On Monday’s Good Morning Hospitality, A Skift Podcast, Wil Slickers, Michael Goldin, Brandreth Canaley, and Jamie Lane break down where AI is actually reshaping travel and why booking may not be the biggest battleground.

From new Google translation tools removing friction on the ground to early signals around AI-driven pricing frameworks, the conversation centers on how AI is embedding itself into the travel experience rather than replacing transactions.

They also touch on how these trends are beginning to impact different parts of the travel industry from real-world constraints like Transportation Security Administration (TSA) staffing challenges to changing consumer behavior as Gen Z treats travel more like a flexible purchase.

They also look at how hotel groups are evolving into platform ecosystems through partnerships like Hilton and YOTEL, as the episode zooms out on a bigger question: if AI owns discovery and experience, who actually owns the traveler?