Alloy Personal Training Business

The fitness industry, perhaps more than any other industry, keeps evolving. There is always something new going on and something people are excited about. This gives rise to all the niche concepts we see today.

But it hasn’t always been the case, and if there’s somebody who’d know is Rick Mayo.

Personal training, as a concept, started sometime in the early ’90s and really gained traction in the 2000s. Rick was among the first, if not the first, to put four walls around the personal training service and provide some customer experience around it.

There is this increased awareness about the importance of exercise, especially strength training to our overall health.

In this episode, Rick shares top fitness & nutrition practices and encourages anyone to take control of their health, regardless of their physical stage.

Tune in.

Key Takeaways

- The advent of personal training in the ’90s (01:05)

- How fitness has changed over the past 4 decades (03:04)

- Mental health and mindfulness in fitness (08:44)

- How lean body mass affects your metabolic health (10:46)

- Establishing a good culture in a fitness business (16:37)

- Rick’s advice to his younger self (21:43)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick sits down with Vanessa Phillips, a social media vendor for Alloy Personal Training.

She first started out as a fitness client for our Alloy Billings location and got to love the culture there and offered to help the business with her photography and social media skills. Her efforts led to higher engagement, and other franchisees noticed something different with her social postings.

She explains how to create a social media strategy that works and shares tips on engaging with your audience on different platforms.

Vanessa shares valuable insights into the importance of posting relevant and consistent social media content for your business.

Posting relevant and consistent content is critical for a local brick-and-mortar business because it helps you build trust with your audience.

When you provide your followers with valuable information, entertainment, or inspiration on a regular basis, they're more likely to view you as an authority in your industry and engage with your brand. Plus, it keeps your brand top-of-mind, which is important when customers are ready to make a purchase.

Listen in as she explains how she does it and gives some tips to help your social media strategy.

Key Takeaways

- Vanessa's background (02:28)

- How Vanesa works for different Alloy locations (06:23)

- Why you need to hire out your social media tasks (11:33)

- Benefits of organic posting (12:41)

- Driving up engagement (16:24)

- Show up consistently and provide value (23:56)

Additional Resources:

👉 If you an Alloy Franchisee, check out Vanessa's contact details in our vendor suite. 

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Rami Odeh is a highly accomplished individual widely recognized as a motivational speaker, coach, author, health and fitness expert, Alloy Franchise owner, and independent Sales Rep for Alloy Personal Training Franchises.

With an unwavering commitment to helping others reach their full potential, Odeh has dedicated his life to empowering individuals from all walks of life. His personal journey of transformation and success in the fitness world has made him a true inspiration to countless individuals across the globe.

In 2021, Odeh embarked on a new transformational journey. He would try to get as muscular and lean as possible for his 60th birthday. He took a break from long-distance endurance competitions and focused on building muscles instead through a strength training program. He wanted to see what he could achieve in terms of muscle size and leanness due to their overall impact on longevity.

In this episode, we'll explore the science behind strength training and longevity and explain why lifting weights, sleeping better, and having a purpose can help you live a longer, healthier life.

Key Takeaways

- The crisis of lower testosterone in the population (02:21)

- Rami's story of building muscle (06:38)

- The numerous benefits of strength training (22:40)

- The science of longevity (23:30)

- The connection between lean tissue and brain health (30:10)

- The role of purpose and community (32:13)

- Lifespan, health span, and play span (39:44)

- Importance of good quality sleep in longevity (41:46)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with Dr. David Jolson about why he chose to bring 3 Alloy locations to Greenville, SC, and how he sees the pairing of the clinic and Alloy as the perfect marriage.

He also shares the secret behind his strong presales. Anybody who has gone through a presale will be amazed by the fact that he has spent $0 so far. Three weeks in, he has secured almost 100 members without spending anything.

Essentially, he is reaping the trust and reputation he has built in his community with his performance clinic over the years. This makes it easy for him to get people to sign up for fitness because they trust him.

Dr. Jolson is a consummate entrepreneur and shares his strategies for running a profitable clinic, building trust in his market, and connecting his patients to his Alloy locations.

You’ll love his story!

Key Takeaways

- Dr. Jolson’s background (00:00)

- The biggest challenge in musculoskeletal medicine (04:32)

- What was it about Alloy that matched up with Dr. Jolson’s business model (08:19)

- How franchising can be a problem when you’re an entrepreneur (14:11)

- The importance of having a growth mindset in business (19:05)

- What’s the secret to David’s success (22:56)

- The importance of keeping things simple (27:37)

- The importance of trust in your business (31:42)

- How to get people from the chiropractic clinic to the fitness clinic (36:07)

- David’s hedgehog concept and the financial measure of success (42:11)

- The more systems you have in place; the more freedom you’ll have (46:36)

Additional Resources:

Connect with Dr. David Jolson

Instagram: 

- @upstatespine

- @alloyupstate

- email: [email protected]

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

When many people think of being a semi-absentee franchise owner, they often don’t have a realistic expectation of the time and involvement they’ll have with the business. 

As a semi-absentee franchise owner, you might not be involved in the day-to-day operations of your business, but you are ultimately responsible for anything that happens, both good and bad.

Our guest today, Casey Kelly, one of the earliest franchisees of Alloy, knows this too well. He encountered a few hiccups early on but quickly steadied the ship by being more involved.

One of his pieces of advice for people looking at being semi-absentee owners is to take time to find and hire the right team. If you get this right, you are one step towards success.

Tune in to hear Casey’s journey and the lessons he has picked along the way!

Key Takeaways

- Casey’s journey to owning an Alloy (01:06)

- What semi-absentee franchisee ownership entails (05:36)

- Finding the right operator (07:34)

- The life of an entrepreneur (10:24)

- Realistic expectations of time you’ll spend (13:53)

- Why you need a bigger vision as an entrepreneur (20:39)

- The key to success as a semi-absentee franchisee (24:43)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Franchising is a unique business model where entrepreneurs own their own businesses while still adhering to the guidelines set by the franchisor. 

It can be a rewarding business model for both franchisor and franchisee, but it requires a deep understanding of the unique relationship between them.

In his book The Franchise E Factor, Greg Nathan, an Australian author, outlines 6 stages of franchise relationships.

While not all franchisees may experience these stages in a linear fashion, both franchisor and franchisee need to understand what they entail.

Understanding these stages can help both franchisor and franchisee set realistic expectations and navigate challenges that may arise. By acknowledging that these stages are a normal part of the process, both parties can work together to overcome obstacles and achieve success.

Tune in as Matt and Rick go through the 6 stages in detail.

Key Takeaways

- The Glee Stage (05:58)

- The Fee Stage (07:41)

- The Me Stage (10:50)

- The Free Stage (12:03)

- The See Stage (13:19)

- The We Stage (15:28)

Additional Resources:

The Franchise E-factor: A Franchisors Guide to Managing the Franchise Relationship

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Investing in a franchise offers access to a successful system, along with training and support; however, the franchise owner's individual level of success is ultimately dependent on how much they put into it.

Not everyone is cut out to be a franchisee, but those who are able to attain success often share many of the same character traits.

As obvious as it may sound, one of the character traits is the ability to follow a system. This sounds simple enough, but you'd be surprised how many people struggle to do it.

In this episode, Rick is joined by Wes Barefoot, a Franchoice consultant, and a two-brand franchisee, to discuss  the most important character traits to achieve success as a franchisee.

Stay tuned!

Key Takeaways

- What makes a good franchisee (02:23)

- Why you need to have realistic expectations (04:05)

- The bike analogy (06:12)

- It's not the franchisor's responsibility to make you successful (18:56)

- Follow the system (20:57)

- Participate and collaborate with others in the team (28:25)

- Give the business the commitment it deserves (34:00)

Additional Resources:

Connect with Wes Barefoot:

-Path to Freedom

- LinkedIn

- Podcast

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

We have always found great wisdom and lessons from the stoics of a long time ago that remain relevant today.

Some of these stoic tenets cross over to the business world.

In this episode, Rick and Matt go through the diaries of Marcus Aurelius, a Roman empire widely regarded as one of the greatest stoics for some of his teachings that will improve you and your business.

His writings, which he did for himself at the time, have been applied today to teach important life and business lessons.

If you want to keep succeeding in business, you have to continually develop yourself first, which is what stoicism is all about.

Tune in for 10 tenets from the stoics that hopefully will help you improve your life.

Key Takeaways

- Focus on what you can control (05:57)

- You can’t learn what you think you already know (09:12)

- Be tolerant of others and strict with yourself (11:20)

- Associate only with people who improve you (13:50)

- The greatest remedy for anger is delay (16:35)

- Never be heard complaining even to yourself (18:08)

- Think progress, not perfection (20:37)

- The obstacle is the way (22:43)

- Don’t be ashamed of needing help (27:07)

- Build a life you don’t need an escape from (29:39)

Additional Resources:

- The Daily Stoic 

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

We recently deployed an Entrepreneurial Operating System (EOS) at our corporate offices. For those who've read the book Traction, this is the system on which the book is based.

A lot of great businesses use EOS to keep track of the team's progress and increase productivity. It is a framework for accountability and, ultimately, how to structure your business.

EOS helps to build a better leadership team, strengthen individual accountability, and achieve greater clarity, traction, and results. By consistently monitoring their team's progress and goals, leaders can make better decisions and grow their businesses.

When implemented fully, an EOS provides a reliable framework for running productive meetings, setting agendas, tracking to-do lists, and tracking responsibilities.

It is a great system of running a business where everybody is held accountable respectfully and gracefully, which we believe will be of great value to us.

Tune in to learn more about this system and how it fits into a fitness business.

Key Takeaways

- Why we implemented an Entrepreneurial Operating System (EOS) (03:40)

- What an EOS does? (08:45)

- The overall structure of an EOS (10:24)

- How meetings are run with an EOS (15:19)

- Increasing the team's productivity with an EOS (20:14)

- How to apply EOS to a small fitness team (26:59)

- Giving your team tools to learn to be entrepreneurs (30:52)

Additional Resources:

- TRACTION: GET A GRIP ON YOUR BUSINESS Book

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

There's an old Greek parable that says the fox knows a lot of things, but the hedgehog knows one big thing. Foxes are cunning and got lots of ideas to try and get the hedgehog, but the hedgehog does one thing really well. It rolls into an armored ball with spikes on it, nothing can get it, and it does it every time. It always works.

Applying this concept in entrepreneurship is essentially identifying the one thing you can be good at and doing it consistently.

However, it is not as easy as it sounds, especially in the current spirit of entrepreneurship portrayed in social media. Everybody seems to be advocating for multiple streams of income.

This is a terrible idea because, more often than not, you'll end up with half-baked ideas.

You will likely succeed if you focus on one thing, do it well, and do it for a long time. Everything else is a distraction.

Tune in to learn more about the Hedgehog Concept and how to apply it in your business 

Key Takeaways

- The hedgehog's only big thing (03:03)

- Identifying the one thing you can be good at (03:42)

- Walgreens vs. Eckerd drugs case study (04:28)

- Three circles of the Hedgehog Concept (08:24)

- Delivering on your value proposition (10:36)

- Simplicity is key to success (13:28)

Additional Resources:

- Good to Great: Why Some Companies Make the Leap and Others Don't book 

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!