was edited by Callie Wright. 

The Decoder music is by Breakmaster Cylinder. Our Executive Producer is Eleanor Donovan.

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