DTC Podcast

AKNF Archive - Paid Social State of the Union: Performance Marketing vs Rising Costs

Listen Later

Subscribe to DTC Newsletter - https://dtcnews.link/signup


Welcome back to another one of our favorite All Killer No Fillers of 2022. As we gear up for the new year, make sure to keep these tactics, ideas, and strategies top of mind.

From DTC to you, Happy New Year - Cheers to a great 2023! On with the show

Today we're sharing a very special presentation from our C-Suite Mastermind in September. This talk features Dave Steele, CEO of Pilothouse and Head of Socials, Nate discussing the biggest trends of the year in the world of high spend performance marketing, including:

  • Rising costs and click through rates (and why CTR increases mean worse audience targeting)
  • Why Scrappy Creative is still the undisputed king of performance growth
  • Why brands are using third party brands to increase their scale, and why some brands are spending the majority of their ad spend through them!)

    • Work with Pilothouse  ➝ https://pilothouse.co


    Subscribe to DTC Newsletter - https://dtcnews.link/signup

    Advertise on DTC - https://dtcnews.link/advertise
    Work with Pilothouse - https://dtcnews.link/pilothouse
    Follow us on Instagram & Twitter - @dtcnewsletter
    Watch this interview on YouTube - https://dtcnews.link/video

    ...more
    View all episodesView all episodes
    Download on the App Store
    DTC PodcastBy DTC Newsletter and Podcast
    • 4.5
    • 4.5
    • 4.5
    • 4.5
    • 4.5

    4.5

    36 ratings

    More shows like DTC Podcast

    View all
    Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

    Social Media Marketing Podcast

    1,438 Listeners

    The Foundr Podcast with Nathan Chan by Foundr Media

    The Foundr Podcast with Nathan Chan

    572 Listeners

    Shopify Masters by Shopify

    Shopify Masters

    378 Listeners

    How I Built This with Guy Raz by Guy Raz | Wondery

    How I Built This with Guy Raz

    30,229 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,254 Listeners

    Founders by David Senra

    Founders

    2,111 Listeners

    My First Million by Hubspot Media

    My First Million

    2,644 Listeners

    Uncensored CMO by Jon Evans

    Uncensored CMO

    35 Listeners

    The Marketing Millennials by Daniel Murray

    The Marketing Millennials

    153 Listeners

    Marketing Made Simple by StoryBrand.com

    Marketing Made Simple

    292 Listeners

    The Startup Ideas Podcast by Greg Isenberg

    The Startup Ideas Podcast

    205 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    358 Listeners

    OPERATORS by OPERATORS

    OPERATORS

    49 Listeners

    Moneywise by Hampton

    Moneywise

    651 Listeners

    The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

    The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

    218 Listeners