In this AI marketing podcast episode, Dan Sanchez and his brother, Travis Sanchez, break down the latest in AI marketing trends. They discuss the controversy around ChatGPT-4.5—whether it's a real upgrade or just hype—along with tips on how to personalize your ChatGPT experience for a more interactive and useful assistant. They also dive into deep research with AI, how marketers can leverage AI-driven insights for audience research, and even explore the emerging role of AI in job descriptions. Plus, don’t miss their take on the most impressive AI-generated ad they’ve seen yet!

• ChatGPT - https://openai.com/
• High Level Marketing Platform - https://danchez.com/highlevel
• AI Podcasting Tools - https://danchez.com/podtools

• Viral AI Video: https://x.com/PJaccetturo/status/1896983633921294773
• Michael Stelzner & Social Media Examiner’s AI Business Society - https://www.socialmediaexaminer.com/ai/
• Danchez’s Deep Research Toolkit - https://danchez.com/deep
• Grok AI by X (formerly Twitter) - https://grok.com
• David Goggins Motivation (Reference) - https://davidgoggins.com/

• (00:01) - Intro: Separating AI hype from reality
• (00:15) - ChatGPT 4.5: Is it a major upgrade or overhyped?
• (01:39) - Personalizing ChatGPT for a better AI assistant
• (05:47) - AI personalities: Creating an assistant that matches your workflow
• (12:20) - ChatGPT’s Pro model: Is it worth the cost?
• (22:41) - The future of AI-generated applications and tools
• (27:56) - Deep research: AI-powered audience and competitor insights
• (35:08) - How many marketing jobs now require AI skills?
• (44:56) - AI-generated commercials: The future of ad creation?