I would say our guest today Will Siebler takes a Zen approach to copywriting. On the home page of his website, he has a picture of a lonely but sturdy coffee cup on a table. On the coffee cup is the word “Begin.”

But the shimmering peace is shattered by a few words overlayed on the picture:

“I’m Will. I write words that make your clients say, ‘Shut up and take my money!’”

It’s a quiet confidence you just don’t see that often in copywriters.

Will has had his own marketing and copywriting business since 2003.

He knows how to get big results, too.

He helped a commercial cleaning go from $1 million a year in revenue to $5 million by using a simple direct mail strategy aimed at their best client type.

Online, he recently helped a building design client reduce their cost per conversion from $1,168.58 to $132.72 and, he says, we’re just getting started.

I met Will on LinkedIn, and a few weeks ago he shared a two page document with me that he’s spent years putting together. It’s not a sales letter. It’s a cheat sheet of what he calls “the greatest copywriting wisdom” he’s come across in 30 years.

And he’s boiled it down to the nub.

I asked Will to come on Copywriters Podcast to talk about it, and he agreed. Because he’s in Australia and Nathan and I are in the US, we are recording this much later in the day than our usual time. That’s why there’s a screen behind me to block out the late afternoon San Francisco blazing sunlight, if you’re watching this on youtube and you wondered, what’s that screen doing up there?

Will's website

https://www.cashcopy.com.au/

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