In this episode of RevLabs by PriceLabs, host Kyle Driskell walks through one of the most powerful, and often underutilized, tools in revenue management: Market Research and competitor sets.

Most operators look at broad market averages and miss the insights that actually matter. Kyle demonstrates how narrowing your market data by property type, review score, occupancy, amenities, and performance can reveal entirely different booking patterns, pricing opportunities, and competitive benchmarks.

Using real examples from Park City, Utah, you'll learn how to identify the right competitors, uncover demand trends, analyze booking windows, evaluate cleaning fees and cancellation policies, and understand which amenities are actually driving performance.

✅ You'll learn how to:

• Build high-quality comp sets instead of relying on broad market averages
• Identify which amenities drive stronger booking performance
• Analyze cleaning fees, discounts, and cancellation policies
• Understand booking window and length-of-stay patterns
• Spot future demand opportunities before competitors do

Whether you manage hundreds or thousands of listings, this session will help you turn market data into actionable revenue decisions.

To learn more, visit https://www.pricelabs.co

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