Like alcohol, but don't want to drink? For the "sober-curious" consumer there's a range of low-alcohol alternatives on the market from gins and spirits to beers and craft lagers. But are they as good as the real thing? What is the social purpose of these substitute drinks? And why do they tend to have similar prices to their alcoholic rivals - even though they are taxed at a far lower rate? Evan Davis and guests explore the expansion of the low-alcohol market, the rising demand for luxury alcohol alternatives and asks - is this one trend that's here to stay?GUESTS
Cristina Diezhandino, Chief Marketing Officer, Diageo
Spencer Matthews, Founder, Clean Co
Emily Neill. Chief Operating Officer, IWSR Drinks Market AnalysisProducer: Lucinda Borrell
Production Coordinators: Sophie Hill and Siobhan Reed
Sound: Graham Puddifoot
Editor: Hugh Levinson

Like alcohol, but don't want to drink? For the "sober-curious" consumer there's a range of low-alcohol alternatives on the market from gins and spirits to beers and craft lagers. But are they as good as the real thing? What is the social purpose of these substitute drinks? And why do they tend to have similar prices to their alcoholic rivals - even though they are taxed at a far lower rate? Evan Davis and guests explore the expansion of the low-alcohol market, the rising demand for luxury alcohol alternatives and asks - is this one trend that's here to stay? GUESTS Cristina Diezhandino, Chief Marketing Officer, Diageo Spencer Matthews, Founder, Clean Co Emily Neill. Chief Operating Officer, IWSR Drinks Market Analysis Producer: Lucinda Borrell Production Coordinators: Sophie Hill and Siobhan Reed Sound: Graham Puddifoot Editor: Hugh Levinson

Alcohol-free drinks

The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product.And our guests will share their stories of success and failure along the way.  Podcasts are published every Thursday. And as well as being a podcast, we are also available every Thursday afternoon and Tuesday evening on BBC Radio 4. You can now also listen to The Bottom Line on a smart speaker. If you want to listen, just say "Ask BBC Sounds to play The Bottom Line”. It works on most smart speakers.The Bottom Line has published a spin off series - Decisions That Made Me - where Evan asks entrepreneurs and business leaders about the most crucial moments in their lives and careers. You can watch these episodes here: https://t.ly/oJ8lW. Got a question or a comment? Get in touch with Evan and the team on email at bottomline@bbc.co.uk.The Bottom Line is produced in partnership with The Open University and is an EcoAudio certified production.

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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published every Thursday. And as well as being a podcast, we are also available every Thursday afternoon and Tuesday evening on BBC Radio 4. You can now also listen to The Bottom Line on a smart speaker. If you want to listen, just say "Ask BBC Sounds to play The Bottom Line”. It works on most smart speakers. The Bottom Line has published a spin off series - Decisions That Made Me - where Evan asks entrepreneurs and business leaders about the most crucial moments in their lives and careers. You can watch these episodes here: https://t.ly/oJ8lW. Got a question or a comment? Get in touch with Evan and the team on email at bottomline@bbc.co.uk. The Bottom Line is produced in partnership with The Open University and is an EcoAudio certified production.

The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge.&nbsp;They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product.And our guests will share their stories of success and failure along the way. &nbsp;Podcasts are published every Thursday. And as well as being a podcast, we are also available every Thursday afternoon and Tuesday evening on BBC Radio 4.&nbsp;You can now also listen to The Bottom Line on a smart speaker. If you want to listen, just say "Ask BBC Sounds to play The Bottom Line”. It works on most smart speakers.The Bottom Line has published a spin off series - Decisions That Made Me - where Evan asks entrepreneurs and business leaders about the most crucial moments in their lives and careers.&nbsp;You can watch these episodes here: https://t.ly/oJ8lW. Got a question or a comment? Get in touch with Evan and the team on email at bottomline@bbc.co.uk.The Bottom Line is produced in partnership with The Open University and is an EcoAudio certified production.

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