You may know what makes your solution different than others in the market, but aligning that differentiation to the customers is how elite salespeople move the needle. In this podcast, John Kaplan runs through best practices for aligning differentiation to a customer's decision criteria.

Learn more about Project Welcome Home Troops here: http://www.projectwelcomehometroops.org/

Read why John is so passionate about this organization here: https://www.linkedin.com/pulse/special-mission-helping-veterans-joh