The First Ever Future Commerce Draft

• Every person has a blind spot, and your mind fills that gap. But what are we missing? 
• “We resort to hard data or often like quantifiable knowledge instead of gathering true, in the moment insight from people from their perspective, that first person perspective, which is really, really hard to validate.” -Brian
• Experience is different from every moment to every moment. We often don’t pay attention to the data that is related to our narrative.
• “​​I believe what we do is more art than it is expert analysis, right? Or an exploration of thought leadership. What we're doing is trying to communicate big, hairy ideas. And sometimes you can't communicate every single idea with logic and reason, and data. Sometimes you have to communicate it with art.” -Phillip
• There is a power struggle. We can break the power struggle by having discourse. Having discourse is the future of brand building and equitable brand relationships.

Associated Links:

• Insiders #107: Dork Mode: An Antidote to the Sea of Sameness
• Insiders #088: Paula’s Choice: On Blind Spots and Phase Cancellation
• Insiders #070: Phenomenological Brands
• Insiders #077: So You Think You’re a Collector 
• Insiders #068: Proselytize 
• Insiders #108: The Idolatry of the Algorithm 
• Insiders #080: Rethinking Brand Power Structures 
• Insiders #92: These Brands I Trust 
• Subscribe to Insiders
• Listen to our other episodes of Future Commerce
• Listen to our newest podcast, Infinite Shelf
• Check out our latest report Nine by Nine
• Watch the Nine by Nine live experience

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