Not just about the government or the banks or big Pharma, but even sports when YOUR team loses! “The refs were crooked, it was rigged.”

9/11 was an “inside” job, and we never landed on the moon.

Key elements: belief in a pattern underlying the event; provocative and deliberate plans; coalitions or groups are involved, even disparate ones; there is a clear and present danger; secrecy that is hard to justify or believe by non-conspirators. Groups blamed are typical targets: wealthy, politicians, business leaders (especially bankers), historically stigmatized minorities, such as Jews or Roma.

Conspiracists defy pragmatism and evidence, e.g., “Princess Diana actually killer herself or faked her death.”

The threat of lack of control forces insecure people to find cause and effect outside of their control that explains their fate. (THEY are out to get me/us.) Paranoia is a key element, involving perceived victimization, social isolation, and the refusal to admit that others succeed by their talents and hard work. Paranoia generally starts individually but then lends itself to “groupthink.”

Conspiracy thinking, or the tendency to believe in conspiracy theories, shares several characteristics with paranoia. Both involve ideas that harmful outcomes can be attributed to malevolent agents rather than to more benign or non-agentive causes. Other similarities in concept are notable, for example, both paranoia and conspiracy thinking represent suspicions that can be hard to falsify and may concern events or theories that later emerge to be true, for example claims about pandemic demands by the government that, scientifically, were incorrect and ineffective.

In an increasingly volatile age, without confirmations of power and control, people default to these “settings.” This will become worse.

Perhaps paranoid to begin with, see this as a conspiracy, though I doubt that Trump ever did.

The more pressure you feel, the more your talent is “masked” and the worse you perform. You control pressure.

You can’t allow yourself to feel “judged” every time you speak, write, or perform. And when and if you do need feedback, never accept it from unsolicited sources, which is always for the sender’s benefit, not yours. Seek solicited feedback from trusted people you respect.

It’s fine to feel anticipation and eagerness to proceed, which should heighten your performance, but not fear and dread which will diminish it. The greatest athletes are who they are not because of their everyday performance, but because of how well they perform in championship games, under maximum pressure from the other team, the media, and fans.

Maintain perspective. No one is shooting at you. You should fear a tornado in Kansas in a storm, but not a question in a conference room during a meeting.

We too often create pressure on ourselves by comparing our intended performance against great performances we’ve seen, and therefore fear being seen as inferior to them. In fact, we need simply to prepare well, do our best, and then go home. Our lives are greater than a single event or a single day.

When you’re afraid to post on social media, or have to rewrite or re-record something six times, you’re simply creating your own tornado. And this isn’t Kansas anymore, Dorothy.

Do you need shoes that you can put on without touching them, without bending down, without even sitting down? Barring those whose illnesses or conditions prohibit bending, just how lazy are the rest of us becoming?

Skechers sells some shoes which have a patented device near the top of the heel that allows you to slip into them without manipulating the shoe: no shoehorn, no wiggling, no close proximity at all. (Of course, you have to have the mental capacity to know your toes go in first.) I can understand this if you’re, say, 90. But they’re advertising this for everyone. How lazy are we becoming?

Our luggage has wheels these days. People can gamble on their smart phone apps and talk into their wrists. We may think that garage door openers and TVs “must” be remote, but why fireplaces? You no longer build a satisfying fire any more, you program one. How lazy are we becoming?

Vacuum cleaners now self-clean, and lawn mowers self-mow. Cars can self-park. Gym trainers assist their customers in lifting weights. Siri keeps interrupting intelligent thought to see if she can be of further annoyance. People try to cut turkeys with electric knives, which is like using a blowtorch to light up a cigar. How lazy are we becoming?

One of my cars “hands” my seatbelt to me, and the car manuals are six hundred pages because of all the automatic features. Meanwhile, I haven’t used cruise control, which has been on every one of my cars, in 25 years.

And now we have those Japanese toilets….

Some things we can control, some we can influence, and some we can neither control nor influence. It’s important to understand the differences, and it’s vital to never cede control nor underestimate our abilities to control.

Facing a prospect for the first time, what do you think you can control, influence, or affect neither? (Listen to the podcast to hear the examples.) Do you tend to surrender control because the prospect is powerful or wealthy? Do you sacrifice personal time, change important personal appointments, and inconvenience your family over client issues that the client could easily change?

You can control where your kids go to school, what kind of insurance you carry, where to go on vacation, and how to deal with colleagues. You can certainly influence the boss, clients or prospects, or suppliers, a lot more than you think (or currently are).

If nothing else, consider this: language controls discussion, discussion controls relationships, and relationships control business.

The larger and more diverse our vocabulary, the more we can use metaphors, analogies, metonymy, hyperbole, and so forth, the more we can influence. When someone objects to my fees I point out that my fees are less than they pay to plow the parking lots, mist the plants, and compensate for spillage and spoilage. Where is the best ROI?

You best ROI, of course, is listening to and heeding this free podcast!

We’re going to need tens of millions of electric charging stations to satisfy goals for electric cars in six years set by the government. It looks like we might have 500,000.

Electric cars might represent zero carbon footprint improvement. The mining of lithium is dirty and expensive and requires a lot of energy. Disposal of the batteries presents similar problems. Fires are a danger and are harder to extinguish.

Hertz is returning or cancelling orders for a thousand electric vehicles because they are not in demand for rentals and are hard to maintain. Ford has pulled back investment in battery plants. Toyota has committed solely to hybrids.

I’ve driven in them and driven them myself. Meh. Not a big deal, and still limited ranges.

We’re going to have to overcome our own hubris and realize that climate change isn’t going to be reversed and maybe not even halted. We can’t build (and insure) housing on the water’s edge or in forests. We can’t expect to ban internal combustion engines, gas stoves, and gas leaf-blowers (which is ludicrous).

What we DO need in the US is energy independence (which we once had and can easily have again with our huge reserves), control of the southern border to permit legal immigration for white and blue-collar jobs, and a vast improvement in educational equal opportunity.

Otherwise it may be “lights out” for reasons other than insufficient electrical power.

I send out

• Daily video

• Monthly video

• Weekly podcast

• Monthly newsletter

• Weekly newsletter

• Blog 7 days publicly

• Blog 7 days to community

• Post on X 7 times per week

• Post on LinkiedIn 3 times per week

• Send out monthly promo piece

That’s 1,651 potential contact points with clients and prospects annually

That’s why I receive unsolicited referrals and purchases

People can always unsubscribe, I’m never offended

How long does this take me: Total is three hours a week or half a day.

I don’t self-edit or cover up mistakes

I use self-effacing humor

I tackle some tough issues

I have a huge net, so I only pull out the fish I desire

I have offerings at various levels for everyone

I market before I create content

I rely on external resources for technology, etc.

I’m faster at both quality and quantity than ChatGPT

Does this really work?

Well, you’re listening right now, right?

The pandemic is a milestone event. Even if the medical effects have been ameliorated (which is debatable), the social impact is huge and continuing. Some of the evidence:

• Some people continuing to wear masks, which also serve as a “warning” to others, and is an extreme behavior if one isn’t otherwise medically compromised. Covid transmission interpersonally would require someone in very close proximity for an extended period of time. Also, masks prompt people to keep touching their faces, which can cause further disease spread.

• “Live” business meetings have been hugely reduced, from conventions of thousands to conferences among a few people.

• Business travel has been commensurately reduced with remote meetings preferred.

• People are suffering from mental health issues being in isolation in their homes, even with family, because of the inability to have lunch or a drink with co-workers.

• Work pressures have mounted as leaders try to figure out how to assign and measure productivity among people who are not physically present. This has ranged from many tech workers never coming into an office to Elon Musk demanding that his SpaceX workers show up physically for 40 hours a week.

People are more isolated than ever, and more despairing than ever. Add to the increasing automation and AI integration and the trend worsens. Once upon a time a driver could chat with a gas station attendant about politics, sports, the weather and so forth. Now, most gas stations are self-serve, attached to a mini-mart. (The gas pump, however, does talk to you, since it’s programmed to play advertisements.)

We’ve made some progress in dealing with business needs and travel needs since the pandemic, with supply chains and international trade, but not so much with emotional needs. Our ability to express ourselves to colleagues and acquaintances, to learn whether our positions are supported or resisted, to share a laugh or a celebration are severely reduced.

It’s true that people continue to gather in large number for sports and entertainment events, whether locally or remotely, but these aren’t frequent and far from intimate. A million people might gather for New Year’s in Times Square, but they’re only sharing some moments in time and not personal sentiments. (Is there anything so superficial as an entertainer telling the audience that he or she “loves them all”?)

We’ve actually made more emotional progress, however, socially than we have professionally and in business settings. Coffee shops are still jammed in the mornings, restaurants are overflowing, golf courses and pickleball courts are filled. Most people in these venues know each other and continue the relationship, and newcomers are usually welcomed.

Jeff is the publisher of Performance Magazine which has featured interviews of and articles from people as diverse as Bill Clinton, Barack Obama, Shaquille O’Neal, Sir Richard Branson, Joan Rivers, and Larry King, among hundreds of others.

In this conversation we talk about the effectiveness, and lack thereof, of the media; the major issues on the minds of executives post-pandemic; how to convince people to accept an interview even if they haven’t heard of you or the publication; and why Jeff, living in Vegas with plenty of Super Bowl invitations, will be on an airplane heading to a National Guard operation in New England to work with the leadership.

Jeff is controversial (he will not pursue an interview with the current occupant of the White House) and outspoken. He feels that the pandemic, even now, has caused a seismic shift in global business and leadership, and that promotions are based on being seen frequently in order to be known. One of his clients says, “If I don’t know you, I can’t promote you, and if I don’t see you, I can’t know you.”

We talk about whether or not there’s a generation gap, and what talent is really all about. And we hear the story of a cabinet member appearing in Jeff’s magazine because he saw a copy on another cabinet member’s coffee table with that person’s picture on the cover, and wanted to do so himself!

I’ve met Rudy Giuliani. We belonged to the same cigar club in New York (which has since lost its lease). Those were the days when he was still in the afterglow of “America’s Mayor” from the way he led after 9/11. And those were the days when crime in New York was way down. He and the police commissioner, Bill Bratton, instituted tough approaches to “minor” violations, believing they would lead to arrests and halting of major violations. So there were penalties for blocking intersections (today in Manhattan, city buses block intersections with impunity), for jumping turnstiles in subways, for the guys who tried to wash car windshields at red lights. And crime greatly diminished.

Today, we have district attorneys and other highly progressive politicians who have either made “minor” crimes acceptable or have refused to prosecute them. Here’s the simple math for those of you who never majored in math (I certainly didn’t): When shoplifters steal from stores without any worry about being prosecuted, fined, or jailed, the store ownership decides to close those stores in such areas because they can’t afford to conduct business at a loss. So the pharmacies, local retail shops, clothiers, and so forth close up or relocate. Instead of walking for a few minutes to pick up drug prescriptions it then requires a 20-minute drive or public transportation for 40 minutes to a store that’s in a safer neighborhood.

Activists demand that laws be passed preventing the chains from closing local stores, rather than laws preventing the “free” looting of local stores. Now ain’t that poor math?

And who’s most hurt by those pharmacies that close? The elderly, the disabled, the people without personal transportation, single parents, and so forth. If you don’t want stores to close, stop the cause: crime. And to stop crime, stop ALL crime. Once you forgive the “small stuff” people move on to the larger stuff. Have I mentioned that auto theft in the US and Canada is on a severe upward trend?

How do you create a million dollar idea and begin earning on it in one weekend?

Noah Kagan is one of my buddies and a guy I greatly admire. He’s founded and sold several multi-million dollar enterprises—and readily admits to his share of failures, as well—and he’s put together an approach, summarized in Million Dollar Weekend, which is a clear recipe for success. I know about how to make millions of dollars in consulting, for example. Noah has accelerated that process for most of you.

He makes fascinating points about quantity winning over quality, in that quantity tends to find many more powerful solutions. He talks about how the Rule of 100 will get you started, and stresses something we all know but don’t practice nearly enough: You don’t get if you don’t ask.

So join us here as he explains how he simply asked people to board their private jet, and wound up flying to Boston without any luggage or plans and then was terribly disappointed in flying home again commercially! Listen to what he says about making your first sale immediately, over that weekend.

We talk about the internet as the “great equalizer” today (neither of us had its benefits as we built our businesses), and the traits that people need to genuinely accept his counsel and make rapid progress. (Resiliency is mandatory.)

Listen to the only person ever to appear twice on The Uncomfortable Truth, and for good reason, and also find out how to access more of his smarts and this book.