In this episode of Add To Cart, we checkout Alisa and Lysandra Fraser, founders of the successful home and personal care brand al.ive body.  Alisa and Lysandra started the brand in 2020 just as COVID hit Australia and today they have 50 product lines, 750 stockists and an estimated 2024 turnover of $22 million. 

Links from the episode:

al.ive body

From Building on The Block to Brand Building with al.ive body Founders | #360

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

About your co-hosts: Alisa and Lysandra from al.ive body

Born and raised in South Australia by a resilient single mother, Alisa and Lysandra Fraser were instilled with a strong work ethic and an unyielding determination from an early age.  The Block unveiled their hidden talent for interior design and enabled them to establish Alisa & Lysandra Interiors. In 2020, they boldly launched al.ive body, a personal care brand, driven by their quest for soap that complements their design projects. Within 3 years, al.ive body expanded to include home care and baby products, surpassing expectations.

You can contact Alisa at LinkedIn

You can contact Lysandra at LinkedIn

About your host: Nathan Bush from Add To Cart

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

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