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This week, I had the pleasure of chatting with Erika Doyle, the mastermind behind Drink Dry, shaking up the beverage scene in the GCC like never before.

We delved into Erika's journey, her reasons for going alcohol-free, and her pioneering work in the non-alcoholic movement. But it's not just about drinks; we discussed health, wellness, and breaking stereotypes.

Erika shared the ups and downs of building Drink Dry, from tackling gender dynamics to navigating global markets and industry conflicts. We also looked ahead to the exciting future of non-alcoholic beverages.

So, grab your favorite non-alcoholic beverage (maybe a Drink Dry?), relax, and join us for an hour of wisdom, laughs, and entrepreneurial inspiration. Don't miss it!

Timestamps
0:00 - Intro
1:52 - Why did Erika stop drinking? What is your Why for not drinking?
12:13 - Non-alcoholic Drinks vs. a Diet Coke
17:04 - Erika's Business
19:44 - Jobs Beforehand
20:51 - Motivation for Starting the Business?
23:39 - Any Partners or Investors?
27:21 - Erika's Strengths
28:51 - How do you think you brought them in?
31:06 - Problems in the Early Stages
32:26 - Whose job is it to educate?
33:50 - Alcoholic vs Non-Alcoholic drinks with Big Brands
36:08 - Has beer had it's time? Will it rise again? Or will it plateau?
37:47 - Will you go global?
39:58 - Business Cultural Differences
42:03 - Where have you learnt Business?
43:25 - Erika's Favourite Podcasts?
44:49 - Any differences between men and women in business?
50:35 - Fundraising
54:22 - Did you take any external advice? Any Mentors?
58:04 - What does the future hold?
01:00:31 - How soon after hiring do you know if they're the right fit?
01:02:57 - Conclusion