Advancements in smartphone AI may lead consumers to bypass third-party travel apps, posing challenges for travel companies as they try to adapt their offerings. Europe's largest travel operator TUI is partnering with Fever to launch "Experiences for Locals," providing unique activities like Afrobeats-themed brunches and Sicilian cooking classes. Meanwhile, Qatar Airways has introduced an AI-powered travel agent integrated into its app to simplify flight planning for individuals and groups.

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