Add To Cart: Australia’s eCommerce Show

Alice Kuepper from Winning Group | Checkout #357


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In this episode of Add To Cart, we checkout Alice Kuepper from Winning Group. Alice landed her ‘dream job’ as Head of Sustainable Business and Corporate Social Responsibility at the home of Appliances Online and Winning Appliances in 2020.  The broad and far-reaching role includes goals such as championing a circular economy, ensuring good visibility on supply chain ethics and forging meaningful connections with First Nations communities.  It feels like destiny may have played a significant part in Alice’s career path.  Growing up living in different countries and societies, studying sociology and then being exposed to the progressive world of ecommerce. 


Links from the episode:

Winning Group

Sustainability and Social Responsibility in Ecommerce: How Winning Group is leading the way | #343


Questions answered in the podcast:


  • What is the weirdest thing you’ve ever bought online? 
  • Who is your favourite retailer? 
  • Which retail fad do you wish was history?
  • Can you recommend a book or podcast that our listeners should immediately get into? 
  • Finish this sentence.  The future of retail is… 


About your co-host: Alice Kuepper from Winning Group


Alice is an authentic business leader and strategist who believes in the shared value approach and the power of business as a catalyst for positive societal change and sustainable growth.  In her role at Winning Group as Head of Sustainable Business and CSR, Alice led the development of the company's first sustainability and social impact strategy and is creating value by engaging employees, customers and partners into the delivery of impact initiatives across responsible sourcing, charity & community engagement, waste & recycling and carbon management.  With 15+ years of leadership experience, Alice was previously managing multifunctional teams and complex projects within the e-commerce sector with responsibility for commercial performance, marketing, partnerships, stakeholder engagement, sustainability and product development. 


You can contact Alice at LinkedIn


About your host: Nathan Bush from Add to Cart 


Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on

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