Airbnb reported strong interest in its revamped Experiences and new Services offerings, with higher guest ratings than for stays and a plan to unify all products under one brand. Southwest Airlines expanded its reach by partnering with Priceline and other Booking Holdings platforms after years of resisting online travel agencies. Choice Hotels is turning to international markets for growth as U.S. performance weakens, cutting its 2025 forecast following a drop in domestic revenue.

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