DTC Podcast

AKNF Archive - TikTok Media Buying and Creative Strategies to Supercharge Your Results in 2022

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As we gear up for 2023, we're bringing you some of our favorite listens from 2022. Sit back, relax, and soak in all the knowledge you can leading into the new year!

Today's All Killer No Filler features Pilothouse's Heads of TikTok and UGC where we discuss:

  • Why CPMs 30%-60% lower on TikTok and what to do about it
  • TikTok campaign structure and how it's different than Facebook Ads
  • How to find your "Winning Style" and then how to find more of it
  • The most critical factors of any TikTok Ad


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